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Jason Levien : A warning for Michael Duff from the recent past
Wednesday, 11th Oct 2023 13:52 by Keith Haynes

Those that follow the Swans have little or no interest in the workings, management and history of MLS side DC Utd. In fact that may well be reciprocal, however the shot callers at that club are also the very same at Swansea City.

Since the arrival of new Chairman Andrew Coleman we have seen an upturn in the progressive way the club is run, and a more open foundation within the club for all involved to become a valued part of the Swansea team ethic. There is still a reluctance to accept that the biggest influence on the club is the world wide web and its various mediums, but that’s more down to a blinkered approach at a communicative level, and not at the higher echelons of the Swans.

That is currently being addressed we are told, a new broom is most certainly required.

Within the playing squad we have seen a huge sea change in the way the playing staff train, integrate and develop with Michael Duff and his coaching team. There is a more relaxed feeling about Fairwood in training and a more ‘aligned’ understanding of the actual requirement of the team on a match day. The final goal against Plymouth Argyle where four players broke from an attack by the home side - and Josh Key finished off a flowing move the best example of fitness we have seen so far this season. To score a goal so late in a game that took the opposition apart so effectively and quickly - and with a positive result requires stamina and organisation.

Many will recall our numerous references to the high fitness levels required by Duff, how he goes about it and the pictures of exhausted players just a few weeks ago are very much in evidence still. It all started in Alicante.

That’s here —> Swans in fitness camp

That fitness, if maintained is a part of the reason why the Swans are able to graft hard on a match day. Duff promised this earlier on in the season and it hasn’t changed today. The exceptionally high levels of fitness required to be a part of this new era are a given, the word ‘nonnegotiable’ very much in evidence.

Remember this feature on the Indy ? Gaffers Day

So, where are going with this ? All of a sudden, and we think it’s through hard work and endeavour the Swans seem to have started to tick. Team spirit seems more evident, and despite some futile attempts to take away the reasons for the Swans turnaround it really does look rosey. There should be some caution though, for things to change so swiftly tells me they could easily revert to that awful start the club had on the pitch.

Especially now we see a spate of injuries and that really is the point of this report.

Soft tissue injuries are defined as sprains and strains, a hamstring can be in this class of injury, although graded accordingly, and they are more prevalent this season at Swansea. Ben Cabango and Nathan Wood are prominent examples of these types of injury, Azeem Abdulai as well is going through a long lay off and recovery. Josh Ginnelly is also out for an undefined length of time with a severe achilles injury. There are other examples at the club, and this is very much a concern.

The name in amongst all this is Hernán Losada. For some context he was the DC Utd coach who Jason Levien stated “Changed the foundation and shook up our culture, which needed shaking up” Losada was sacked by Jason Levien as a result of his demands on DC Utd players which resulted in numerous injuries. Those injuries deflated the squad, and bonding between the coach and players deteriorated. Even then after his sacking Levien said. “He is immensely talented. He’s got great charisma.I found him very inspiring and loved the conversations and interactions we had. Our organisation is better for the time Hernán was here.”

Losada (above) was sacked and then replaced by Wayne Rooney last year. In a move reminiscent of todays appointment of Wayne Rooney at Birmingham City, Levien appointed the ex Everton and Manchester United player as DC Utd manager. It didn’t pay off and Rooney left with a win rate of around twenty seven percent. Now Birmingham’s ownership, also American have appointed Rooney for obvious commercial reasons. However, that wasn’t the reasoning for Levien to sack Losada. Commercially of course there’s reasoning in appointing Rooney but Levien made it very clear. “As much as I liked it, we were pushing guys hard, we may have pushed them a little too hard.”

Washington Post: The physical demands resulted in a long list of injuries that season and a team that looked spent down the stretch; it missed the playoffs by one point. Even after changes to the support staff and a greater emphasis on offseason conditioning, the ailments continued under Losada. Due to the injuries players were losing faith in Losada. Levien said, “Losada’s demanding ways did not sit well with everyone”

Duff should take note of this but should he be wary of Levien’s record of decision making at DC Utd and at Swansea City ? Well, you can make observations on what you think could happen, in this case this is factual decision making on a situation that has happened. Injuries caused the dismissal of Losada at DC Utd, much to the supporters disbelief. They could see a turnaround in the team. The man himself was said to be ‘shocked’ after so much hard work at DC Utd. He had been appointed as a part of a long term ‘project’ at the club. Sounds familiar ? He also started to see his relationship deteriorate after questioning DC Utd’s spending stating he felt let down. Sounds even more familiar ?

In response Levien said. “We’re not at say Atlanta’s level of spending. We’re going to be middle of the pack, but we have to stay in our lane in terms of our vision, which is strategic spending” and developing homegrown players” The patterns are everywhere for comparisons between DC and Swansea. So if that’s the case what makes this report today regards injuries last year any different ?

It’s worth considering, from Losada to Rooney, from Martin to Duff the similarities are incredibly similar. And despite what anyone thinks Levien calls the shots, both at Swansea and in Washington.

Photographs licensed from Reuters



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Bluswan added 17:45 - Oct 11
Yes. Levien continues to be a real danger to the club, which just proves to illustrate the grave error made by Jenkins and Co in selling out to him. Under his ‘leadership’ we have gone from being a successful PL outfit to being ‘also-rans’ in the Championship (for several years now). Similarity DC United have been ‘also-rans’ in the MLS (and that’s when they are not propping up the bottom of the league). The American owners have no long term strategies in place to create sustained success for either club, with the common-denominator appearing to be that they are simply ‘cash-cows’ for the shareholders. Duff will be vulnerable to Levien’s poor football decisions, just like his predecessors were. Ultimately I still blame Jenkins, Morgans et al for the Levien predicament. I did back 7/8 years ago and do now. The decline has been all so predictable. And good luck Newport with Jenkins.
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ReslovenSwan1 added 15:28 - Oct 14
Bluswan you are particular type of football fan that puts great emphasis on finding someone to blame and for yourself to be proven right. You also are very negative seeing Swansea mid table status in the Championship as failure. This is a 'losers mentality'.

Swansea city are in fact at their natural default position. Mid table in the championship is the natural habitat for the Swans with a 20k stadium only. SCFC have been top 30-35 team for around 17 seasons since when Roberto had a full head of hair.

This is a place where the club has to scavenge to get by and be healthy. The SCST fans expected HMS Swansea to sink like a stone like 1980s. That is why it ran for the lifeboats and took out a dumb legal action. They deserted their post got to lifeboat and then sheepishly returned to the ship looking stupid.

Levien in that sense has done a good job and brought in substantial new investment diluting his and the Trust's holding. (the next level). This was never supposed to happen in the fake narrative promoted by past Trust 'strategists'. In fact there was no strategy I could figure out other than getting to 25% and they needed £4,000,000 for that. Nonsense.

The club has a decent academy producing 3 first teamers Cabango Cooper and Cullen (all good enough for Wales) and with 5-6 coming through the ranks. Lissah, Azeem, Congreve, Cotterill, Lloyd and Thomas can all make the grade with hard work.

You blame Jenkins and Morgan because that is what you do. Jenkins has taken on a huge challenge at Newports putting his money where his mouth is. A fraction of what the fans had in 2016. They were worth £21,000,000. They were lucky to meet Jenkins and Morgan but forgot to hand in their lottery ticket. That valuation is long gone. Selling up was a no brainer of no brainers. You will probably blame Jenkins for that is well.

The 1000 tough guys of the SCST did not understand finance it seems. Responsibility ended once the £10 (now £2.50) was handed over.
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