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Chairman's Christmas Message 15:37 - Dec 23 with 13954 views49thseason

https://www.rochdaleafc.co.uk/news/2022/december/chairmanchistmasmessage2022/
Plenty to digest here,
Board looking to sell some of the new share issue to an investor
Calling for support for lower league clubs
New kit supplier
[Post edited 23 Dec 2022 15:40]
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Chairman's Christmas Message on 11:03 - Dec 26 with 2765 viewsgolfaduffy

Chairman's Christmas Message on 10:11 - Dec 26 by Dalenet

The last thing we need now is the distraction of a new stadium. It has been reported that it costs c500k a year to keep the lights on at Spotland. With a new town centre Hilton hotel coming on stream and Norton Grange about to be extended, I wonder whether we could make the ground a 24/7 venue. But with losses building and league survival not guaranteed our focus has to be on revenue now.

Have we reached the point where we need to appeal to the town to back us or lose us. A rest of the season ticket for £100 to try and get bums on seats. A concerted local and social media campaign. Of course it would help if the quality of football improved. As you say - we need £5-£6m of income each year. We'll get half that in the conference. Carpe Diem has never been more critical


I heard that Hilton have pulled out. Council have tried to keep it hush hust mind.
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Chairman's Christmas Message on 11:20 - Dec 26 with 2721 viewsJames1980

In response to this message someone posted on Facebook, to paraphrase, 'they were not surprised about lack of sponsorship' having asked them to elaborate they said 'they and other sponsors hadn't been contacted by the new regime.' It is a shame if a simple contact would have been all that was required to secured their's and others continued financial support.

'Only happy when you've got it often makes you miss the journey'
Poll: What does Jim need ?

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Chairman's Christmas Message on 11:48 - Dec 26 with 2679 viewsdawlishdale

Chairman's Christmas Message on 11:03 - Dec 26 by golfaduffy

I heard that Hilton have pulled out. Council have tried to keep it hush hust mind.


Heard similar. Anyone else know?
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Chairman's Christmas Message on 12:03 - Dec 26 with 2635 viewsEllDale

I know this might not be too popular but would be fair to say that the vast majority of hardcore Dale fans have a season ticket?
What would the reaction be to raising the price by an extra, say, £50 next season?
And I too have altered my matchday routine to try and put some extra cash in the club coffers.
Instead of three or four pints in town I’m having three in the Dale Bar plus two Golden Gamble tickets.
Every little helps.
I’m no lottery expert either but how practical would it be to resuscitate Goldbond or something similar?
If every season ticket holder and/or Trust member managed to find an average 10 members for a new lottery that could be a fair income stream. It would get people who never come to games the chance to contribute to club finances.
[Post edited 26 Dec 2022 12:04]
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Chairman's Christmas Message on 12:08 - Dec 26 with 2603 viewsD_Alien

Chairman's Christmas Message on 11:20 - Dec 26 by James1980

In response to this message someone posted on Facebook, to paraphrase, 'they were not surprised about lack of sponsorship' having asked them to elaborate they said 'they and other sponsors hadn't been contacted by the new regime.' It is a shame if a simple contact would have been all that was required to secured their's and others continued financial support.


If true, it would appear our three-person Commercial department have decided that sponsorship is a non-contact sport

So, after arriving at their desks at 9am, switching on their PC and making a brew whilst chatting about last night's TV/Netflix offerings, what do they then do for the next 3.5 hours till lunchtime?

And again, for the 3.5 afternoon hours? Every day, 5 days per week, approx. 45-47 weeks per year. Who is monitoring this? How much are they being paid?

Yes, i know, i know - it's just D_Alien banging on again about one aspect of the club's operation. It's just that the club has been diagnosed with a potentially terminal illness and this operation isn't helping. Will someone, anyone, at the club do something about it one way or another?


[Post edited 26 Dec 2022 12:13]

Poll: What are you planning to do v Newport

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Chairman's Christmas Message on 12:53 - Dec 26 with 2484 views49thseason

Chairman's Christmas Message on 12:08 - Dec 26 by D_Alien

If true, it would appear our three-person Commercial department have decided that sponsorship is a non-contact sport

So, after arriving at their desks at 9am, switching on their PC and making a brew whilst chatting about last night's TV/Netflix offerings, what do they then do for the next 3.5 hours till lunchtime?

And again, for the 3.5 afternoon hours? Every day, 5 days per week, approx. 45-47 weeks per year. Who is monitoring this? How much are they being paid?

Yes, i know, i know - it's just D_Alien banging on again about one aspect of the club's operation. It's just that the club has been diagnosed with a potentially terminal illness and this operation isn't helping. Will someone, anyone, at the club do something about it one way or another?


[Post edited 26 Dec 2022 12:13]


Nail hit firmly on the head...
Unfortunately too many people work in sales and marketing who imagine that sales come by just sending out a weekly email to the usual subjects and hoping some of them reply (assuming there is something to reply to). People buy people first, so actually knocking on doors and shaking hands is an integral part of the process. As is figuring out how the club can help sponsors to do more business It has to be a two- way street, if a sponsor puts up his hard earned cash, what does he get back? Lets be honest, having the same 2 or 3000 people looking at an advert on the back of a stand every fortnight isn't particularly appealing. Who sponsors the managers comments? where are the on -screen adverts..? Do they all get offered reduced price season tickets for their employees to use? Is there a sponsors conference?
Its time for knocking on doors, meeting potential sponsors on their turf, understanding their businesses and how the club can help them. Then start selling to them.
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Chairman's Christmas Message on 13:52 - Dec 26 with 2368 viewselectricblue

Who runs the club shop these days !
Im sure the shop staff used to be run by supporters not so long ago

One change for me would be to combine the ticketing office within the club shop then people collecting matchday tickets might spend a few quid extra like picking up a scarfe or a woolie hat etc....

Season cards should be ready and available at the same time as when the new merchantise is available again supporters collect their cards and may purchase a new shirt or training gear..

Also encourage purchases payable with cash instead of a bank card so that 3% the banks charge the club for using the card goes to the club instead

Apologies if this is already happening.....

My all time favourite Dale player Mr Lyndon Symmonds

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Chairman's Christmas Message on 14:12 - Dec 26 with 2317 viewselectricblue

Chairman's Christmas Message on 13:52 - Dec 26 by electricblue

Who runs the club shop these days !
Im sure the shop staff used to be run by supporters not so long ago

One change for me would be to combine the ticketing office within the club shop then people collecting matchday tickets might spend a few quid extra like picking up a scarfe or a woolie hat etc....

Season cards should be ready and available at the same time as when the new merchantise is available again supporters collect their cards and may purchase a new shirt or training gear..

Also encourage purchases payable with cash instead of a bank card so that 3% the banks charge the club for using the card goes to the club instead

Apologies if this is already happening.....


Another thought does the supporters/trust run a christmas party or new years eve event on a ticket only..

I remember the days of the supporters christmas parties which where organised via Frank Duffy and co and they where sell attended...

These type of events raise money for the club through beer sales at the bar and the supporters/trust raise monies from ticket proffits and raffles.....

Then again if the club brought back the original mony making scheme of which cloughie became a club legend.
They to could have their own christmas event to raise funds as surely there would be enough people...

My all time favourite Dale player Mr Lyndon Symmonds

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Chairman's Christmas Message on 18:49 - Dec 26 with 2154 viewsHullDale

Today felt like a huge step backwards from the previous good work on food & beverage offerings.

Blood over the walls of Dale Bar toilets, reduced beer selection, Sky Sports no longer available in the ground and none of the Prime games on because they would cost, I believe, in the region of £190 to show. I was also overcharged by 60p (not loads in value, but about 15% of the total transaction) at a kiosk and they were unable to resolve it.

There were also people in Dale Bar unhappy about the cost of new merch in the shop - £15 for a cap!

I'm all in for 'sweating the assets' of the club - ie. us as supporters... but it has to be fair and it has to resemble some sort of value for money. Today, both on and off the pitch, that was not the case. Fancy signs and a lick of paint will do nothing to drive revenue if we can't even show half time scores.
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Chairman's Christmas Message on 18:57 - Dec 26 with 2117 views442Dale

Chairman's Christmas Message on 18:49 - Dec 26 by HullDale

Today felt like a huge step backwards from the previous good work on food & beverage offerings.

Blood over the walls of Dale Bar toilets, reduced beer selection, Sky Sports no longer available in the ground and none of the Prime games on because they would cost, I believe, in the region of £190 to show. I was also overcharged by 60p (not loads in value, but about 15% of the total transaction) at a kiosk and they were unable to resolve it.

There were also people in Dale Bar unhappy about the cost of new merch in the shop - £15 for a cap!

I'm all in for 'sweating the assets' of the club - ie. us as supporters... but it has to be fair and it has to resemble some sort of value for money. Today, both on and off the pitch, that was not the case. Fancy signs and a lick of paint will do nothing to drive revenue if we can't even show half time scores.


Had a conversation today around where changes could be made. It wasn’t even complicated and in depth.

It starts with admitting things could be better. Engagement.

It moves forward with acknowledging things like the many points raised on this thread and by involving a loyal supporter base that cares. Engagement.

It’s on the club to do something. Figures and explanations around why we are where we are won’t actually change anything. Engagement.

Poll: Greatest Ever Dale Game

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Chairman's Christmas Message on 19:12 - Dec 26 with 2050 viewskel

Chairman's Christmas Message on 12:53 - Dec 26 by 49thseason

Nail hit firmly on the head...
Unfortunately too many people work in sales and marketing who imagine that sales come by just sending out a weekly email to the usual subjects and hoping some of them reply (assuming there is something to reply to). People buy people first, so actually knocking on doors and shaking hands is an integral part of the process. As is figuring out how the club can help sponsors to do more business It has to be a two- way street, if a sponsor puts up his hard earned cash, what does he get back? Lets be honest, having the same 2 or 3000 people looking at an advert on the back of a stand every fortnight isn't particularly appealing. Who sponsors the managers comments? where are the on -screen adverts..? Do they all get offered reduced price season tickets for their employees to use? Is there a sponsors conference?
Its time for knocking on doors, meeting potential sponsors on their turf, understanding their businesses and how the club can help them. Then start selling to them.


The first part of your post resonates with me. I’ve said elsewhere that the club are preaching to the converted with OS/Twitter/Facebook posts advertising facilities etc but it seems to fall on deaf ears.

I’d love to help out wherever I can as I have a lot of spare time when I don’t have my kids but some of our supporters don’t like others pulling out their tripe to help so my card was marked years ago. The type of supporter who does fook all even when asked. I also know of another fan who offered to help out at the club FOC and didn’t even get the courtesy of a reply.

Going well without it isn’t it?
[Post edited 26 Dec 2022 19:38]
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Chairman's Christmas Message on 19:32 - Dec 26 with 1984 viewsfourfourtwo

The levels of service in The Dale Bar is a joke. I see more customers walking out frustrated that they haven’t had a drink than people leave with a drink in hand. There’s no excuse for it. There’s no initiative to pre-pull pints to help with queues or bring in additional staff.
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Chairman's Christmas Message on 19:42 - Dec 26 with 1933 views49thseason

Chairman's Christmas Message on 19:12 - Dec 26 by kel

The first part of your post resonates with me. I’ve said elsewhere that the club are preaching to the converted with OS/Twitter/Facebook posts advertising facilities etc but it seems to fall on deaf ears.

I’d love to help out wherever I can as I have a lot of spare time when I don’t have my kids but some of our supporters don’t like others pulling out their tripe to help so my card was marked years ago. The type of supporter who does fook all even when asked. I also know of another fan who offered to help out at the club FOC and didn’t even get the courtesy of a reply.

Going well without it isn’t it?
[Post edited 26 Dec 2022 19:38]


Well thats two of us Kel, not exactly an army but was it Mao who said a march of 1000 miles starts with a single step? Is there anyone else? Maybe we just have to make a start and see what happens?
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Chairman's Christmas Message on 19:44 - Dec 26 with 1920 viewsHullDale

Chairman's Christmas Message on 19:42 - Dec 26 by 49thseason

Well thats two of us Kel, not exactly an army but was it Mao who said a march of 1000 miles starts with a single step? Is there anyone else? Maybe we just have to make a start and see what happens?


There are 2 or 3 others that I'm aware of too.

We need to capitalise on the groundswell of goodwill from the last year now, before its too late.
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Chairman's Christmas Message on 19:47 - Dec 26 with 1907 views442Dale

Chairman's Christmas Message on 19:42 - Dec 26 by 49thseason

Well thats two of us Kel, not exactly an army but was it Mao who said a march of 1000 miles starts with a single step? Is there anyone else? Maybe we just have to make a start and see what happens?


The club know there is willingness. They are the ones who mentioned the “volunteer army”. That needs to be progressed with a clear plan where those who want to get involved can see where they are able to.

If there’s nothing by the new year, would fully expect the Trust to follow up on it. They will be asked to. Will give it until the end of next week to get through the holiday period.

And we all know there should be no need to do that as this board is read by many at the club/Trust. There’s no negatives here, just a willingness amongst many to make things better.

Poll: Greatest Ever Dale Game

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Chairman's Christmas Message on 19:59 - Dec 26 with 1856 viewsD_Alien

Chairman's Christmas Message on 19:47 - Dec 26 by 442Dale

The club know there is willingness. They are the ones who mentioned the “volunteer army”. That needs to be progressed with a clear plan where those who want to get involved can see where they are able to.

If there’s nothing by the new year, would fully expect the Trust to follow up on it. They will be asked to. Will give it until the end of next week to get through the holiday period.

And we all know there should be no need to do that as this board is read by many at the club/Trust. There’s no negatives here, just a willingness amongst many to make things better.


My interpretation is that the board are too shell-shocked to be able to respond in the way we'd like them to

Poll: What are you planning to do v Newport

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Chairman's Christmas Message on 20:04 - Dec 26 with 1838 viewsHullDale

Chairman's Christmas Message on 19:59 - Dec 26 by D_Alien

My interpretation is that the board are too shell-shocked to be able to respond in the way we'd like them to


My worry is they may see the ideas and offers as criticism rather than constructive willingness to help.

I really hope that isn't the case - apart from a few social media warriors I'd wager the vast majority really want this board to do well.
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Chairman's Christmas Message on 20:08 - Dec 26 with 1811 views442Dale

Chairman's Christmas Message on 20:04 - Dec 26 by HullDale

My worry is they may see the ideas and offers as criticism rather than constructive willingness to help.

I really hope that isn't the case - apart from a few social media warriors I'd wager the vast majority really want this board to do well.


It’s been pretty explicit that it’s of a constructive nature, as it almost always is. As a club we’ve always had an issue in the past of taking that on board and admitting fans have a point and doing something about it. There’s no need for that culture to exist now, it would be self-defeating if it did.

Poll: Greatest Ever Dale Game

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Chairman's Christmas Message on 21:25 - Dec 26 with 1667 views49thseason

Chairman's Christmas Message on 20:08 - Dec 26 by 442Dale

It’s been pretty explicit that it’s of a constructive nature, as it almost always is. As a club we’ve always had an issue in the past of taking that on board and admitting fans have a point and doing something about it. There’s no need for that culture to exist now, it would be self-defeating if it did.


I dont really have a problem with the BOD , they stood up when no one else would, and have put their money on the table, what more can they do? The problem is bigger than the team, manager or Board members individually. There has never really been a success culture, everything always seems slightly amateur, slightly made up on the hoof. Is there actually a thought through plan? If there is, is it a secret? The last "big idea" seemed to be "sell someone or have a cup run and everything will be OK for another year." Not exactly an investable idea is it?
Clearly the board believes in the " community club" idea, and there is lots going on around that but it will all go down with the ship if we can't turn the tide.

“it will not suffice to have customers that are merely satisfied. Customers that are unhappy and some that are merely satisfied switch. Profit comes from repeat customers–those that boast about the product or service.”
― W. Edwards Deming, Out of the Crises
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Chairman's Christmas Message on 21:38 - Dec 26 with 1623 viewsTVOS1907

Chairman's Christmas Message on 13:52 - Dec 26 by electricblue

Who runs the club shop these days !
Im sure the shop staff used to be run by supporters not so long ago

One change for me would be to combine the ticketing office within the club shop then people collecting matchday tickets might spend a few quid extra like picking up a scarfe or a woolie hat etc....

Season cards should be ready and available at the same time as when the new merchantise is available again supporters collect their cards and may purchase a new shirt or training gear..

Also encourage purchases payable with cash instead of a bank card so that 3% the banks charge the club for using the card goes to the club instead

Apologies if this is already happening.....


Supporters haven’t been involved in running the shop since the days of the dearly departed Henry Conroy and Colin Smith-Markl over 30 years ago.

When I was your age, I used to enjoy the odd game of tennis. Or was it golf?

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Chairman's Christmas Message on 22:04 - Dec 26 with 1555 viewsHullDale

Chairman's Christmas Message on 21:38 - Dec 26 by TVOS1907

Supporters haven’t been involved in running the shop since the days of the dearly departed Henry Conroy and Colin Smith-Markl over 30 years ago.


I feel this is one of the inherent problems we face.

There is no doubt that the BoD are fans of the club. Clearly, too, the current captive customer base are fans of the club. The disconnect sits somewhere between.

As somebody on FB aluded to, getting a significant investor will not be easy - its not going to be easy (if possible) to get a majority share in the club now due to our unique share structure.

With that in mind, its never been more important to make sure all departments are running with the 'fan owned, by the fans, for the fans' mindset.

The engagement from the Dale Bars account on here and facebook is a good start, but is also a ripple that needs to become a wave.

Fans of the club, or at least people who understand the town, will be best placed to make the shop / sponsorship / commercial opportunities a success. We can't keep making the same mistakes, or giving roles through friendship or loyalty. If the club needed open heart surgery after the failed hostile takeover, the board successfully completed pre-op checks and adminstered anaesthesia, & have put patient monitoring in place. The time for surgery is now, and requires the hive mind of our fanbase to ensure a positive ourcome.
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Chairman's Christmas Message on 23:11 - Dec 26 with 1390 viewsJames1980

How about if a game is postponed those that claim for a refund can have the choice of their money back or a voucher for the shop or towards next seasons season ticket worth say 15-50% more.

'Only happy when you've got it often makes you miss the journey'
Poll: What does Jim need ?

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Chairman's Christmas Message on 00:22 - Dec 27 with 1306 viewsoddjob007

Chairman's Christmas Message on 11:20 - Dec 26 by James1980

In response to this message someone posted on Facebook, to paraphrase, 'they were not surprised about lack of sponsorship' having asked them to elaborate they said 'they and other sponsors hadn't been contacted by the new regime.' It is a shame if a simple contact would have been all that was required to secured their's and others continued financial support.


Can also add my own experience to this - found it impossible to get in touch with, what I recall, our largest ever commercial department to sponsor a game, and gave up in the end.

When the team is performing poorly they should be working twice as hard. Everyone wants to be associated with a winning team - no one really wants to be associated with a losing team.
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Chairman's Christmas Message on 00:27 - Dec 27 with 1294 viewsJames1980

Chairman's Christmas Message on 00:22 - Dec 27 by oddjob007

Can also add my own experience to this - found it impossible to get in touch with, what I recall, our largest ever commercial department to sponsor a game, and gave up in the end.

When the team is performing poorly they should be working twice as hard. Everyone wants to be associated with a winning team - no one really wants to be associated with a losing team.


First thing tomorrow someone from the club should send you a PM with a direct number to contact to discuss future sponsorship. The chap on Facebook should also be contacted.

'Only happy when you've got it often makes you miss the journey'
Poll: What does Jim need ?

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Chairman's Christmas Message on 00:50 - Dec 27 with 1277 viewsHullDale

Chairman's Christmas Message on 00:27 - Dec 27 by James1980

First thing tomorrow someone from the club should send you a PM with a direct number to contact to discuss future sponsorship. The chap on Facebook should also be contacted.


I wouldn't hold your breath.
[Post edited 27 Dec 2022 0:57]
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