You would treat your customers differently to me, you would be prepared to wait until the last minute and think that is good enough. It doesn't take a great effort to post a communication on the official site, after two weeks to say that they are still having problems and they will be communicating again a week later if there are still problems.
I studied marketing, and one thing that always stood out to me was the need to DELIGHT your customers, go over the top in exceeding their expectations and your business will do well. Hence, I would send out regular updates, and this lessens the number of phone calls to answer and emails to answer, hence a more efficient organisation. |
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