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like SR give a t0ss. They have the ST money already. Income from selling additional tickets, replica kit and warm flat beer is a pittance of the TV income.
At the end of the day a ST holder pays for access to 19 games at SMS. Everything else including all the loyalty crap is generated by PR fairies. Same happens in any other industry. Do you think Tesco or Esso actually care about anything but profit margin.
Only the water companies care by making the effort to pump nutrients into streams, rivers and the sea to feed sealife
SR probably do not care about fan sentiment as it is a very small line item on the budget account. you could speculate that the fan and media interest in what is going on raises the profile for the club and advertisers
No such thing as bad publicity.
Only poictures o empty terraces might have an impact on the advertisers but with 22,000+ STs sold that is unlikely.