The name Dragan Solvak was unknown not just to followers of Southampton Football Club but also to most people in the UK, so who is he and how much is he worth is the question on most Saints fans lips at this moment in time.
Solvak who we have already revealed made his fortune with Serbian media company United Group was born in 1964, founding the company in the year 2000.
In the space of 8 years it grew from a small localised company into the biggest in it's field in Serbia.
He is said to be massive golf fan and also founded Eligo, a company who promise access to exclusive golf courses worldwide and whose headquarters are in the UK meaning he already has connections in the country.
It is unclear just what his net worth is although sources in Serbia claim that his net assets are in excess of £1 billion, although that could include property and other assets that are not liquid.
Serbian publication Kurir claims he stays out of the public eye and his accumulated wealth is "colossal by Serbian standards" and that he is the country's first home-grown Euro billionaire.
They claim he has a share of ownership in over 100 firms and owns a luxurious house overlooking Lake Geneva worth tens of millions of Euros as well as three private jets.
So this suggests that he is wealthy, but by Premier League standards he is not that rich, indeed Gao Jisheng is said to be worth £4 billion, although getting that out of China has been the problem, not Gao's willingness to spend it.
Fashid Moshiri who bought Everton is worth around three times Solvak and his wealth is dwarfed by the likes of Stan Kroenke at Arsenal at nearly £10 billion, Abramovich at Chelsea at nearly £15 billion and the big hitters at Manchester City whose Abu Dabi group are said to be worth £20 billion and of course Newcastle United's Saudia Arabian Sovereign Fun said to be £430 billion.
So in truth it doesn't look like there will be a big cultural change should the takeover go through, at least not immediately, it will be all about evolving the club rather than instant success being demanded.
But as Sport Republic are a relatively new company and Saints would be their first acquisition, it is fair to say that more investment into that company could be forthcoming and that money could be available to Saints going forward.
As it stands though we should be cautiously optimistic, Rasmus Ankersen who will front Sport Republic is a football man and will hopefully from that viewpoint will want to grow the club and not just be making profit for a big corporation.
But we should be cautious as Sport Republic may want to finance their purchase and going forward future developments by leveraging the purchase price of the club against the Stadium, however given the level of debt through covid that Saints and most other Premier League clubs have, the ability to do that will be limited.
The problem with assessing the takeover is Sport Direct really have no track record, Rasmus Ankersen does having built up both FC Midtjylland and Brentford into top flight clubs, but it is far easier to get a club from the Championship or even League One into the Premier League than it is to get a club from 11th place to 6th or 7th in the Premier as Everton and Aston Villa and other clubs have found out.