As was predicted on this website several weeks ago, it is looking like Saints will be ending their deal with Adidas at the end of the season and changing kit suppliers.

New kit manufacturer as foretold by the Ugly will be American kit manufacturer Under Armour according to the Daily Echo.

Some Saints fans will be disappointed in that Adidas are an iconic brand, the three stripes have enhanced the range of training kit and polo tops etc and made them something stylish to wear rather than just a top with a badge on.

But now that deal has come to an end and Saints have reportably signed up with Under Armour who have a big reputation in the United States as well as a growing reputation in this country although their profile in English football has been limited with just Tottenham Hotspur currently wearing their kit in the Premier League in a deal they have had since 2011.

That deal was touted as being worth £50 million and whilst Saints are unlikely to command the same big fee's as Spurs would, it will certainly be a massive improvement on the deals signed in the past 5-6 years.

It will be a significant move for Saints, not only for the increased finance but for the fact that it will up their profile in the USA and around the World, Under Armour are planning to significantly increase their share of the football kit market not only in the UK but globally and Saints will be seen by the company as a flagship partnership.

Saints are increasing their profile in our former colony and have already announced initiatives there involving coaching, this deal will add to that further and it would not be a surprise if Saints like other English club spend part of pre season in America including some friendly games.

Under Armour was started as recently as 1996 and has grown rapidly especially in the last decade and is now said to be the second biggest brand in the States after Nike

Photo: Action Images

schatfield added 11:28 - Jan 30 Good news and a good kit company
1

ThereIn76 added 15:06 - Jan 30 The last US kit maker we had was Pony and who can forget the abomination that they foisted on the players for their first two seasons. That ridiculous sash on Spuds' kit makes me nervous about what they might have in mind for us. Always felt we were short changed by adidas - even now our away kit is West Ham's from last season only green instead of light blue. I'd like to see a re-appearance of the candy stripes for their 40th anniversary.

0

SaintDownUnder added 20:27 - Jan 30 Good news, we need to up the commercial side of our game to enable greater capacity for wages. I'm assuming this is another Ralph Kruegar initiative?
2

warrens76 added 14:23 - Jan 31 Under armour is a class brand..it genuinely travels well and you do not look like some muggy plastic fan..their casual gear is great and with our logo will allow many to show support non match day without looking like a chav.
1

Blogs 31 bloggers

Swindon Town Polls