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I will try to find it; I might have put it in a programme or it could have been stated elsewhere, perhaps even at a Fans' Forum.
Edit: I can't seem to find it, but the link below from the 2016/17 kit competition mentions "Designs for the home kit should include a blue, black and white colour scheme".
There's been a misconception that our shirts are supposed to be blue and black stripes; that was never the case and wasn't what the club decided in 2008.
The 1907/08 and 2007/08 black and white stripes bookended 100 years of us mainly playing in blue and white. The theory moving forward was to combine the main colours of our 100 years - blue, white and black - into a new, unique visual identity moving forward.
There are so many possibilities utilising these colours and in the 16 shirts they offered for this season, I think O'Neills offered a good and more importantly, varied selection.
So, I don't think fans are switching it up like you suggest; the majority simply recognise that we want to play in blue, black and white, and are happy to go for designs that mean we are wearing something different and unique. Deviating away from stripes for this season achieves that.
But, as with all beauty contests, it's a very subjective science.
I often think of Bradford and Scunthorpe at times like this. Bradford, in particular, have a unique colour scheme; Scunthorpe have worn claret and light blue for most of their history, yet both clubs keep coming up with new ways to work their colours every season. In my opinion, we should do the same.