| 'You're Not Fit To Wear The Shirt...' 17:31 - Jan 21 with 24252 views | dalemark |
There is a very real danger that we are rotten from the bottom leading upwards within the club. The current playing squad are at risk of undermining the board & fan effort of the past 2 years.
Lack of effort, lack of commitment, lack of leadership... Quigley sarcastically clapping and nodding at the away fans at full time, players running and hiding...
After 100 years in the football league, after a 2 year fight to save the club, after the unification of a fanbase to remain fan-led, today we stare onto the abyss.
At the behest of Tony Pockney last Saturday, I sent an email to him on Monday with feedback and ideas for the club.
Almost one week later, I haven't even received a courtesy 'thanks for your email' response. If the ideas are rubbish, or not welcome, that is fine - but to not even get a simple reply raises questions about motivation and drive that need answering.
I never intended to make this email public, but for the sake of transparency, this is what was sent:
"Tony,
Following on from our conversation on Saturday Tony, I wanted to get in touch about some concerns / feedback / ideas for the retail and commercial side of the club. I take no pleasure in highlighting concerns, particularly following the unbelievable work the board did to safeguard the club from Morton House (which will never be forgotten), but at a time when we are losing £20K per week it is incredibly frustrating to see so many missed opportunities to increase commercial performance — the vast majority of the ideas I will outline below cost nothing other than existing wages, and just require some commercial acumen and forward / joined up thinking. I had a conversation with Simon over LinkedIn on the 2nd December 2021 offering voluntary support or consultancy for the retail / commercial side of the business, as I have ~15 years experience leading retail and omnichannel transformation and performance programmes, but didn’t hear back after the initial messages. That offer still stands today — I want to help.
There are lots of instances that I am aware of where sponsors, potential sponsors and corporate hospitality guests have had difficulty getting in touch with the commercial team. When they have managed to do so, the response has been underwhelming with false promises, long SLAs and generally a lethargic attitude. A few of them very much feel like once the club has their money they are no longer valued, and that is a dangerous position to be in. We need to quickly build relationships with small, medium and large businesses in the Rochdale Borough that have been allowed to lapse. Its frustrating that a smaller sports club in the town (Hornets) seem much more adept at doing this than we are, particularly given the size of our commercial team at present. Rochdale as a town is lucky to have a professional football team — its our job to help people understand that and build relationships so they want to be part of our journey.
Idea #1 — Add value to existing sponsors. Do this by updating all player imagery (social media / scoreboard) with images of their player sponsors (these have recently been added to substitutions which is a huge step forward)... at Barrow they read out the names of sponsors over the tannoy when announcing the squad and substitutions etc. This is a free and easy way to add value to sponsors at zero extra cost, and would help them reach people who may not pay much attention to the scoreboard. Give every single player sponsor a feature on our social media channels — ‘Friends of the club February’ or something similar. Tag them in where we have their profiles, thank them for their support and give a brief piece about what they do. This would add so much value to the businesses we have as sponsors and foster so much goodwill. Most importantly, tell them we are doing it! Let them know how much additional value we are giving them at no extra cost — at a tough time for the club, we appreciate their support.
Idea #2 — Have a huge drive on reengaging with existing and lapsed sponsors. Ask them in a consistent format (survey or similar) how they are REALLY finding their relationship with the club, and don’t be afraid of constructive feedback. Find out what they love about dealing with us, and canvas their opinions on how we could add value to them ahead of them sponsoring again next season. Use this insight to drive our commercial offering in 2023 and beyond… if we are to remain fan led, that needs to permeate throughout the club. Sponsorships should be sponsor led. Executive packages should be people led. Retail should be demand and customer led… you get the idea. If we get this right now, we have time to shape sponsorship for 2023/24 and beyond. As a thank you for their time and feedback, offer them a couple of free tickets for an upcoming match. Have the commercial team on hand to meet them and have a chat with them face to face on the day — this would be so much more powerful than a relationship based on emails or phone calls.
Idea #3 — Leverage remaining sponsorship opportunities for this season. It was great to see the sponsorship angle with Danny Lloyd, but that quickly lapsed back to normal when we signed Eastwood back. There was no mention of sponsorship on his welcome article — a missed opportunity. Lets look at selling sponsorship for injury time - £50 per match or £500 for the rest of the season. It would cost nothing to add an image onto the scoreboard, and they would be guaranteed to have their business name read out twice per game. Contact lapsed player sponsors and ask if they would be interested in a discounted rate for the rest of the season. Lets start building up an active and engaged sponsorship database ahead of next season — warm leads if you will. I don’t know whether we have an active pipeline software or CRM, but if we don’t then free alternatives are available.
Idea #4 — Have an agreed process for updating the social media headers and fixture board at 15:01 on every matchday. Until 10am this morning we were still advertising Colchester (H) as our next game on social media. It’s a 2 minute job, and just creates a more seamless experience for the occasional attendee. The next fixture should be showing as people walk out at full time, and should be showing to anybody who checks social media during the current game. As part of this, we could be making better use of the billboard on Sandy Lane / Wilbutts Lane. It is still advertising season tickets that went off sale 4 months ago. One graphic showing all upcoming matches that month could be put up as soon as the last game of the current month has finished. This is the only idea I’m proposing that costs actual money, and we could even offer that out for sponsorship — get a company to pay for the print and install and give them a prominent space on the billboard.
Idea #5 — Work smarter not harder with our retail offering. As of now, I literally cannot go onto the club shop website and buy a Dale pen, a Dale mug, a Dale notebook, a Dale water bottle. I appreciate your point about minimum order quantities, but for the items I just mentioned they will not expire. The Hendo merchandise became available a whole month after he broke the record…. If we were thinking commercially, as soon as he was two goals away they should’ve been ordered and in the stock room. The minute he broke the record there should have been tweets ready to go advertising them… how many people would’ve gone to the shop immediately after the Salford game to get a piece of memorabilia there and then whilst the feel good factor was still around? Missed opportunity.
We could be advertising relevant products on every single article on the website. Hartlepool travel? Link to the coat sale we have on because its going to be cold. Fitness in the community programme? Link to fitness wear that we have, as the target demographic may not have sportswear already. Player interviews? Link to autograph books and pens. It is so simple, and it should be easy to track click through & success rates. Fans of the club are a captive audience, but they may never go onto the shop website as it is currently so poor. Link something from there that is relevant to an article they’ve taken the time to read and I’d expect a decent uplift.
Idea #6 — Following on from Idea 5, I’d be interested to know if we have explored ‘direct from supplier’ stockists. If ordering minimum quantities is a challenge and we rarely break even on items, de-risk it by taking a smaller profit from items that are dispatched by the manufacturer. It saves us sitting on stock, and even if we just take 20%, 20% of something is better than the current 100% of nothing. If we are not in the financial position to take risks on lines, lets look at getting the whole online shop running in the same fashion as the personalised section. The recent kit survey was a fantastic idea — we could do similar for our retail offering to shape what we want to do in future… I’ve attached a really simple draft as a starting point.
These are some really simple ideas which, as I outlined at the start, require no funding but do require passion, forward thinking and a joined up departmental approach from the people we employ to deliver on our commercial and retail performance goals. They are in the main simple, free and measurable. You know as well as I do that historically the club has been slated for poor commercial offerings and departments working in silo. Building on the good work you guys have done in terms of accountability and reporting, there is a huge opportunity to make a sizeable and noticeable difference across these areas of the club. I’d be happy to come and have a face to face conversation with you to work through the above in more detail, and discuss more aspirational future ideas such as targeted advertising and endless aisle through our online offering, at a time that is convenient. There is a groundswell of pride amongst the fanbase, and a real willingness from people to help. I’m proud to support a fan owned / fan led club, as are others… we all have skin in the game and a reason to make this work.
Let me know if you have any questions on any of the above, if you want to meet to discuss in further detail, or if I can help out in any way at all."
[Post edited 21 Jan 2023 17:33]
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| 'You're Not Fit To Wear The Shirt...' on 22:25 - Jan 21 with 5401 views | dalemark |
| 'You're Not Fit To Wear The Shirt...' on 22:19 - Jan 21 by 442Dale |
https://www.daletrust.co.uk/2023/01/10891/
<<“It was discussed at the Shareholders AGM a couple of months ago that the Club were looking into working closer with the fanbase, by offering positions that supporters could volunteer for. The Club stated that they were very close to finishing the details behind this scheme and it will be launched at some stage in January.
Action: Club to publish details of the Voluntary Scheme in January.”>>
Let’s not be unfair here, the club do engage with the Trust and fans and that is deserving of credit. It’s more that there should be a constant desire to do better and welcome the constructive criticism and ideas. The frustrations you have had are a good example of this. There’s no consistency and visible process. Whether this will change in the next ten days when details of the Voluntary Scheme are released, is something that will have to be assessed.
Worth noting in there that the club have followed through on engaging with fans on kits. Proof that going through the Trust and having a known process with regards to reporting on meetings and having defined timelines can work.
It’s making that the norm in every situation. |
Agreed - the kit survey and process has been a huge step forward.
I'm very keen to highlight the good work done, & I'm conscious I want any feedback to be constructive rather than being seen as a whinge or moan. As frustrated as we can all be, my view is the fanbase need to offer realistic solutions as well as just highlighting problem statements.
Let's hope we see something in the next ten days on the volunteer army that is well thought through and adds value - & not something cobbled together to hit the self imposed deadline of 31/1. | | | |
| 'You're Not Fit To Wear The Shirt...' on 22:25 - Jan 21 with 5386 views | 442Dale |
| 'You're Not Fit To Wear The Shirt...' on 22:25 - Jan 21 by dalemark |
Agreed - the kit survey and process has been a huge step forward.
I'm very keen to highlight the good work done, & I'm conscious I want any feedback to be constructive rather than being seen as a whinge or moan. As frustrated as we can all be, my view is the fanbase need to offer realistic solutions as well as just highlighting problem statements.
Let's hope we see something in the next ten days on the volunteer army that is well thought through and adds value - & not something cobbled together to hit the self imposed deadline of 31/1. |
They’ve had two months, so I’m sure it will be detailed. |  |
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| 'You're Not Fit To Wear The Shirt...' on 22:30 - Jan 21 with 5356 views | 49thseason |
| 'You're Not Fit To Wear The Shirt...' on 22:19 - Jan 21 by 442Dale |
https://www.daletrust.co.uk/2023/01/10891/
<<“It was discussed at the Shareholders AGM a couple of months ago that the Club were looking into working closer with the fanbase, by offering positions that supporters could volunteer for. The Club stated that they were very close to finishing the details behind this scheme and it will be launched at some stage in January.
Action: Club to publish details of the Voluntary Scheme in January.”>>
Let’s not be unfair here, the club do engage with the Trust and fans and that is deserving of credit. It’s more that there should be a constant desire to do better and welcome the constructive criticism and ideas. The frustrations you have had are a good example of this. There’s no consistency and visible process. Whether this will change in the next ten days when details of the Voluntary Scheme are released, is something that will have to be assessed.
Worth noting in there that the club have followed through on engaging with fans on kits. Proof that going through the Trust and having a known process with regards to reporting on meetings and having defined timelines can work.
It’s making that the norm in every situation. |
Ok then I suggest the Trust should take the club at face value and start a list of potential volunteers and their competences indeed, it could go a step further and call a visioning day where groups of like minded people can bash out some ideas and start to create road maps for various aspects of running the club in preparation for a likely relegation. |  | | |
| 'You're Not Fit To Wear The Shirt...' on 22:33 - Jan 21 with 5334 views | 442Dale |
| 'You're Not Fit To Wear The Shirt...' on 22:30 - Jan 21 by 49thseason |
Ok then I suggest the Trust should take the club at face value and start a list of potential volunteers and their competences indeed, it could go a step further and call a visioning day where groups of like minded people can bash out some ideas and start to create road maps for various aspects of running the club in preparation for a likely relegation. |
It’s all in the Trust article. The club have said they have it in hand.
We will know more by a week on Tuesday. | |
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| 'You're Not Fit To Wear The Shirt...' on 23:55 - Jan 21 with 5143 views | DorkingDale |
So sad that it's come to this - and angry that Southall & his dodgy mates will be laughing their socks off at our expense. |  | | |
| 'You're Not Fit To Wear The Shirt...' on 04:01 - Jan 22 with 5000 views | Albert_Whitehurst |
| 'You're Not Fit To Wear The Shirt...' on 21:27 - Jan 21 by 442Dale |
We stayed up in ‘87 because of players like Reid, Bramhall and Simmonds. Their heart was visibly greater than their talent - well, Lyndon’s was probably about the same! The team was very limited in terms of ability, it was behind this current lot on that score, but fans could see the desire and with that hope was never lost.
That’s why it’s so demoralising now, the hope is almost gone.
(Probably being too defeatist there, eh?) |
Those lads weren’t the most technically gifted but played like their livelihoods depended on it.
Present players lack ability and any kind of desire to fight, enough to make any Dale fan very angry. |  | | |
| 'You're Not Fit To Wear The Shirt...' on 08:39 - Jan 22 with 4799 views | joecooke |
| 'You're Not Fit To Wear The Shirt...' on 21:27 - Jan 21 by 442Dale |
We stayed up in ‘87 because of players like Reid, Bramhall and Simmonds. Their heart was visibly greater than their talent - well, Lyndon’s was probably about the same! The team was very limited in terms of ability, it was behind this current lot on that score, but fans could see the desire and with that hope was never lost.
That’s why it’s so demoralising now, the hope is almost gone.
(Probably being too defeatist there, eh?) |
Agree totally regarding the 87 team and Keith Welch helped a lot that season as well. |  |
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| 'You're Not Fit To Wear The Shirt...' on 10:44 - Jan 22 with 4535 views | James1980 |
Considering how toxic it could be I'm wondering if the fans forum might not go ahead hopefully that won't be the case though. | |
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| 'You're Not Fit To Wear The Shirt...' on 10:48 - Jan 22 with 4503 views | 442Dale |
| 'You're Not Fit To Wear The Shirt...' on 10:44 - Jan 22 by James1980 |
Considering how toxic it could be I'm wondering if the fans forum might not go ahead hopefully that won't be the case though. |
There’s no need for a forum to be toxic though. The club should understand the concerns of supporters and be prepared to admit mistakes, come up with possible solutions and communicate all this accordingly. | |
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| 'You're Not Fit To Wear The Shirt...' on 11:01 - Jan 22 with 4478 views | James1980 |
| 'You're Not Fit To Wear The Shirt...' on 10:48 - Jan 22 by 442Dale |
There’s no need for a forum to be toxic though. The club should understand the concerns of supporters and be prepared to admit mistakes, come up with possible solutions and communicate all this accordingly. |
But if we have signed no or very few additional players are cut adrift at the bottom of the table. More people who have offered their time and expertise, for free, have been ignored, it could be a powder keg and the forum could get very heated.
If any club official is reading this message board how about a statement regards to why the offers of help and expertise have been ignored. | |
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| 'You're Not Fit To Wear The Shirt...' on 11:18 - Jan 22 with 4423 views | BillyRudd |
I recently gave the opinion that we are "sleepwalking" in to the National League. Having taken on board the recent comments of JB it seems the situation is much worse than that.
If you are sleepwalking you can snap out of it. If for any number of reasons, (lack of funds etc) you cannot attract players in the number and quality required, then we are truly up the creek without the requisite means of propulsion.
At this stage of the game, by quality I don,t necessarily mean players of above average Lg2 ability. I,m referring to the qualities Shaun Reid has succinctly referred to. Qualities so very sadly lacking in many (not all) of these players.
It is obvious now, as intimated by JB that 22 days into the transfer window we are in serious lost and found territory as regards new blood. We may get lucky in regard to new players but just at this time and looking at the current league table, I sure as hell don,t feel it.
I know its in "Ripping Yarns" territory but just lately my mind has drifted into contemplating what type of player in our past I would like to see injected into this bunch. Shaun Reid had come to mind along with Cooksey in midfield. Joe Cooke and Joe Ashworth in defence. I could go on, its a long list. RS,s squad will also be long remembered inspite of our collective attempts not to. I really do hope that we have "get out clauses" in these players contracts in the event of our exit from the league or at least massive drops in salary, but as this car crash is unfolding, have we had that accumen.
I wonder if SG is still as confident in our survival this morning, as per his Chairmans statement. If so that is classic hope over experience alongside the dream of finding £5M for a training ground. Proper professional facilities are obviously highly desirable but it was,nt a great issue when we were knocking on the door of the Lg1 play offs.
Long term planning and foresight are the marks of any succesful enterprise but right here and now Rochdale Afc should have been shedding every non essential cost in the pursuit of acquiring players with the ability to keep us in the league, prior to the January window. It is a painful exercise that will have to be undertaken anyway if we slip into non-league status and its associated loss of revenue streams.
Which brings me to dalemarks excellent OP. It is an area way beyond my ken but the supposition that practically all the initiatives are zero cost really saddened me, for if true, why the hell are these types of action and offers of help not being embraced.
As others have indicated, I hope it,s not a collective we know best attitude. Regardless, I despair that dalemark has not even received acknowledgement for his time and effort.
I would,nt be surprised if some of his suggestions and ideas are subsequently half inched and implemented though. It was ever thus in life.
I know its a hell of a task at the moment but...
Keep the faith. | | | |
| 'You're Not Fit To Wear The Shirt...' on 11:46 - Jan 22 with 4351 views | kel |
Slightly off topic, but I don’t think it’s been mentioned about the abuse SG was getting on Twitter last night. We are all badly hurting but one tweet in particular was disgusting given the time and money the board have put into the club. They’ve undoubtedly made mistakes and the lack of uptake on the offers they’ve had is a poor do but some of our supporters need to think before dishing out such abuse. |  | | |
| 'You're Not Fit To Wear The Shirt...' on 11:58 - Jan 22 with 4315 views | D_Alien |
| 'You're Not Fit To Wear The Shirt...' on 11:46 - Jan 22 by kel |
Slightly off topic, but I don’t think it’s been mentioned about the abuse SG was getting on Twitter last night. We are all badly hurting but one tweet in particular was disgusting given the time and money the board have put into the club. They’ve undoubtedly made mistakes and the lack of uptake on the offers they’ve had is a poor do but some of our supporters need to think before dishing out such abuse. |
And can you imagine how it'd get during a protest, some of whom will undoubtedly be pissed up, and probably competing for who can get the worst abuse in?
No doubt though... they're just "expressing their opinions" [Post edited 22 Jan 2023 11:58]
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| 'You're Not Fit To Wear The Shirt...' on 12:15 - Jan 22 with 4237 views | 442Dale |
Fans have a real responsibility here. The board have done so much for the club and for that to be dismissed to throw abuse is unfair and self defeating. Everyone should appreciate the work they’ve put in.
That doesn’t mean they can’t be questioned. That’s why when people post here, or other social media, it has to be respectful and make some semblance of sense with the club being the ones to benefit.
There’s no point in ranting if it leads to negative impact. | |
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| 'You're Not Fit To Wear The Shirt...' on 13:04 - Jan 22 with 4096 views | TomRAFC |
We're all hurt and angry, and nothing simplifies those overwhelming emotions more than having someone to blame. In it's extremes, there is the temptation of catharsis through confrontation. The only issue is that it rarely achieves the desired outcome.
Signings happening towards the end of the window is not unusual, but we're crying out for them.
Resting some of a team that played on a Tuesday when you're playing on Saturday is not unusual, but we were hoping for a similar result.
Voting through an EGM where the chairman's letter explicitly stated the share release was not intended to facilitate a takeover, only for that to be proposed shortly after feels very misleading.
The board, Stockdale, the players, and EBJ have all stood by the club at times and all made some incredibly careless (and potentially costly) mistakes this year.
People asking what would you do? Well honestly, none of us have a bloody clue. We've all got our own equally valid opinions and expertise in life, which could undoubtedly help tinker with the club. Sadly they won't turn the massive ship in the way we hope.
Bottom of the league and with the surrounding teams having games in hand has me genuinely fearing for our league status for the first time.
Only one thing can save us for now, points.
Not when, but if we go down I'll be here next season. Sometimes the only thing that hurts more than watching Dale sink is not watching them at all. | |
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| 'You're Not Fit To Wear The Shirt...' on 17:19 - Jan 22 with 3781 views | dalemark |
A simple question - what is the SLA for a response from our commercial team? | | | |
| 'You're Not Fit To Wear The Shirt...' on 19:56 - Jan 23 with 3118 views | dalemark |
In the interests of fairness, I've received a pretty thorough and detailed response tonight from Tony.
I won't share the contents, but I will say in some areas there is a clear acceptance that things could be done differently. He has also taken me up on my offer of support.
Some bits are only in the control of the club, though, and I think they need to be brave in making some quick and easy changes - fingers crossed they take those steps too.
Finally, Tony proactively referenced a willingness to accept volunteer offers of feedback & support... fingers crossed that scheme is announced soon and people offee whatever time or expertise they can. | | | |
| 'You're Not Fit To Wear The Shirt...' on 17:30 - Jan 28 with 2591 views | dalemark |
In the interest of positivity:
- Our subs were sponsored today by The Baum. Player sponsors weren't shown still, but having a 'sub sponsor' is a step forward;
- For all three signings, the club have advertised sponsorship opportunities (they missed the first one but quickly fixed it) as soon as the player signed
I caught up with Murray from the Trust before kick off & hoping to get a face to face catch up sorted with him & Tony to look at ways of moving stuff forward.
There is still LOTS of room for improvement, but its right to call out progress as much as it is to call out frustrations. | | | |
| 'You're Not Fit To Wear The Shirt...' (n/t) on 18:19 - Jan 28 with 2370 views | HullDale |
| 'You're Not Fit To Wear The Shirt...' on 17:30 - Jan 28 by dalemark |
In the interest of positivity:
- Our subs were sponsored today by The Baum. Player sponsors weren't shown still, but having a 'sub sponsor' is a step forward;
- For all three signings, the club have advertised sponsorship opportunities (they missed the first one but quickly fixed it) as soon as the player signed
I caught up with Murray from the Trust before kick off & hoping to get a face to face catch up sorted with him & Tony to look at ways of moving stuff forward.
There is still LOTS of room for improvement, but its right to call out progress as much as it is to call out frustrations. |
It has to be said - service in both Dale Bar & Studds was good again today too.
They had real issues with card machines / connectivity in Studds at half time, out of staff control, but handled it as well as they could. [Post edited 28 Jan 2023 18:21]
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| 'You're Not Fit To Wear The Shirt...' on 18:24 - Jan 28 with 2351 views | dalemark |
| 'You're Not Fit To Wear The Shirt...' on 17:30 - Jan 28 by dalemark |
In the interest of positivity:
- Our subs were sponsored today by The Baum. Player sponsors weren't shown still, but having a 'sub sponsor' is a step forward;
- For all three signings, the club have advertised sponsorship opportunities (they missed the first one but quickly fixed it) as soon as the player signed
I caught up with Murray from the Trust before kick off & hoping to get a face to face catch up sorted with him & Tony to look at ways of moving stuff forward.
There is still LOTS of room for improvement, but its right to call out progress as much as it is to call out frustrations. |
...what the lord giveth, the lord hath taken away...
there is a lot of credible noise floating around this evening that Smith Metals have had an awful experience, and the treatment from club employees has been so bad that they are considering backing away from their sponsorship of Dale.
an open question, and one which I think we should be comfortable asking at the forum, - are current club employees as concerned about the commercial performance of RAFC, alongside the reputation of the club as a business partner, in the town as they should be? what are the financial or performance related penalties for club employees in the event of poor commercial or reputational performance?
its a small town with an even smaller potential sponsorship / financial backing audience... word spreads. [Post edited 28 Jan 2023 18:26]
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| 'You're Not Fit To Wear The Shirt...' on 18:59 - Jan 28 with 2211 views | D_Alien |
| 'You're Not Fit To Wear The Shirt...' on 18:24 - Jan 28 by dalemark |
...what the lord giveth, the lord hath taken away...
there is a lot of credible noise floating around this evening that Smith Metals have had an awful experience, and the treatment from club employees has been so bad that they are considering backing away from their sponsorship of Dale.
an open question, and one which I think we should be comfortable asking at the forum, - are current club employees as concerned about the commercial performance of RAFC, alongside the reputation of the club as a business partner, in the town as they should be? what are the financial or performance related penalties for club employees in the event of poor commercial or reputational performance?
its a small town with an even smaller potential sponsorship / financial backing audience... word spreads. [Post edited 28 Jan 2023 18:26]
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It surely begs the question though, of why it'd need to be asked
Which member of our BoD oversees the performance of the Commercial Dept?
Accountability comes with position | |
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| 'You're Not Fit To Wear The Shirt...' on 19:34 - Jan 28 with 2095 views | James1980 |
| 'You're Not Fit To Wear The Shirt...' on 18:24 - Jan 28 by dalemark |
...what the lord giveth, the lord hath taken away...
there is a lot of credible noise floating around this evening that Smith Metals have had an awful experience, and the treatment from club employees has been so bad that they are considering backing away from their sponsorship of Dale.
an open question, and one which I think we should be comfortable asking at the forum, - are current club employees as concerned about the commercial performance of RAFC, alongside the reputation of the club as a business partner, in the town as they should be? what are the financial or performance related penalties for club employees in the event of poor commercial or reputational performance?
its a small town with an even smaller potential sponsorship / financial backing audience... word spreads. [Post edited 28 Jan 2023 18:26]
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Any specifics? Have the club over promised and under delivered? Is it the case of staff needing some extra customer service training. Are the sponsor over expecting? | |
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| 'You're Not Fit To Wear The Shirt...' on 19:39 - Jan 28 with 2045 views | dalemark |
| 'You're Not Fit To Wear The Shirt...' on 19:34 - Jan 28 by James1980 |
Any specifics? Have the club over promised and under delivered? Is it the case of staff needing some extra customer service training. Are the sponsor over expecting? |
Echoes of 'I don't know who you are, sorry'... which is worrying considering their name is literally on a stand. | | | |
| 'You're Not Fit To Wear The Shirt...' on 19:43 - Jan 28 with 2005 views | James1980 |
| 'You're Not Fit To Wear The Shirt...' on 19:39 - Jan 28 by dalemark |
Echoes of 'I don't know who you are, sorry'... which is worrying considering their name is literally on a stand. |
Jeez that's not good. Although if I strolled up to the main entrance and said im with Castleton wood in my best Lancashire accent you would expect staff to challenge me. | |
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| 'You're Not Fit To Wear The Shirt...' on 20:26 - Jan 28 with 1830 views | bluevein64 |
| 'You're Not Fit To Wear The Shirt...' on 18:24 - Jan 28 by dalemark |
...what the lord giveth, the lord hath taken away...
there is a lot of credible noise floating around this evening that Smith Metals have had an awful experience, and the treatment from club employees has been so bad that they are considering backing away from their sponsorship of Dale.
an open question, and one which I think we should be comfortable asking at the forum, - are current club employees as concerned about the commercial performance of RAFC, alongside the reputation of the club as a business partner, in the town as they should be? what are the financial or performance related penalties for club employees in the event of poor commercial or reputational performance?
its a small town with an even smaller potential sponsorship / financial backing audience... word spreads. [Post edited 28 Jan 2023 18:26]
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If thats the case and Club employees have treated Club sponsors badly then that's a cause for concern particularly in view of the club's current financial situation, this needs to be investigated as a matter of urgency and the employee/s dealt with accordingly - no company in their right mind is going to plough sponsorship money into the Club ( any Club for that matter) and accept being treated badly for the privilege. |  | | |
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