Football sponsorship 07:40 - Aug 15 with 2234 views | areasix | Copied not my own info but thought it was interesting Football sponsorship deals As some of you know, my company sponsored five Championship clubs last term and I am currently negotiating this year's deals and I thought that some of you may have an interest in reading the followin: Southampton Football Club Front of Shirt £2-3M Everton Football Club Shirt Sleeve £1M Wolverhampton Wanderers Shirt Sleeve £500k Newcastle United Shirt Sleeve £500k Burnley Shirt Sleeve £300k Leicester City Global Partner: Official Workwear Partner £300k Multi Club LED Norwich City, Birmingham City, Nottingham Forest - 8 LED Minutes Per Club, Every Home Match £72k Front of Shirt Championship A number of Clubs across the division yet to deliver their Front of Shirt Partner for the upcoming Season. There’s 5/6 Clubs here, with price ranging from £250k-£800k Back of Shirt Championship Similar to above, 10 Clubs in the market ranging from £60k-£150k At present, we are likely to go as platinum 2nd tier sponsor with one Championship club whereby we get so much more for our money - 4 season tickets, 4 corporate season tickets, 2 Boardroom tickets, use of three players for videos and sound bites, backdrop logos for all interviews, 30 second add on large TV before game and at half time, full page in programme, networking events, formal introduction to other sponsorship partners with a view to doing business and much, much more for a small six figure sum. Maybe some of you knew this but I thought that it might be interesting to some and a possible eye opener. Maybe no interest but thought I would post it on how much you have to pay in the championship, lower end of Prem. | | | | |
Football sponsorship on 08:25 - Aug 15 with 2217 views | Gennaro_Contaldo | That is ridiculously low - what are the other prem clubs like?? | |
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Football sponsorship on 11:17 - Aug 15 with 2092 views | Boris_ | Unless it was excess cash, I am not sure I'd spend that sort of money on sponsorship of a football club. Did they give you an idea of how many eyeballs that's going to achieve? Both from brand placement ( people seeing logo on shirt ) and direct marketing? I think sponsorship of football teams is throwaway money. Really difficult to get an ROI from it. | |
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Football sponsorship on 15:42 - Aug 15 with 1966 views | thissceptredsaint |
Football sponsorship on 11:17 - Aug 15 by Boris_ | Unless it was excess cash, I am not sure I'd spend that sort of money on sponsorship of a football club. Did they give you an idea of how many eyeballs that's going to achieve? Both from brand placement ( people seeing logo on shirt ) and direct marketing? I think sponsorship of football teams is throwaway money. Really difficult to get an ROI from it. |
"eyeballs" ? | | | |
Football sponsorship on 16:55 - Aug 15 with 1928 views | Boris_ |
Sorry, got all marketing lingo there for a minute. Just a blue sky thinking moment. I'll park it for now and we'll touch base soon. [Post edited 15 Aug 2020 17:00]
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