x

Bill's Take: Derby Need Promotion To Avoid FFP Monster

I was looking at the progress the Rams have made since Nigel Clough became manager in January 2009 and to make it a bit clearer, I've summarized the seasons below. It looks as though, with the exception of 2010/2011 which was a really poor season, that there has been a steady improvement.

A case could be made that if the club simply keeps making gradual improvements, as we have been, that promotion is assured... eventually. Slow but sure does the trick, and all of that.

Season

P

W

D

L

F

A

P

Pos

2008/2009

46

14

12

20

55

67

54

18

2009/2010

46

15

11

20

53

63

56

14

2010/2011

46

13

10

23

58

71

49

19

2011/2012

46

18

10

18

50

58

64

12

2012/2013

46

16

13

17

65

62

61

10

The problem is that, as I indicated in my column last week, there is a monster called ‘Financial Fair Play’ which is about to rear its ugly head.

From the 2014/2015 season onwards, Championship clubs are permitted to make a loss of no more than £3M before sanctions, including transfer embargoes kick in. The Rams are currently losing close to £8M per year.

So a case can be made that slow but sure is not going to work; that the Rams need to be promoted to the Prem this season (2013/2014) or they may have to begin dismantling the team in order to dramatically cut losses next season (2014/2015), so as not to incur penalties.

Of course, regardless of FFP, the Rams current level of money losing is not sustainable for the long term; losses have to be cut to more reasonable levels.

How real is the threat of FFP? Are Championship clubs taking steps to comply?

For a better idea on how it can be achieved I recommend following the link below to an excellent article from earlier this month, which talks about Brighton's efforts to cut costs, as well as the Championship in general.

http://www.bbc.co.uk/sport/0/football/24024109

It contains this quote from David Burke, Brighton's head of football operations:

"We know the ins and outs of every part of it and we have had to save about £3m in total across the club... That has meant a huge effort from the club to reduce costs. It has enabled us to hit this first year with a player budget which is the same as last year."

And this one:

"My experience of the transfer window is that practically every club hasn't bought players and is trying to get rid of players - hence why the wages are coming down and there is a glut of players, especially midfielders."

That puts a new perspective on the whole situation with John Brayford: why we did not receive a larger fee for him, why it was important for the club that he should move, and what plans the club has for using the money received.

All of this also makes us realise that the Rams' directors have a very real challenge in front of them: they need to cut a great deal of cost in a manner which allows the club to continue improving; and they can spend little to nothing on transfer fees to bring players in.

Supporting the Rams is rarely dull.



What to read next:

Swansea City : Luke says the right things pre Norwich City **New signing !
The Swans travel over to Norfolk today before training later this evening and in the morning. The Swans are trying to hurry through the registration of Hannes Delcroix who has signed from Burnley on loan. More on that as the day progresses. The primary goal has to be a result at Norwich City on a weekend that storms aplenty hit the UK.
Transfer News : The clever footballer the Swans are ‘tracking’ & he is a Bluebird !
Chippenham Town midfielder, Joe Andrews won’t be known to too many followers of the game, but the athletic midfielder is definitely on a list of possibilities to recruit this January. Joe will be 19 next month, and his performances this season are catching the eye.
Hannes Delcroix agrees to join the Swans : Plus all the latest Inc Low/ Cundle & Mensah
It is expected that Swansea City will announce the loan of Burnley centre back, Hannes Delcroix before noon tomorrow. If they can he will be included in the Swans squad for Norwich City on Saturday, however nothing is certain at this moment in time.
Harry Darling red card appeal ? Who is the football administrator ? Is that Andy as well ?
Reviewing Harry Darlng’s red card last night against Sheffield United it seems most Swans fans are calling for an appeal. That’s the basics, but as of today we haven’t heard of any appeal information and there’s a reason why the club cannot hang about on this.
Swans lose to the Blades as Luke looks dejected & angry. Players effort unrewarded
Swansea City again failed to secure the points in front a very low crowd at the Swansea.com this evening. With the fans unhappy with the fayre on offer and a month of some crazy moments the dissatisfaction was evident.
Swansea City 1 - 2 Sheffield United - Player Ratings and Reports
If you saw the match, please give us your player ratings and a mini match report.
Team News : Swansea City v Sheffield United LATEST **
Tonight the Swans kick off at 7:45pm against Sheffield United at the Swansea.Com Stadium. Both sides have lat decisions to make on players, the Swans especially with Ben Cabango and Harry Darling after a dismal South Wales derby.
The striker under Luke’s nose and transfer updates
Swansea City head coach, Luke Williams couldn’t be any closer to turning the whole fanbase against him after a torrid month of results. The lack of goals are a highlight ‘for sure’ Ten goals conceded in three fixtures away from the Swansea.Com and none scored, not happy reading.
Tragedy tweets again : What is wrong with these people !
Talk Sport radio host, Jeff Stelling was duped during this mornings show when he read out a message by a Cardiff City fan celebrating a rare victory on the weekend against Swansea City. The message ended, Terry Coles.
Swansea City : Luke ready for a sharp encounter ?
The Swans take on the Blades tomorrow evening in the gloom of a derby defeat as players report in at Fairwood today. Assistant, Alan Sheehan takes over whilst head coach Luke Williams and club Chairman Andrew Coleman, freshly back from a weekend trip to northern Holland as sporting directors, recruitment / scouting / agent type people in the midst of a transfer window with twelve days to go.