People will be asking about any new investors at the Swans from today onwards. There will be investment and one of those could well be self confessed ‘Swansea City nut’ and one of the most talked about and successful businessmen in the United States.

The name Tyler Morse won’t be on the tip of everyone’s tongue, but some will know of him, we first covered him with an interest in Swansea City back last December. However, that was merely from a fans point of view. All of his family are signed up fans of the Swans. The connection to Tyler and the Swans begins and ends there.

At that time.

However, if you choose to do so there are some interesting links around Tyler Morse and his long time business partner and friend Barry Sternlicht. Barry is a multi billionaire, with Tyler’s fortunes in capital and property ownership he too is definitely over the billion dollar mark. Tyler’s life has been one big story of first making do, working upwards and improving year on year his aspirations in the entrepreneurial world. He owns enough property to count himself as the third, nearing the second biggest hotel empire in the USA. Now, if you are thinking this is the messiah arriving with pot fulls of money, then you are very much mistaken. This is still a business which is being run by American businessmen. They’ve seen how buying cheap can come to fruition and we don’t expect that to change that much for now.

He also bought the BT Tower in London for three hundred million pounds this year. And yes, he plans for it to be a hotel. He started off as a thirteen year old working in a bank, his parents approving papers for him to be able to do so. He sold lemonade on the sidewalk and today his young daughter does the very same thing (see above) It really is an incredible journey. As Tyler states, I sold 350 acres of land in Italy and worked on buying a billion-and-a-half dollar pub business in the UK, everything you can imagine. One of the deals that I worked on was buying a company called Bliss, a spa, bath and beauty products company. The day before we closed, Barry Sternlicht suggested I run the business. Next thing you know, I’m the CEO of Bliss.

As you may well have gathered our research and inquiries into many things Swansea City connected can be brazen but we always source information from tried and tested people. And as of this afternoon we have been told, ‘It would be very surprising if Tyler Morse and his wife Rebecca aren’t interested in furthering their interests at Swansea City. They genuinely do travel to games from the USA with their children’

Well, we will see but we have to agree.

Business wise Tyler is very aware of Jason Cohen at Centrefield, who is a working partner alongside Brett Cravatt. Both Cohen and Cravatt are a part of the new order at the Swans. We are told Barry Sternlicht, a proud Jewish businessman has always been eager to work with fellow business minded people of the same faith, but of course not exclusively. The names are the link.

There’s so much more we could write on Tyler Morse, we have been carefully gathering information for a while and possibly in conjunction with Tyler will reveal more as the year progresses.

Fingers crossed.

Trust in the Indy.

Pictures : With permission Morse family & Open Source

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