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Season Tickets 25/26 09:32 - Dec 11 with 2043 viewsWhiterockin

Traditionally this is the week that the season ticket pricing structure is released for next season. Will the club be imaginative to try and get supporters to return and if so will we sell more. Apparently £9M coming into the club from the new Sky deal, more than we take in gate receipts so there is room for flexibility. I am happy with what I pay for ours and will renew anyway, but we need more families in the ground. Big decision to be made by the club hopefully the right one.
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Season Tickets 25/26 on 16:31 - Dec 11 with 1910 viewsfelixstowe_jack

Sky deal is £180 million next season of which 70% will be for the championships.

70% of 180 is 126
Each Club will get 126÷ 24 = £5.25 million although the amount each clubs gets depends on how many of their matches are selected for coverage.

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Season Tickets 25/26 on 17:09 - Dec 11 with 1869 viewsKeithHaynes

Season Tickets 25/26 on 16:31 - Dec 11 by felixstowe_jack

Sky deal is £180 million next season of which 70% will be for the championships.

70% of 180 is 126
Each Club will get 126÷ 24 = £5.25 million although the amount each clubs gets depends on how many of their matches are selected for coverage.


How about this season ? We were always led to believe it was 9m

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Season Tickets 25/26 on 17:26 - Dec 11 with 1838 viewsWhiterockin

Season Tickets 25/26 on 17:09 - Dec 11 by KeithHaynes

How about this season ? We were always led to believe it was 9m


I believed it was £9M minimum including worldwide rights. Incorporating the 20? minimum live games a club is on tv with extra payments over and above this, more if you are home than away.
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Season Tickets 25/26 on 18:21 - Dec 11 with 1785 viewsfelixstowe_jack

Season Tickets 25/26 on 17:09 - Dec 11 by KeithHaynes

How about this season ? We were always led to believe it was 9m


Sky deal this season is £120 million for all EFL clubs not sure on divisional split.

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Season Tickets 25/26 on 18:48 - Dec 11 with 1754 viewsWhiterockin

Season Tickets 25/26 on 18:21 - Dec 11 by felixstowe_jack

Sky deal this season is £120 million for all EFL clubs not sure on divisional split.


Its a lot more complicated than that. There is a removal of the iFollow payment, the increase from Sky is £60M for the championship clubs plus facilities fees.

Season 22/23 (the last accounts) showed we received £8.7M broadcasting revenue. Match day revenue was £3.5M.

If it is accepted that the Sky deal will increase the broadcasting revenue this season over two years ago, there has to be some scope with season ticket sales to attract families. With the lower gates this season Broadcasting revenue will be at least three times the gate money.

https://swissramble.substack.com/p/swansea-city-finances-202223
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Season Tickets 25/26 on 09:07 - Dec 12 with 1550 viewsfelixstowe_jack

Season Tickets 25/26 on 18:48 - Dec 11 by Whiterockin

Its a lot more complicated than that. There is a removal of the iFollow payment, the increase from Sky is £60M for the championship clubs plus facilities fees.

Season 22/23 (the last accounts) showed we received £8.7M broadcasting revenue. Match day revenue was £3.5M.

If it is accepted that the Sky deal will increase the broadcasting revenue this season over two years ago, there has to be some scope with season ticket sales to attract families. With the lower gates this season Broadcasting revenue will be at least three times the gate money.

https://swissramble.substack.com/p/swansea-city-finances-202223


Correct broadcasting revenue was £8.7 million but this not all paid by Sky.

Other broadcasting revenues include worldwide revenue, ITVs revenue for showing EFL matches and BBC revenues for showing FA cups matches.

These revenues are received from either the FA or EFL who negotiate these deals.

The EFL gets around £148 for selling worldwide TV rights.

The PL also give the EFL £150 million a year as a share of its worldwide TV rights.

Swansea accounts for season 22/34 are not very transparent on season ticket sales or match day sales either with just £3.5 under matchday income

In season 22/23 Swansea had around 11,000 season tickets at and average price of £459 which should account for £5 milliom in season tickets sales.


Our average attendance season 22/23 was 16549 so that would mean 5549 tickets sales per game

5549 ×30x 23= £3.828 million.
[Post edited 12 Dec 9:26]

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Season Tickets 25/26 on 10:28 - Dec 12 with 1457 viewsfelixstowe_jack

Season tickets now on sale at early bird prices.
They early bird prices are available to ALL SUPPORTERS not just current season tickets holders.

Family tickets in South stand £70 lower than last season
Under 14s just £60
Under 18s just £132


All season ticket prices are below league average.

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Season Tickets 25/26 on 10:32 - Dec 12 with 1451 viewsWhiterockin

Season Tickets 25/26 on 09:07 - Dec 12 by felixstowe_jack

Correct broadcasting revenue was £8.7 million but this not all paid by Sky.

Other broadcasting revenues include worldwide revenue, ITVs revenue for showing EFL matches and BBC revenues for showing FA cups matches.

These revenues are received from either the FA or EFL who negotiate these deals.

The EFL gets around £148 for selling worldwide TV rights.

The PL also give the EFL £150 million a year as a share of its worldwide TV rights.

Swansea accounts for season 22/34 are not very transparent on season ticket sales or match day sales either with just £3.5 under matchday income

In season 22/23 Swansea had around 11,000 season tickets at and average price of £459 which should account for £5 milliom in season tickets sales.


Our average attendance season 22/23 was 16549 so that would mean 5549 tickets sales per game

5549 ×30x 23= £3.828 million.
[Post edited 12 Dec 9:26]


Your figures are not very accurate but I am not going to argue the point. My point was broadcasting revenue has increased and by far outstrips gate receipts so there is the room to maneuver in family ticket prices.

The match day revenue is accurate, the average ticket price is nowhere near £459, your calculations are way off.

https://www.swanseacity.com/news/swansea-city-launch-2022-23-season-ticket-campa

The adult and child offer that season was excellent and what we need to reintroduce. This is my point, the South stand was quite full that season.
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Season Tickets 25/26 on 10:42 - Dec 12 with 1442 viewsWhiterockin

Season Tickets 25/26 on 10:28 - Dec 12 by felixstowe_jack

Season tickets now on sale at early bird prices.
They early bird prices are available to ALL SUPPORTERS not just current season tickets holders.

Family tickets in South stand £70 lower than last season
Under 14s just £60
Under 18s just £132


All season ticket prices are below league average.


£350 for an adult and child I would have liked to seen it at £295 or similar with a free child, but it is a start.
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Season Tickets 25/26 on 10:51 - Dec 12 with 1431 viewsfelixstowe_jack

Season Tickets 25/26 on 10:42 - Dec 12 by Whiterockin

£350 for an adult and child I would have liked to seen it at £295 or similar with a free child, but it is a start.


An adult season ticket is £400

So and adult and a child at £350 is £50 less than an adult meaning adult gets an extra £50 off and the child goes free.

It will be worth an adult buying an adult and child season ticket even if he does not have a child to take which works out at just £15 per game.

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Season Tickets 25/26 on 11:29 - Dec 12 with 1399 viewsQJumpingJack

The Trust have issued a statement which includes a dig at the former owners around their "engagement" (or lack of it)
[Post edited 12 Dec 11:29]
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Season Tickets 25/26 on 11:32 - Dec 12 with 1379 viewsWhiterockin

Season Tickets 25/26 on 10:51 - Dec 12 by felixstowe_jack

An adult season ticket is £400

So and adult and a child at £350 is £50 less than an adult meaning adult gets an extra £50 off and the child goes free.

It will be worth an adult buying an adult and child season ticket even if he does not have a child to take which works out at just £15 per game.


Is there an adult price in the South if not with a child? All other stands are £411. I'm not sure where you got the £400 from.
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Season Tickets 25/26 on 11:33 - Dec 12 with 1376 viewsWhiterockin

Season Tickets 25/26 on 11:29 - Dec 12 by QJumpingJack

The Trust have issued a statement which includes a dig at the former owners around their "engagement" (or lack of it)
[Post edited 12 Dec 11:29]


We all knew that was the case and have been discussing it for several years. Good riddance.
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Season Tickets 25/26 on 12:08 - Dec 12 with 1319 viewsfelixstowe_jack

Season Tickets 25/26 on 11:32 - Dec 12 by Whiterockin

Is there an adult price in the South if not with a child? All other stands are £411. I'm not sure where you got the £400 from.


Adult price in South stand without a child is the same price as all other stands at £411 from Swansea official site

So an extra discount to my original post.

Adults in South stand with a child pays £350 which is £61 less than normal adult price. The children effectively go free.

Even better than I originally thought.

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Season Tickets 25/26 on 12:11 - Dec 12 with 1315 viewsfelixstowe_jack

Season Tickets 25/26 on 11:29 - Dec 12 by QJumpingJack

The Trust have issued a statement which includes a dig at the former owners around their "engagement" (or lack of it)
[Post edited 12 Dec 11:29]


Will be even better if they accept cash at the stadium.
Introduce a paper match day programme on sale on the day like the vast majority of PL and EFL clubs to engage and informs fans and give an extra reason to turn up.

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Season Tickets 25/26 on 19:10 - Dec 12 with 1122 viewsSullutaCreturned

Season Tickets 25/26 on 10:32 - Dec 12 by Whiterockin

Your figures are not very accurate but I am not going to argue the point. My point was broadcasting revenue has increased and by far outstrips gate receipts so there is the room to maneuver in family ticket prices.

The match day revenue is accurate, the average ticket price is nowhere near £459, your calculations are way off.

https://www.swanseacity.com/news/swansea-city-launch-2022-23-season-ticket-campa

The adult and child offer that season was excellent and what we need to reintroduce. This is my point, the South stand was quite full that season.


From what I've just read the highest price ticket next season is 459.

Given the increased tv revenue I would have thought they would try harder to draw people in.
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Season Tickets 25/26 on 19:31 - Dec 12 with 1087 viewsOptimisticJack

We currently stand 4 points outside the play offs.
If the unthinkable were to happen and we get promoted our season ticket prices would be an absolute bargain for the Premier League.
Not bad for the Championship mind you.

Optimisticjack

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Season Tickets 25/26 on 19:45 - Dec 12 with 1048 viewsraynor94

£411 for 23 games, £17. 80 a game excellent value for money

You give it out, you take it back it`s all part of the game
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Season Tickets 25/26 on 20:19 - Dec 12 with 1013 viewsQJumpingJack

It is good to see that the communication from the club and trust is improving.

It will be telling if this continues when we have our next dip in form.
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Season Tickets 25/26 on 06:51 - Dec 13 with 883 viewsbuilthjack

Paying monthly?
It states there will be no interest charges.

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Season Tickets 25/26 on 10:03 - Dec 13 with 786 viewsBoundy

Season Tickets 25/26 on 06:51 - Dec 13 by builthjack

Paying monthly?
It states there will be no interest charges.


Great and just to reiterate
"Supporters who have previously purchased their season tickets via instalment plans; please note that for the 2025-26 season, the Club is finalising arrangements for a service that will see a further saving available (compared to this season’s plans) as there will not be an interest charge this year. Season ticket holders and new purchasers will be contacted once this service is live".

"In a free society, the State is the servant of the people—not the master."

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Season Tickets 25/26 on 17:46 - Dec 19 with 428 viewsjohnlangy

Bought mine today.

I've had an ST since 1978 but last year was the first time I actually considered not renewing. I'm so glad Kaplan and Levein are gone. Now we can actually look forward again.

I don't expect the new owners to spend a fortune but I do expect that they will do things that improve the Club and make us more competitive. If that wasn't the plan then there'd be no reason for them to buy.

Mr Positive.
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Season Tickets 25/26 on 17:54 - Dec 19 with 409 viewsWhiterockin

Season Tickets 25/26 on 17:46 - Dec 19 by johnlangy

Bought mine today.

I've had an ST since 1978 but last year was the first time I actually considered not renewing. I'm so glad Kaplan and Levein are gone. Now we can actually look forward again.

I don't expect the new owners to spend a fortune but I do expect that they will do things that improve the Club and make us more competitive. If that wasn't the plan then there'd be no reason for them to buy.

Mr Positive.


Well said a true JB.
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Season Tickets 25/26 on 19:07 - Dec 19 with 357 viewsFireboy2

Season Tickets 25/26 on 17:54 - Dec 19 by Whiterockin

Well said a true JB.


Seconded.
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Season Tickets 25/26 on 22:27 - Dec 19 with 267 viewsjohnlangy

Season Tickets 25/26 on 19:07 - Dec 19 by Fireboy2

Seconded.


Thank you gentlemen
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