Exclusive : Chaos in the Swans boardroom and chaos on the pitch : Sponsors leaving and so much more Sunday, 16th Feb 2025 09:33 by Keith Haynes We can only review one thing from yesterday’s game at Stoke City. To have to spend the focus it takes to put together and edit a report, ensure the licensing and stats are correct, takes time. So this morning we thought we would take the option that it seems Swansea City take while the club drops towards League One. The players can’t be bothered, the manager has killed them with ridiculous and repetitive training which we have already reported on here months ago. A captain in Matt Grimes who just upped sticks and left after complaining to the Chairman of those training issues and much more. A new football director in Richard Montague who Luke Williams stated wasn’t much to do with him when football experts linked to Notts County tell us differently. Now it’s clearly obvious that Williams future was dependent on Montague getting the job. Montague being at Swansea now will make no difference whatsoever to Williams mundane football strategy, it will be allowed to continue. To change tactics isn’t Montague’s role. The trail of mismanagement of transfers throughout January that brought embarrassment to our club is another issue. The failure of the head coach to motivate and prepare a team properly for a derby game. A game where we saw captain, Matt Grimes visibly saying ‘we are shit’ to himself in that very game. The catalogue of changing excuses by Luke Williams when he openly touted himself in the press. Laughingly having a genuinely mistaken belief he could actually be employed by West Brom. That was treating Swans fans like mugs, a brazen attempt to rely upon Swansea City supporters to believe him and use their loyalty against them because they love the club. Not one Jack should have to put up with Luke Williams as head coach any more, there has to be action. Many have taken to not attending games until the head coach leaves. And that is evident in attendances, thousands are missing, even people who have season tickets. The head coach is costing the club thousands and thousands in financial income. ⚽️ A main sponsor left the club a few months ago losing more income, and one more recently giving up their hospitality box. Chairman, Andrew Coleman has now taken over that hospitality box and has turned it into his own private office. He is tucked away in the ground far from the pressure to do the right thing with Williams. As much as Coleman wants everything to fall into place it isn’t. The boardroom is now like a crèche with kids all over it. The visiting club seated separately. This is a professional arena where once agents, influencers in football, visiting boards were all inclusive in the boardroom. Incentivised by a welcoming and friendly atmosphere to do business and increase relationships. Now as a result of actions last season (anyone in doubt ask Steve Borley, Cardiff director) when Coleman openly ran around the boardroom and concourse celebrating a Swansea goal waving his jacket over his head taunting visiting directors and guests. Yes, that happened. A display of passion - yes, but not the way a head of any football club should behave. The boardroom is a place where business people make acquaintances, where they get to know each other so in time every person who visits Swansea City FC should be known and able to do business with at any level. In the case of Cardiff City, they left the boardroom and spent their time waiting in their cars for the game to conclude. ![]() You have to save our club Mr Chairman. There is simply no more alternative for you. We realise what he wants, we all do, but it seems to be more of a case of not knowing how to get it in this environment. The collapse now equally down to him as it is the head coach. We agree with football writer and Swans fan Stuart James right now. He needs to put the happy face to one side, act professionally and stop the slide today. We’ve never been slow in going forwards but today with another game lost to to inadequate tactics, players who don’t seem up to Championship football bar a few and complete disillusionment off the pitch there can be no more stalling. ![]() Stuart is no different to any of us, he is a proud Swansea fan. But Mr Nice Guy has to stop, Coleman needs to enable himself to concentrate on things he knows about. The issue is he has literally nobody at the club in his employ who can add anything else to the mix. Clearly outing a number of people at the end of the transfer window (Luke Williams, he loves blaming people) but there is some truth in the fact the Swans are lacking expertise in crucial areas. Paying peanuts doesn’t help either. But it’s all very convenient to Luke Williams. Post match he blamed the players again for giving away free kicks and a lack of quality and leadership. Well, what is he actually doing there ? He is in fact exposing his own coaching methods as poor because it is he who puts a team out with a strategy to win a game. He doesn’t think these things through but that’s an age old excuse. The blame will always lay with Williams after all it is him who guides and mentors this sode. We can see the last eight games below, of it were nine it would look a even more concerning ![]() This club is now in crisis, the worst we have seen since the idiots were booted out of the club at the start of this century. I know, I was there. I spent three years fighting the detritus our club had become, as did many others. From the very first meetings in Bristol to Phil Sumbler leading the call with the new trust in Swansea (neither of us lived in Wales at the time) everything fell to the supporters and eventually to those fans walking straight into the boardroom. This club is now in an exact position as then. No longer does football allow such bizarre moments as that due to the finances involved, plus this Swansea support reacts in different ways today. The first option is not to attend games, that’s a tick. But there’s no desire to lead a proper fans reaction, social media seems full of people relying on others to do their bidding for them. And the majority of those have as much experience in real life as can be expected due to their protected tweets and inability to take in a response after they start their insults. The supporters cannot rely on a few thousand people walking from A to B shouting this and that and then doing nothing. The new school need to get organised but that seems a very long shot. The spirit of 2002 requires people who aren’t afraid to let everyone know who they are and be brave enough to stand up and be counted. Very few other clubs have this inane state of responsibility. This website can only do so much, the rest relies on initiative and creativity. Which we doubt at this time is available. We would throw ourselves behind anyone who has the credentials to stand up. Exposure via this website alone would grab you fifty thousand views in one day we assure you. But as long as the big ideas are hidden, the people who moan are not known and the guts to be the next 2002 isn’t there there’s little hope. That’s not a slight at anyone in particular because those who want change are not known and neither are their intentions. It’s just the way it is in football fandom today. This club needs help off the pitch and there’s thousands of Swansea supporters who would support it. It’s just now a case of those within the city to get positive with their actions. And it starts today by sacking Luke Williams, the finances are there as the club had spare cash from an inactive transfer window. The new investors are not at all happy but seem reliant on Coleman to dig us out of this mess. All on his own and without professions football guidance. That’s amateurish and foolish because it isn’t working but what would help is a P45 today to those who have got the club into this mess. ![]() ![]() Photograph Open Source Please report offensive, libellous or inappropriate posts by using the links provided.
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