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Green Bay Packers - Fan Ownership Model 00:51 - Feb 25 with 4405 viewsNookiejack

Apparently the only NFL team that is owned by its fans. Non-Profit organisation owned by 300,000 fans. Apparently this ownership model peeves off rest of NFL.

Fans see their stake in the Packers as a public good and no dividends are paid.

Could Trust build some alliances with them - especially if PL expands more into the States? I don't know how much NFL clubs see 'soccer' as a threat. The timing of the NFL season and US soccer season seem to be different.

Any views from our US fans?
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Green Bay Packers - Fan Ownership Model on 21:34 - Feb 25 with 1485 viewsNookiejack

Green Bay Packers - Fan Ownership Model on 21:22 - Feb 25 by jack247

The story sells itself. To a neutral, it's not about the Swans, or even football necessarily, it's about a rags to riches tale of local fans and businessmen stepping up to the plate and saving something irrelevant to most people, but meant everything to them. If there is a sequel where some of them try to sell to venture capitalists, we could possibly leave that bit out!

Seriously though, that kind of story, being sold to one of the biggest and richest populations in the world, where football is one of the fastest growing sports and most people have no real allegiance to any team. Seems like a perfect opportunity. I would think this has already been looked into by the club and/or the production company though.


Seems an incredibly good opportunity - but would then have to be very careful about selling out to venture capitalists and similar persons.
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Green Bay Packers - Fan Ownership Model on 21:42 - Feb 25 with 1483 viewsjack247

Green Bay Packers - Fan Ownership Model on 21:34 - Feb 25 by Nookiejack

Seems an incredibly good opportunity - but would then have to be very careful about selling out to venture capitalists and similar persons.


Think it may be a bit late for that 😕. The expected investment may not be happening now, but I would expect further offers now some of our shareholders have made it clear they are willing to sell.
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Green Bay Packers - Fan Ownership Model on 21:44 - Feb 25 with 1479 viewsairedale

Green Bay Packers - Fan Ownership Model on 21:42 - Feb 25 by jack247

Think it may be a bit late for that 😕. The expected investment may not be happening now, but I would expect further offers now some of our shareholders have made it clear they are willing to sell.


Good point.
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Green Bay Packers - Fan Ownership Model on 21:50 - Feb 25 with 1475 viewsNookiejack

Here's a thought expand into the US - hopefully loads of fans come on board - then undertake same stock listing as Green Bay Packers.

Funds raised buys out non Trust Shareholders and we are left with totally owned fan based model - like the Packers.

What a dream!!!
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Green Bay Packers - Fan Ownership Model on 21:55 - Feb 25 with 1470 viewsSC_Swan

Green Bay Packers - Fan Ownership Model on 19:19 - Feb 25 by Nookiejack

A question for 'Stateswan' and 'Tummer from Texas'

Why did you start supporting the Swans?

1. Ex-pat?
2. Welsh connection?
3. Started watching Swans on TV and liked passing style etc!
4. Under-dog PL team (i.e. Small Club punching above it's weight)? Compared to the Man U, Chelsea, Liverpool 'glory boy' teams?

Just thinking if we are targeting US - which type of fans should we be targeting - to make us different from the 'Glory Boy' teams?


I'm another American that picked the Swans because I didn't want to be a glory hunter. To tell the truth, it's pretty much geographical luck that I chose them. I grew up near a small town in South Carolina called Swansea and picked SC AFC because of that. The passing style and rags to riches story have just been a bonus!

On a side note, why is it that JTAK and the BBC's Swansea City - The Fall and Rise don't really talk about Kenny Jackett and Paulo Sousa? Maybe I don't know the full story, but Jackett did get the Swans promoted and I thought that Sousa was a good fit between Martinez and Rodgers as he strengthened the defense (which was needed). It just seems to me that they should get more mention in the story.
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Green Bay Packers - Fan Ownership Model on 21:56 - Feb 25 with 1469 viewsNookiejack

Green Bay Packers - Fan Ownership Model on 21:50 - Feb 25 by Nookiejack

Here's a thought expand into the US - hopefully loads of fans come on board - then undertake same stock listing as Green Bay Packers.

Funds raised buys out non Trust Shareholders and we are left with totally owned fan based model - like the Packers.

What a dream!!!


Our non-Trust shareholders could sell it on the basis - that they want all our supporters across the world - to have their own ownership of the club (which they actually would) - just in a small way.
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Green Bay Packers - Fan Ownership Model on 22:04 - Feb 25 with 1454 viewsNookiejack

Green Bay Packers - Fan Ownership Model on 21:55 - Feb 25 by SC_Swan

I'm another American that picked the Swans because I didn't want to be a glory hunter. To tell the truth, it's pretty much geographical luck that I chose them. I grew up near a small town in South Carolina called Swansea and picked SC AFC because of that. The passing style and rags to riches story have just been a bonus!

On a side note, why is it that JTAK and the BBC's Swansea City - The Fall and Rise don't really talk about Kenny Jackett and Paulo Sousa? Maybe I don't know the full story, but Jackett did get the Swans promoted and I thought that Sousa was a good fit between Martinez and Rodgers as he strengthened the defense (which was needed). It just seems to me that they should get more mention in the story.


Cheers SC_Swan didn't realise there was a town in South Carolina called Swansea - that's great stuff.

Possibly JTAK focusses on Martinez for the reason that the passing style that he introduced makes us different.

You see on so many threads - posts that compliment Sousa on the defensive stability he gave us - so really contributed to our success - although not so attractive going forward.

I suppose difficult to compliment all managers in what was it 90 minutes. So you only focus on the ones that make us stand out - maybe?
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Green Bay Packers - Fan Ownership Model on 22:06 - Feb 25 with 1450 viewslatchford

Green Bay Packers - Fan Ownership Model on 21:55 - Feb 25 by SC_Swan

I'm another American that picked the Swans because I didn't want to be a glory hunter. To tell the truth, it's pretty much geographical luck that I chose them. I grew up near a small town in South Carolina called Swansea and picked SC AFC because of that. The passing style and rags to riches story have just been a bonus!

On a side note, why is it that JTAK and the BBC's Swansea City - The Fall and Rise don't really talk about Kenny Jackett and Paulo Sousa? Maybe I don't know the full story, but Jackett did get the Swans promoted and I thought that Sousa was a good fit between Martinez and Rodgers as he strengthened the defense (which was needed). It just seems to me that they should get more mention in the story.


I passed Swansea SC few weeks ago on way from Savannah to Charlotte. If I'd have known id have stopped to see you!!
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Green Bay Packers - Fan Ownership Model on 22:11 - Feb 25 with 1445 viewsjack247

Green Bay Packers - Fan Ownership Model on 21:55 - Feb 25 by SC_Swan

I'm another American that picked the Swans because I didn't want to be a glory hunter. To tell the truth, it's pretty much geographical luck that I chose them. I grew up near a small town in South Carolina called Swansea and picked SC AFC because of that. The passing style and rags to riches story have just been a bonus!

On a side note, why is it that JTAK and the BBC's Swansea City - The Fall and Rise don't really talk about Kenny Jackett and Paulo Sousa? Maybe I don't know the full story, but Jackett did get the Swans promoted and I thought that Sousa was a good fit between Martinez and Rodgers as he strengthened the defense (which was needed). It just seems to me that they should get more mention in the story.


I don't know to be honest, however making a guess:

Jackett did get us promoted, Sousa did tighten us up defensively, but neither really did anything spectacular. Listing the last 6 managers (excluding GM) by highlights

Flynn - kept us in the league (the fact that we had had such a bad season we were almost relegated to the conference is understandably overlooked/forgotten by most people). Signed Trundle/Robinson which sparked a wave of interest from new fans in the city.

Jackett - got us promoted from League Two to League One.

Martinez - started off the 'Swanselona' style. Got into the Championship at a canter, blowing teams away with football they just couldn't compete with.

Sousa - tightened up our defence massively (although as Everton are now finding out, defence was never RMs fortè).

Rodgers - got us into the Premiership.

Laudrup - won our first ever major trophy and got us into Europe for the first time excluding Welsh Cups.

Out of the 6, they are the 2 least impressive boasts. Having said that, they may just have not wanted to be involved in the film.
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Green Bay Packers - Fan Ownership Model on 02:30 - Feb 26 with 1418 viewsstAteSwan

Green Bay Packers - Fan Ownership Model on 19:19 - Feb 25 by Nookiejack

A question for 'Stateswan' and 'Tummer from Texas'

Why did you start supporting the Swans?

1. Ex-pat?
2. Welsh connection?
3. Started watching Swans on TV and liked passing style etc!
4. Under-dog PL team (i.e. Small Club punching above it's weight)? Compared to the Man U, Chelsea, Liverpool 'glory boy' teams?

Just thinking if we are targeting US - which type of fans should we be targeting - to make us different from the 'Glory Boy' teams?


Three and Four. Style won me over more so. (First Match I watched was the 3-2 home win over Arsenal a few years back) However, I might not have been watching that match had I not been looking for the underdog.

I don't know if there is a specific fan you target, but I will tell you that just about every American loves an underdog story. I think ultimately though, making appearences in the states, and being open to the American fan base will win you just as many supporters. Most of the Man Utd's etc jet into town with half a roster, look like they are well above the hundreds of thousands who show up to watch them, and jet out of town. Generally speaking, a club that is more open, more available to its fans is the one that will win a lot of support.
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Green Bay Packers - Fan Ownership Model on 02:48 - Feb 26 with 1414 viewsstAteSwan

Green Bay Packers - Fan Ownership Model on 20:11 - Feb 25 by Nookiejack

Yes it really is. I for one didn't appreciate the potential power of it.


To be truthful, I don't think some of you understand the difference in how Swansea is viewed over here.

Keep in mind that Swansea has been in the PL for 4 years. The 4 exact years that American Television coverage of the league has nearly tripled. We've gone for three matches a week on TV to at least 6 every week on television, and all 10 matches are available online free of charge. I've watched every match this season other than the League Cup tie with Rotterham.

That means to the average American, all they've ever known is Swansea as a PL club, that means a lot of your history is unknown unless someone goes and looks for it. The Cardiff hatred is the best example. I laugh when I see Cardiff fans over here running their mouths because over here,n the perspective is that Swansea is the Big Club in Wales, and Cardiff are that other club. (Throw in that Vincent Tan is seen as a bit of a joke over here, that helps) In our minds, Cardiff has never been above Swansea, because it happened in a time period when there was little exposure over here.

If Swansea could take Jack to a King, or the other Documentaries produced about the club, and pitch the idea to an ESPN for a 30 for 30 (Liverpool gained significant exposure from the Hillsborough piece) or to NBC Sports (They just ran a documentary on Southampton) I think the potential to gain new fans is significant.

Ultimately, keeping fans is going to mean more summer tours over here. More Chicago type camps, and more and more exposure to the average American Soccer fan.
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Green Bay Packers - Fan Ownership Model on 04:08 - Feb 26 with 1405 viewsLAKiM

America began as an underdog, which basically explains our deep love for the concept and the whole "David vs Goliath" scenario.

And 3 + 4 for me as well, between the style that set us apart and the fact that we are the little club that can go toe to toe with the big boys and win made it hard not to love the club. I think the best way to grow out fan base here in the States is simply to preseason tour over here every year (strategically picking new areas of the country to try to "spread the influence" so to speak) and to continue to perform domestically (doing the double over ManU and other such big results coupled with finishing highly up the table). With NBC's TV deal the exposure to the EPL is only increasing amd the best way to win over new fans is to impress them and make them take notice of us.
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Green Bay Packers - Fan Ownership Model on 06:03 - Feb 26 with 1390 viewsjack247

Green Bay Packers - Fan Ownership Model on 04:08 - Feb 26 by LAKiM

America began as an underdog, which basically explains our deep love for the concept and the whole "David vs Goliath" scenario.

And 3 + 4 for me as well, between the style that set us apart and the fact that we are the little club that can go toe to toe with the big boys and win made it hard not to love the club. I think the best way to grow out fan base here in the States is simply to preseason tour over here every year (strategically picking new areas of the country to try to "spread the influence" so to speak) and to continue to perform domestically (doing the double over ManU and other such big results coupled with finishing highly up the table). With NBC's TV deal the exposure to the EPL is only increasing amd the best way to win over new fans is to impress them and make them take notice of us.


There we go then.

Perfect underdog story, for a mainly untapped market that is just getting into football (as a whole) with no obvious team to support. Sounds so simple.
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Green Bay Packers - Fan Ownership Model on 06:08 - Feb 26 with 1389 viewsjack247

Green Bay Packers - Fan Ownership Model on 02:48 - Feb 26 by stAteSwan

To be truthful, I don't think some of you understand the difference in how Swansea is viewed over here.

Keep in mind that Swansea has been in the PL for 4 years. The 4 exact years that American Television coverage of the league has nearly tripled. We've gone for three matches a week on TV to at least 6 every week on television, and all 10 matches are available online free of charge. I've watched every match this season other than the League Cup tie with Rotterham.

That means to the average American, all they've ever known is Swansea as a PL club, that means a lot of your history is unknown unless someone goes and looks for it. The Cardiff hatred is the best example. I laugh when I see Cardiff fans over here running their mouths because over here,n the perspective is that Swansea is the Big Club in Wales, and Cardiff are that other club. (Throw in that Vincent Tan is seen as a bit of a joke over here, that helps) In our minds, Cardiff has never been above Swansea, because it happened in a time period when there was little exposure over here.

If Swansea could take Jack to a King, or the other Documentaries produced about the club, and pitch the idea to an ESPN for a 30 for 30 (Liverpool gained significant exposure from the Hillsborough piece) or to NBC Sports (They just ran a documentary on Southampton) I think the potential to gain new fans is significant.

Ultimately, keeping fans is going to mean more summer tours over here. More Chicago type camps, and more and more exposure to the average American Soccer fan.


To be fair, Swansea are thought of as the bigger club everywhere outside Cardiff.

Throughout our history, we have been similar sized lower league clubs. To argue they were bigger would be accurate, but it would be like arguing over who the biggest tadpole was. Both were pretty much irrelevant outside South Wales. We have left those days behind us, they had a chance, blew it and are already most of the way back to obscurity.
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Green Bay Packers - Fan Ownership Model on 11:56 - Feb 26 with 1370 viewsNookiejack

Green Bay Packers - Fan Ownership Model on 02:48 - Feb 26 by stAteSwan

To be truthful, I don't think some of you understand the difference in how Swansea is viewed over here.

Keep in mind that Swansea has been in the PL for 4 years. The 4 exact years that American Television coverage of the league has nearly tripled. We've gone for three matches a week on TV to at least 6 every week on television, and all 10 matches are available online free of charge. I've watched every match this season other than the League Cup tie with Rotterham.

That means to the average American, all they've ever known is Swansea as a PL club, that means a lot of your history is unknown unless someone goes and looks for it. The Cardiff hatred is the best example. I laugh when I see Cardiff fans over here running their mouths because over here,n the perspective is that Swansea is the Big Club in Wales, and Cardiff are that other club. (Throw in that Vincent Tan is seen as a bit of a joke over here, that helps) In our minds, Cardiff has never been above Swansea, because it happened in a time period when there was little exposure over here.

If Swansea could take Jack to a King, or the other Documentaries produced about the club, and pitch the idea to an ESPN for a 30 for 30 (Liverpool gained significant exposure from the Hillsborough piece) or to NBC Sports (They just ran a documentary on Southampton) I think the potential to gain new fans is significant.

Ultimately, keeping fans is going to mean more summer tours over here. More Chicago type camps, and more and more exposure to the average American Soccer fan.


Terrific feedback Stateswan
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Green Bay Packers - Fan Ownership Model on 12:01 - Feb 26 with 1302 viewsNookiejack

Green Bay Packers - Fan Ownership Model on 04:08 - Feb 26 by LAKiM

America began as an underdog, which basically explains our deep love for the concept and the whole "David vs Goliath" scenario.

And 3 + 4 for me as well, between the style that set us apart and the fact that we are the little club that can go toe to toe with the big boys and win made it hard not to love the club. I think the best way to grow out fan base here in the States is simply to preseason tour over here every year (strategically picking new areas of the country to try to "spread the influence" so to speak) and to continue to perform domestically (doing the double over ManU and other such big results coupled with finishing highly up the table). With NBC's TV deal the exposure to the EPL is only increasing amd the best way to win over new fans is to impress them and make them take notice of us.


A great number of pointers from you as well LAKiM
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Green Bay Packers - Fan Ownership Model on 12:56 - Feb 26 with 1287 viewsNookiejack

My own thoughts about this thread is the Board really seem to have hit the nail on the head commissioning JTAK. (Setting aside whether all the people involved who saved the club at the time - received their share of the credit and whether the £1m might have been better spent developing the academy - as some have suggested)

What is also fascinating (not covered in the thread above) about Green Bay is that it's population is only c. 105,000 yet they are owned by 300,000 fans.

There seems to be a segment of the market there - that loves fan based ownership - same as we do.

Green Bay, a small city in Wisconsin, also seem to have been the underdog - taking on the big boys and I understand have actually won 4 Superbowls.

A combination of 'underdog' and 'fan based ownership' seems quite a powerful message to get across to me.

Could we become 'Swansea City the EPL Green Bay Packers of the States' tapping into this segment - or something of the like.
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Green Bay Packers - Fan Ownership Model on 15:08 - Feb 26 with 1266 viewsstAteSwan

Green Bay Packers - Fan Ownership Model on 12:56 - Feb 26 by Nookiejack

My own thoughts about this thread is the Board really seem to have hit the nail on the head commissioning JTAK. (Setting aside whether all the people involved who saved the club at the time - received their share of the credit and whether the £1m might have been better spent developing the academy - as some have suggested)

What is also fascinating (not covered in the thread above) about Green Bay is that it's population is only c. 105,000 yet they are owned by 300,000 fans.

There seems to be a segment of the market there - that loves fan based ownership - same as we do.

Green Bay, a small city in Wisconsin, also seem to have been the underdog - taking on the big boys and I understand have actually won 4 Superbowls.

A combination of 'underdog' and 'fan based ownership' seems quite a powerful message to get across to me.

Could we become 'Swansea City the EPL Green Bay Packers of the States' tapping into this segment - or something of the like.


NFL salary cap rules make it far easier for Green Bay to compete. It prevents one team from becoming dominant, like what you see in the BPL, where one of the Big 4 pretty much wins it every season.
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Green Bay Packers - Fan Ownership Model on 15:30 - Feb 26 with 1257 viewsNookiejack

Green Bay Packers - Fan Ownership Model on 15:08 - Feb 26 by stAteSwan

NFL salary cap rules make it far easier for Green Bay to compete. It prevents one team from becoming dominant, like what you see in the BPL, where one of the Big 4 pretty much wins it every season.


Yes understood - long live hope for the Swans though!!!
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Green Bay Packers - Fan Ownership Model on 05:33 - Feb 28 with 1211 viewsJoeSoccerFan

Green Bay Packers - Fan Ownership Model on 19:19 - Feb 25 by Nookiejack

A question for 'Stateswan' and 'Tummer from Texas'

Why did you start supporting the Swans?

1. Ex-pat?
2. Welsh connection?
3. Started watching Swans on TV and liked passing style etc!
4. Under-dog PL team (i.e. Small Club punching above it's weight)? Compared to the Man U, Chelsea, Liverpool 'glory boy' teams?

Just thinking if we are targeting US - which type of fans should we be targeting - to make us different from the 'Glory Boy' teams?


I'm a yank, so if you don't mind my input.
1. No
2. No
3. Yes. I'll never forget the first game that I saw the Swans play against Arsenal and just ate them up.
4. Yes. Years ago, I used to enjoy watching Arsenal (Overmars and Bergkamp), but as a US fan, when Arsenal brought up Vela (Mexican), I couldn't root for Arsenal after so much "heated internal confrontational rivalry".

For many non-televised matches, I drive 45 minutes to hang with a ex-pat Jack and some of his other Welsh friends to watch the Swans.

The assumption that PL just started catching on here is incorrect. For years, prior to NBC SN showing the matches, Fox had them, I remember going to bars 15 years ago to catch matches...
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Green Bay Packers - Fan Ownership Model on 08:09 - Feb 28 with 1201 viewsNookiejack

Green Bay Packers - Fan Ownership Model on 05:33 - Feb 28 by JoeSoccerFan

I'm a yank, so if you don't mind my input.
1. No
2. No
3. Yes. I'll never forget the first game that I saw the Swans play against Arsenal and just ate them up.
4. Yes. Years ago, I used to enjoy watching Arsenal (Overmars and Bergkamp), but as a US fan, when Arsenal brought up Vela (Mexican), I couldn't root for Arsenal after so much "heated internal confrontational rivalry".

For many non-televised matches, I drive 45 minutes to hang with a ex-pat Jack and some of his other Welsh friends to watch the Swans.

The assumption that PL just started catching on here is incorrect. For years, prior to NBC SN showing the matches, Fox had them, I remember going to bars 15 years ago to catch matches...


Hi JoeSoccerFan

With regards to Arsenal win was that the 3-2 win or 0-2 away win when Michu scored a brace?

Fingers crossed for win at Burnley today. I think they are going to stay up so will be tough.
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Green Bay Packers - Fan Ownership Model on 14:38 - Feb 28 with 1185 viewsDavillin

I found this thread fascinating! I thought I was the only one who started following the Swans because they were the underdog and ever battling against the tide! [The Yank who said that Americans love the underdog is correct.]

For me, even after 20 years a supporter, The Vetch was a great attraction as a major symbol of the Swans fighting against the rich boys. Watching the Swans from the North Bank is one of my highest highlights.

Finally, I couldn't stand the "entitlement mentality" of the rich boys even then, and appreciated that the Swans had to fight for everything they got.

I felt exactly the same until very recently when the "investment" came up for the first time, as it will be back and back again until it is resolved.

I don't care. I'm old. I don't have to.
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