To manage book promotions within a pre-set budget, you should spend mindfully. This requires carving long-term goals first. As an author and marketer, you must determine an aim. Is it a target sales amount or some sort of awareness that you want to spread? When you are done deciding, then you need to analyse your audience. This will help you understand their preferences and how should you deal with them. The next step is to focus on the marketing channels that you can use. Whatever you decide, just remember one thing: the channel like social media as suggested by https://www.bookmarketer.co.uk/social-media-marketing needs to bring a high return on investment, or your budget might collapse. So, allocate funds sensibly to methods that prove to be excellent for achieving the goals. However, a good trick is to invest in fewer but more trustable platforms.
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