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There's nods to the Hammersmith coat of arms as said, the 70's crest is represented, and the hoops are in there, and the scroll from the 80's badge.
The crown and the shininess are flourishes that aren't needed or relevant, but to say the new options are more of a nod to QPR history is not really fair.
As long as it's not number four I'll be delighted. I've always hatred the current badge, the first three designs are great improvements. After far too long a deliberation for a 38 year old man to be making, I went with number 3.
Just looks cleaner and more contemporary than option 2. Like the 60-70s throw back lettering which is very much in vogue right now. Actually really like this.
Option 2 second best - not as clean looking due to the 82 style lettering. Could live with it without issue
Option 3 - ok
Option 4 - no not for me
The badge does matter to a degree as I've personally not bought anything with it on as I dislike it and what it represented. I know a few others feel the same which must reduce club sales.
Lee Hoos reasonably addressing a few things that have come up in this thread from 06:30.
I do hope the club are taking a look at the demographics of the voting as well as just totting up the most votes.... obviously longterm fans should always have the greatest say but there is also the codger tendency to go back to the familiar thing and give the new short shrift. I'd be very interested to see if any of the options skew on age criteria (plus region, even sex...). It is the future of the club we're discussing after all.
The hoops shield is a nod to the 60's badge, I suppose the football is too though it's a different design of ball. But overall it's dominated by a tacky crown which not only does not appear on any previous badge but does not resemble any crown used in English heraldry; it's fairly obviously continental and no doubt a product of Flavio's idea of what constitutes class, plus great flouncy heraldic scroll stuff (I believe mantling is the heraldic term) which has no association with the club whatsoever.
They got a load of designs for the current badge, Flavio hated all of them and drew a scratchy version of what we have now on a piece of paper and just told them to do it. It's got as much to do with QPR's history as the Millwall badge.
A gif the artist Dan Norris done. Not only do I still like this design best but I'm even starting to think it'll be a big opportunity missed if we don't have it.
I thought I'd share a few things - As some of you may know I've wanted a return to a monogram design since we changed to the current badge. As as a designer and QPR supporter I set about getting some thoughts down and treated the QPR identity as a personal project. I have been collaborating with Dan Bowyer a fellow design specialist and R's fan and together we put this site up a while back that gives an overview of our thinking:
We also put some concepts out on twitter and made contact with the club and are now helping them in the design process which they have undertaken in-house (no external agencies are making money out of this).
Along the way we explored a full range of ideas from evolutionary to some that were a little more revolutionary. The clubs design team created the first two options that are builds on the 70s & 80s crest - this was responding to feedback from the initial fan vote. Our Super Hoops option 3&4 are also builds on the 70's & 80's designs but are probably closer to the 80's design and although some have rejected them out of hand we feel that given a chance it has great potential.
Whatever design is selected we are very aware that a further stage of refinement is needed and we will do our best to make sure that we can all be proud of the badge on our new fully hooped shirts next year!
Please have a look at the little animation we created to help bring the Super Hoops crest to life.
I thought I'd share a few things - As some of you may know I've wanted a return to a monogram design since we changed to the current badge. As as a designer and QPR supporter I set about getting some thoughts down and treated the QPR identity as a personal project. I have been collaborating with Dan Bowyer a fellow design specialist and R's fan and together we put this site up a while back that gives an overview of our thinking:
We also put some concepts out on twitter and made contact with the club and are now helping them in the design process which they have undertaken in-house (no external agencies are making money out of this).
Along the way we explored a full range of ideas from evolutionary to some that were a little more revolutionary. The clubs design team created the first two options that are builds on the 70s & 80s crest - this was responding to feedback from the initial fan vote. Our Super Hoops option 3&4 are also builds on the 70's & 80's designs but are probably closer to the 80's design and although some have rejected them out of hand we feel that given a chance it has great potential.
Whatever design is selected we are very aware that a further stage of refinement is needed and we will do our best to make sure that we can all be proud of the badge on our new fully hooped shirts next year!
Please have a look at the little animation we created to help bring the Super Hoops crest to life.
I thought I'd share a few things - As some of you may know I've wanted a return to a monogram design since we changed to the current badge. As as a designer and QPR supporter I set about getting some thoughts down and treated the QPR identity as a personal project. I have been collaborating with Dan Bowyer a fellow design specialist and R's fan and together we put this site up a while back that gives an overview of our thinking:
We also put some concepts out on twitter and made contact with the club and are now helping them in the design process which they have undertaken in-house (no external agencies are making money out of this).
Along the way we explored a full range of ideas from evolutionary to some that were a little more revolutionary. The clubs design team created the first two options that are builds on the 70s & 80s crest - this was responding to feedback from the initial fan vote. Our Super Hoops option 3&4 are also builds on the 70's & 80's designs but are probably closer to the 80's design and although some have rejected them out of hand we feel that given a chance it has great potential.
Whatever design is selected we are very aware that a further stage of refinement is needed and we will do our best to make sure that we can all be proud of the badge on our new fully hooped shirts next year!
Please have a look at the little animation we created to help bring the Super Hoops crest to life.
Thanks for that. You've done superb work on this. I've no doubt that even Options 1 and 2 are influenced by the work we've seen from you on this. I'd go so far as to say that had it not been for your images this might well have been pushed back further - they've provided the critical mass behind the supporters' drive for a new/reclaimed badge.
I'm warming to your Option 3, by the way, and I'm sure you'll refine your work again. 4 is out for me, though - sorry but I just hate the idea of a crown!
Congrats again, and thanks - you've done the club a great service. No matter which Option is picked.
Brian.
"The opposite of love, after all, is not hate, but indifference."
It's between two and three for me now, and having voted for two I kind of wish I'd voted for three. It's weird isn't it, the more you look at them the more one fades and another grows. No crown/nipple though, so four is out.
Really hate the bits of negativity around this - the club has really tried, brought in QPR fans who work in design, and has consulted throughout on it.
It's between two and three for me now, and having voted for two I kind of wish I'd voted for three. It's weird isn't it, the more you look at them the more one fades and another grows. No crown/nipple though, so four is out.
Really hate the bits of negativity around this - the club has really tried, brought in QPR fans who work in design, and has consulted throughout on it.
I criticised the fake-consultation around Old Oak at every opportunity.
This is a world away. Incredibly impressed with the consultation on this.
"The opposite of love, after all, is not hate, but indifference."
It's between two and three for me now, and having voted for two I kind of wish I'd voted for three. It's weird isn't it, the more you look at them the more one fades and another grows. No crown/nipple though, so four is out.
Really hate the bits of negativity around this - the club has really tried, brought in QPR fans who work in design, and has consulted throughout on it.
I agree on all points. Its very odd, every evening I completely prefer three and then the next morning I lose it and go back to two.
Dan & co have done great work to pull us back from the current abomination. Somehow i feel the real genius solution is out there based just on the letters written in some seemingly offhand way that magically captures the movement of perfect football. Like that Gerry Francis goal, you know its stunning but however often you look you can't quite work out how or why.
A magnificent football club, the love of our lives, finding a way to finally have its day in the sun.
A gif the artist Dan Norris done. Not only do I still like this design best but I'm even starting to think it'll be a big opportunity missed if we don't have it.
The day can't be all that far away when we can actually have that on the shirt - the gif I mean...
Added the Loftus Road bit very quickly to all the examples, though with the old font, so it's a bit of a mis-match, but again, just for a bit of fun...
I initially looked at them and thought i like 1. Then after an hour I decided 2 was better. After a couple of days i now like 3. Shows what a nightmare this is for the club to get right.
It's between two and three for me now, and having voted for two I kind of wish I'd voted for three. It's weird isn't it, the more you look at them the more one fades and another grows. No crown/nipple though, so four is out.
Really hate the bits of negativity around this - the club has really tried, brought in QPR fans who work in design, and has consulted throughout on it.
So I think maybe my negativity is misplaced (and that of everyone in the B&W on Tuesday) - some days have passed, let's have another look.
Nope.
"the club has really tried, brought in QPR fans who work in design, and has consulted throughout on it..." And made an utter arse of it!
With the possible exception of 1 none of them get close to working.
If the club had truly consulted the fans and acted on it I suspect we'd have the 80s badge back and that would be that.
So I think maybe my negativity is misplaced (and that of everyone in the B&W on Tuesday) - some days have passed, let's have another look.
Nope.
"the club has really tried, brought in QPR fans who work in design, and has consulted throughout on it..." And made an utter arse of it!
With the possible exception of 1 none of them get close to working.
If the club had truly consulted the fans and acted on it I suspect we'd have the 80s badge back and that would be that.
Well that's not the case, is it? Because most people on here are quite happy with the options and most everyone seems to have a preference.
I think what you mean is, had you been 'consulted' and got to make a unilateral decision, you'd have chosen the 80s badge. Personally, I don't like the 80s badge much at all.
As long as it's not number four I'll be delighted. I've always hatred the current badge, the first three designs are great improvements. After far too long a deliberation for a 38 year old man to be making, I went with number 3.
'Option Two' was my original preference, but purely because it was a homage to older crests so, in a way, a bit of a comfort blankie. Nothing wrong with living in the past but is that what I want for my club? And what's with the 'EST', what's the point of that? Most youngsters probably won't get the meaning and it's young 'uns we need to attract more than ever. I'm going with 'Option Three'. Cleaner lines, simple statement, job done.
'Option Two' was my original preference, but purely because it was a homage to older crests so, in a way, a bit of a comfort blankie. Nothing wrong with living in the past but is that what I want for my club? And what's with the 'EST', what's the point of that? Most youngsters probably won't get the meaning and it's young 'uns we need to attract more than ever. I'm going with 'Option Three'. Cleaner lines, simple statement, job done.
Two will probably get it though.
We did create an identity that had clearer legibility, but was not as pure a reflection the Hoops.
I thought they were all pretty good. Very much like the supporter designed ones, but felt that 1 and 2 were probably slightly better blend of new and old. In the end I went 2, but would have been happy with any of them to be fair.
Well that's not the case, is it? Because most people on here are quite happy with the options and most everyone seems to have a preference.
I think what you mean is, had you been 'consulted' and got to make a unilateral decision, you'd have chosen the 80s badge. Personally, I don't like the 80s badge much at all.
Always nice to be told what one means..
Thanks
Wrong however, I'd quite like to see something new that works.
15:07 Got me thinking. If I was given a unilateral decision to make it would be something quite Hammersmithy.
Mainly because that's what it was when I started as a fan. Though how you would modernise that I don't know