| Match Day "Gimmicks" 01:04 - Nov 29 with 9719 views | mikehunt |
Thought I would open a thread for people to leave some ideas to augment the matchday experience.
My thought was to resurrect some of the half time games with a "man on the pitch" etc. Somewhat corny but there was a bit of entertainment: particularly when a home fan and opposition fan competed.
Another lovely gesture a few years back was at a Christmas game when our team ran to the four sides of the ground with Dale Santa hats and gave them out to kids in the crowd. If we could get the opposition team to bring some of their gifts for their supporters, that would make everybody happy (well me at any rate). |  |
| The worm of time turns not for the cuckoo of circumstance. |
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| Match Day "Gimmicks" on 21:32 - Nov 30 with 2278 views | James1980 |
| Match Day "Gimmicks" on 20:56 - Nov 30 by D_Alien |
Both |
Was thinking of some things that have received a bit of stick on here over the last few years. The kids 'free' season ticket with an 'admin fee.' THE BBM in a hoodie poster a couple of seasons ago. 'This is ROCHDALE with DALE in bold/different colour. |  |
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| Match Day "Gimmicks" on 11:10 - Dec 1 with 2085 views | DaleiLama |
Interesting discussion, along with what Exeter are doing.
For me, this melting pot of ideas should become a nailed-on, Trust-led initiative (but I know they have done immense work recently and hesitate to pile even more on their plate).
What this thread (unsurprisingly) shows is that views and opinions are all over the radar on some issues surrounding match-day and associated marketing to attract new fans generally. The last thing we need at the moment are divisive issues, when most, if not all with any interest in our club are united (and this thread hasn't been divisive - it's been a constructive discussion so far, filled with loads of good ideas and a bit of necessary humour chucked in for good measure).
The Trust represents ~ 50% of all Dale ST holders and regular match-goers. Some Trust members may not be ST holders too. If you want the Trust to represent your opinions, a fiver really isn't a lot in today's world (although Xmas of course carries extra cost burdens just now).
What would seem to make sense (at least to me) is that (in conjunction with the club) the Trust invites suggestions about anything and everything to improve the fan experience from the fanbase. This is then collated and discussed with the club accompanied by a Trust survey (either before or after the discussion depending on what is deemed best) and the outcome is fed back to the club for review, followed by calls for volunteers, if required, to implement improvements. The board are the custodians of the club and final decisions about change, even though supported by the majority, should be implemented by them depending on compatibility with "club values" and future direction, then prioritised accordingly. I've no doubt something like this is being done on an ad hoc basis anyway, but perhaps formalising it, with board-stated objectives coming out of it, would give greater clarity and supporter buy-in?
I'm not proposing an unwieldy, bureaucratic process, just trying to find a way for "ideas" generated on here to become future realities at the club to benefit all. |  |
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| Match Day "Gimmicks" on 12:54 - Dec 1 with 2009 views | boromat |
| Match Day "Gimmicks" on 11:10 - Dec 1 by DaleiLama |
Interesting discussion, along with what Exeter are doing.
For me, this melting pot of ideas should become a nailed-on, Trust-led initiative (but I know they have done immense work recently and hesitate to pile even more on their plate).
What this thread (unsurprisingly) shows is that views and opinions are all over the radar on some issues surrounding match-day and associated marketing to attract new fans generally. The last thing we need at the moment are divisive issues, when most, if not all with any interest in our club are united (and this thread hasn't been divisive - it's been a constructive discussion so far, filled with loads of good ideas and a bit of necessary humour chucked in for good measure).
The Trust represents ~ 50% of all Dale ST holders and regular match-goers. Some Trust members may not be ST holders too. If you want the Trust to represent your opinions, a fiver really isn't a lot in today's world (although Xmas of course carries extra cost burdens just now).
What would seem to make sense (at least to me) is that (in conjunction with the club) the Trust invites suggestions about anything and everything to improve the fan experience from the fanbase. This is then collated and discussed with the club accompanied by a Trust survey (either before or after the discussion depending on what is deemed best) and the outcome is fed back to the club for review, followed by calls for volunteers, if required, to implement improvements. The board are the custodians of the club and final decisions about change, even though supported by the majority, should be implemented by them depending on compatibility with "club values" and future direction, then prioritised accordingly. I've no doubt something like this is being done on an ad hoc basis anyway, but perhaps formalising it, with board-stated objectives coming out of it, would give greater clarity and supporter buy-in?
I'm not proposing an unwieldy, bureaucratic process, just trying to find a way for "ideas" generated on here to become future realities at the club to benefit all. |
I agree in the main and I think alot of that is already in place Trust members are free to contact the trust on any issues or suggestions and even now have someone on the board that they can contact.
The only problem is everything that comes from the existing fanbase is to improve it from our perspective which is fair enough but the bigger challenge is to improve it in ways that will bring in people that don't currently come to games and I think some of these could be much bigger topics that we wouldn't neccessarily come up with ourselves. | |
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| Match Day "Gimmicks" on 13:30 - Dec 1 with 1937 views | ChaffRAFC |
| Match Day "Gimmicks" on 20:23 - Nov 29 by HullDale |
A few thoughts from me… only a few initial ideas, and absolutely not meant as a slight on the club now. The direction we are going in, and the new board, are a breath of fresh air. All of the below are meant entirely as constructive ideas, and alongside other Dale fans I’d be happy to support the implementation of them on a voluntary basis to help out. We have so many different skills throughout the fanbase (as demonstrated over the Summer!) and if we are serious about moving forward then if we can utilise them we should do.
Outside of Matchday
- Get the basics right. Stuff like the right match being on social media, posters available to download and print advertising up and coming matches, more features like ‘ask the lads’. All three of these won’t cost anything as the people required are already employed by the club. The more ‘out of match’ stuff we do, the more we will be in the local psyche… if you search ‘Rochdale’ on twitter its full of other clubs fans, grooming gangs and tinpot local news — we need to make ‘Brand Rochdale’ more visible
- Billboards. Commit to the expenditure from now until the end of the season and have regular, consistent messaging. We have a new strapline that is MADE for positive association (‘Owned by fans for the fans’) and should be advertising every single home game on the posh new digital scoreboards around the town centre. On ‘away’ weeks, advertise stuff in the shop / dale lotto / business networking events / events at the Ratcliffe / even just have a massive Rochdale logo appearing every few minutes with the catchy tagline. Immediately plan a strategy from now until May, and stick to it.
- Community. Get the players back into local schools once a week for coaching sessions or meet and greet… give the kids a free child and adult ticket when there. Get into all of our local communities… its noticeable if you look at the fan photos each week that we have one very clear demographic in the stands, and if we want to stay relevant and increase our attendances that needs to change. Get into the community centres of different faiths, and do it consistently. Rocking up once won’t get interest… get in there every couple of weeks for an afternoon and get people talking. We can’t say it doesn’t work until we give it a really, really good go. Get back involved with stuff like the Xmas light switch on in town… have a presence at the Remembrance Day parade…. Be visible as a club at events that matter to people who may otherwise not interact with us.
- Maximise Existing Sponsors. I know a player sponsor, and they haven’t been contacted once by the club since sending the money over at the start of the season. No newsletter, no offer of exec packages at matchday, no offer of digital advertising, no brochure about room / facilities hire… nothing. There must be a captive audience of at least 40 sponsors who have spent a minimum £300 with us so far this season — why not re-engage with them? If we don’t get any more out of them this season, as least it shows the club care and want to stay in conversation… we run the risk of people not renewing for next season if it’s a ‘wham bam thank you mam’ to get a few quid in preseason and that is it. Why not run a raffle — any existing sponsor who purchases an additional sponsorship or executive box experience between now and February is entered into a draw…. One will win their sponsorship again for free next season.
- Tell our Story. There aren’t many clubs who have been through what we have in the last few months. Rather than vague references or statements, come out as a club and say how proud we are of our fans, our trust, and our new sustainable fan led club. Clearly there are some legalities around what we can say, but push it as far as we can within the rules… if we don’t tell our own story nobody else will.
- Shirts for Kids. Work with Crown Oil / Errea or somebody else to get a batch of 500/1000 first team shirts and give them away with a parent / child home ticket voucher to be used at any game this season. Get kids excited to have a shirt and go to a match. Position it right and it could be tax deductible for the business that pays for it, and it could give us fans of the future. Accy do it to great effect, so with a bit of thought and willing so could we.
- Communicate. If we have a database of fans / customers, use it. Talk to them about upcoming games. Email them about club shop sales (and make sure we have scarves etc in!). Send them links to player interviews, and run competitions for people who see the communications and start following the club on social media. Share match highlights via email, do a compilation of best bits this season with a ‘see what you’re missing’ type strapline. Have a survey on there to understand how people FEEL about the club, what would make them come to more games, and how else the club could be more involved in the community.
Matchday
- Cash Turnstiles. Find a way of making it work. If it isn’t a cash turnstile, have a cash ticket seller outside each corner of the ground with a wedge of tickets ready to buy for cash. On the morning of the match, plug heavily the fact people can pay on the day. Its maybe one of the easiest wins we have, and we shouldn’t be making it difficult for people to attend on impulse. Run social competitions of which Dale fan gets the best photo with a pay on the day friend inside the ground. Generate noise on social media.
- 5-a-side. Run 5 a side competitions on the kick pitch before and after matches — do a deal with free tickets for teams who book the pitch for the first time. With a bit of thought, it could culminate in a 5 a side on the Spotland pitch at half time of the last game of the season. Ask for fan volunteers to spread the word at the 5-a-side places that already exist in the borough. Offer a non-exec exec package… off the top of my head, £60 gets a team of 6 into the pre match competition, a pie and a pint and entry into the game.
-Fix the Sound. Whether you like the music, the style or the person for now is irrelevant. There is clearly an issue where some people attend games and get tinnitus, whereas others can’t hear it at all. Before we can start initiatives such as competitions to create the matchday playlist etc, we need to make sure the system is fit for purpose. The ground is as clean as its ever been, the pitch is as good as its ever been, we have a shiny new scoreboard… the facilities are improving and we are stuck with (I believe) the same broken sound system that we have had for easily 30 years?
-Half Time. Bring back a kick for cash type initiative… create some excitement so people look up from their phones at half time. If people are engrossed in their phones they are not interacting with anything else, be that adverts on the big screen or speakers, conversing with those around them etc. As much as we need to give people a reason to care about the club, we also need to give them a reason to interact with all that the club has to offer (and sell).
-Studds. Open Studds (& Desmond’s Den) to people who are not in the WMG. Encourage kids from all three home ends to get involved with the activities in there — it’s a great space for them now. Get players not in the matchday squad down there at 215/230 for an autographs and photographs session. Start creating heroes for the kids to remember and talk about in school on the Monday.
-More than a Mascot This one needs a bit more thinking, but surely there is more we can do than the current mascot package. If you look at what Disney stores used to do, they would run competitions for a kid to open the store on a Saturday morning with a giant golden key. All the staff would be around and make a big deal of it, you’d have proper photos taken and it would be turned into a real event that the kid would remember forever. It’s a bit American, but the ‘throwing the first pitch’ idea at baseball always gets a good reception… could the lucky kid take the first kick of the day (maybe a penalty against Desmond or something in the couple of minutes before the teams come out?). It’s a very early thought of an idea, but there must be something we can do there.
-Bars. Have them open after the match (I know Studds usually is) and show any live matches on Sky / BT directly before and after matches. Do pie and a pint deals, and get people in the habit of sticking around the ground outside of the 90 minutes to spend a bit more money with us. People are in a routine, so it won’t work straight away — but if it gets gradually busier each match and we can change people’s routines that can only be a good thing. Again — trying it once and saying it doesn’t work doesn’t give an accurate idea of its potential.
I’ve just realised this has fully turned into an essay, and these are only ideas that spring to mind whilst I’m waiting for tea to cook… there will be loads more so if I think of any I’ll add them to the thread. [Post edited 29 Nov 2021 20:24]
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This is a brilliant post with some really good ideas in it.
That said, the following paragraph I find a bit alarming:
- Maximise Existing Sponsors. I know a player sponsor, and they haven’t been contacted once by the club since sending the money over at the start of the season. No newsletter, no offer of exec packages at matchday, no offer of digital advertising, no brochure about room / facilities hire… nothing. There must be a captive audience of at least 40 sponsors who have spent a minimum £300 with us so far this season — why not re-engage with them? If we don’t get any more out of them this season, as least it shows the club care and want to stay in conversation… we run the risk of people not renewing for next season if it’s a ‘wham bam thank you mam’ to get a few quid in preseason and that is it. Why not run a raffle — any existing sponsor who purchases an additional sponsorship or executive box experience between now and February is entered into a draw…. One will win their sponsorship again for free next season.
I would hope this gets addressed. |  |
| If I hadn't seen such riches, I could live with being poor |
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| Match Day "Gimmicks" on 17:02 - Dec 1 with 1822 views | 100notout |
| Match Day "Gimmicks" on 13:30 - Dec 1 by ChaffRAFC |
This is a brilliant post with some really good ideas in it.
That said, the following paragraph I find a bit alarming:
- Maximise Existing Sponsors. I know a player sponsor, and they haven’t been contacted once by the club since sending the money over at the start of the season. No newsletter, no offer of exec packages at matchday, no offer of digital advertising, no brochure about room / facilities hire… nothing. There must be a captive audience of at least 40 sponsors who have spent a minimum £300 with us so far this season — why not re-engage with them? If we don’t get any more out of them this season, as least it shows the club care and want to stay in conversation… we run the risk of people not renewing for next season if it’s a ‘wham bam thank you mam’ to get a few quid in preseason and that is it. Why not run a raffle — any existing sponsor who purchases an additional sponsorship or executive box experience between now and February is entered into a draw…. One will win their sponsorship again for free next season.
I would hope this gets addressed. |
Isn't it the job/responsibility of Frances Fielding to "maximise existing sponsors"? This is a major dereliction of duty if true and head(s) should roll.
The BoD need to have a word | |
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| Match Day "Gimmicks" on 17:14 - Dec 1 with 1808 views | Dalenet |
| Match Day "Gimmicks" on 17:02 - Dec 1 by 100notout |
Isn't it the job/responsibility of Frances Fielding to "maximise existing sponsors"? This is a major dereliction of duty if true and head(s) should roll.
The BoD need to have a word |
I was sure I read that we wouldn't turn this thread into a witch hunt. I am confident that the current Board will be holding staff to account.
On the subject of fan engagement and marketing. We have a great FA Cup game on Sunday. Looking at our ticketing system, ticket sales so far are pretty woeful. Yet we have cut the price to £10. Slashing pricing is welcome but isn't the only answer. It wasn't that long ago (Parkins reign) where we started to exceed 4,000 attendances for home games. A cup game, on TV, with the prospects of a Premier League club in the next round should be selling 5,000+ seats. We have lost a good deal of fans over the past 10 years and we need to reach out to get them back. Habits are formed and hard to change. One to one marketing is probably needed now | | | |
| Match Day "Gimmicks" on 17:29 - Dec 1 with 1792 views | AtThePeake |
| Match Day "Gimmicks" on 17:14 - Dec 1 by Dalenet |
I was sure I read that we wouldn't turn this thread into a witch hunt. I am confident that the current Board will be holding staff to account.
On the subject of fan engagement and marketing. We have a great FA Cup game on Sunday. Looking at our ticketing system, ticket sales so far are pretty woeful. Yet we have cut the price to £10. Slashing pricing is welcome but isn't the only answer. It wasn't that long ago (Parkins reign) where we started to exceed 4,000 attendances for home games. A cup game, on TV, with the prospects of a Premier League club in the next round should be selling 5,000+ seats. We have lost a good deal of fans over the past 10 years and we need to reach out to get them back. Habits are formed and hard to change. One to one marketing is probably needed now |
Cup games generally get much lower attendances these days though. Plus, when you factor in the weather over the last few days and the horrible kick-off time, even with the low ticket prices I'm not expecting a big turnout on Sunday unfortunately. We may be saved somewhat by what will probably be a decent away following. |  |
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| Match Day "Gimmicks" on 17:38 - Dec 1 with 1776 views | HullDale |
| Match Day "Gimmicks" on 17:14 - Dec 1 by Dalenet |
I was sure I read that we wouldn't turn this thread into a witch hunt. I am confident that the current Board will be holding staff to account.
On the subject of fan engagement and marketing. We have a great FA Cup game on Sunday. Looking at our ticketing system, ticket sales so far are pretty woeful. Yet we have cut the price to £10. Slashing pricing is welcome but isn't the only answer. It wasn't that long ago (Parkins reign) where we started to exceed 4,000 attendances for home games. A cup game, on TV, with the prospects of a Premier League club in the next round should be selling 5,000+ seats. We have lost a good deal of fans over the past 10 years and we need to reach out to get them back. Habits are formed and hard to change. One to one marketing is probably needed now |
Agree it doesn't need to be, and shouldn't be, a witch hunt here... it risks further embedding the 'them & us' attitude fostered under the previous regime. I think we need to trust the new BoD to be holding people to account and doing the right thing. The fact we are advertising for an additional role within the sponsorship and marketing team shows that either the BoD believe there is too much volume of work for the current department team to do, or that the current department doesn't have the capability or skill set to complete the work being set. Either way, steps are being taken to improve the situation.
Anybody seen the advent calendars being gifted to some (if not all) sponsors today? its a bit cheesy, but gets the Dale name in front of new audiences when being shared on those sponsors' social media accounts. That's a step forward that should be applauded, alongside the fast response to the social media headers earlier in the week.
On the tickets for Sunday point, the challenge with what is being done so far is its a little bit preaching to the converted... advertising on RAFC social media, and on RAFC.co.uk, is a good start - but the people who will see it are those that would already have had an interest anyway (by the very fact they are following those accounts). The downloadable posters are a great idea if fans get behind it - but they don't tell people how or where to buy tickets!
I'd hope there is a clear plan for the next 3 days that all club employees are involved in - to be giving free tickets to school kids, ringing round local businesses and 5-a-side teams offering them tickets, emailing Dale Lotto members with a direct link to buy tickets, emailing every single sponsor we have to see if they'd want to buy tickets / hospitality, and maybe even a pop up stall in the town centre to shift a few. Man City do it in the Arndale Centre, and if its good enough for them with their millions its certainly good enough for Dale!
I'll say again, its not a slight on the new BoD as god knows they have enough on their plate - but this is where every single club employee needs to be doing their bit to help out... the club shop is obviously quiet (footfall wise) so are the staff in there getting behind any initiatives to sell tickets for Sunday too? Its a collective effort. [Post edited 1 Dec 2021 17:46]
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| Match Day "Gimmicks" on 18:27 - Dec 1 with 1691 views | 442Dale |
| Match Day "Gimmicks" on 17:14 - Dec 1 by Dalenet |
I was sure I read that we wouldn't turn this thread into a witch hunt. I am confident that the current Board will be holding staff to account.
On the subject of fan engagement and marketing. We have a great FA Cup game on Sunday. Looking at our ticketing system, ticket sales so far are pretty woeful. Yet we have cut the price to £10. Slashing pricing is welcome but isn't the only answer. It wasn't that long ago (Parkins reign) where we started to exceed 4,000 attendances for home games. A cup game, on TV, with the prospects of a Premier League club in the next round should be selling 5,000+ seats. We have lost a good deal of fans over the past 10 years and we need to reach out to get them back. Habits are formed and hard to change. One to one marketing is probably needed now |
We got 4000 on occasions when we were challenging towards the top under Parkin and often against local sides/others at the top. Blackpool and Chesterfield come to mind. Plus we did get over 4000 against Tranmere (3400 home fans) and over 5200 v Oldham (3700 home fans).
Really not sure what the answer is but it’s clear there’s a section of fans who will pick and choose their games and maybe we have to try and establish what will make them pick more. A game that’s on tv on a Sunday three weeks before Christmas isn’t one of them. |  |
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| Match Day "Gimmicks" on 19:54 - Dec 1 with 1578 views | MoonyDale |
| Match Day "Gimmicks" on 15:11 - Nov 30 by judd |
A Courteeners-free zone is an absolute MUST |
Now don't overdo it doll...... |  |
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| Match Day "Gimmicks" on 20:24 - Dec 1 with 1537 views | boromat |
| Match Day "Gimmicks" on 18:27 - Dec 1 by 442Dale |
We got 4000 on occasions when we were challenging towards the top under Parkin and often against local sides/others at the top. Blackpool and Chesterfield come to mind. Plus we did get over 4000 against Tranmere (3400 home fans) and over 5200 v Oldham (3700 home fans).
Really not sure what the answer is but it’s clear there’s a section of fans who will pick and choose their games and maybe we have to try and establish what will make them pick more. A game that’s on tv on a Sunday three weeks before Christmas isn’t one of them. |
Under Parkin it was the first time in forever the club were seeing a bit of success and it got people interested. Unfortunately now that we've had a lot more success and spent a several years in the league above it's not as much of a draw than it was back then.
I'm sure if we're in and around the playoffs later in the season then the attendances will improve but getting them consistently above 3000 home fans probably needs some real thought and a bit of time to implement. | |
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| Match Day "Gimmicks" on 21:18 - Dec 1 with 1485 views | boromat |
Some random ideas because I'm bored 
Start picking up on trends for example craft beer options in the bars. Maybe if we did a good enough job we could become part of the local ale trail and for those that wish a football match could be incorporated into their day sampling the ales on offer.
Alot of cinemas struggle have struggled to fill their screens over the years so they have started to have less seats with more room and also higher cost seats that are much comfier like settees etc. Maybe there's something in that for Dale as well. I'm thinking padded heated seats with leg room...
I like the idea of having the women's team play a game at the crown oil. Maybe a joint match day. For your ticket you get both games. And I'm not certain but it could be that alcohol could be allowed into the stands for the women's game? Might improve the 'atmos' for when the Men's game starts 
Not sure it brings in any money but the end of season awards if it isn't already should be joint with both the women's and men's team. And for these types of events why not see if an award winning podcast would live stream? If done on YouTube it can be monetised with super stickies etc or whatever they're called.
Shuttle buses to and from town before and after matches? Not sure how good the standard bus service is. And whether this would be used enough.
Think the Ratcliffe could do with a big revamp.
Safe standing block in the Pearl Street?
My local independent cinema does a deal with a local restaurant where you can get a meal before or after your film and your match ticket for a discount. Not sure if that would bring many more in but offering it to away fans could work if they're staying over.
Really wish we'd bring back student prices for match tickets and season tickets. | |
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| Match Day "Gimmicks" on 21:54 - Dec 1 with 1444 views | 49thseason |
| Match Day "Gimmicks" on 17:38 - Dec 1 by HullDale |
Agree it doesn't need to be, and shouldn't be, a witch hunt here... it risks further embedding the 'them & us' attitude fostered under the previous regime. I think we need to trust the new BoD to be holding people to account and doing the right thing. The fact we are advertising for an additional role within the sponsorship and marketing team shows that either the BoD believe there is too much volume of work for the current department team to do, or that the current department doesn't have the capability or skill set to complete the work being set. Either way, steps are being taken to improve the situation.
Anybody seen the advent calendars being gifted to some (if not all) sponsors today? its a bit cheesy, but gets the Dale name in front of new audiences when being shared on those sponsors' social media accounts. That's a step forward that should be applauded, alongside the fast response to the social media headers earlier in the week.
On the tickets for Sunday point, the challenge with what is being done so far is its a little bit preaching to the converted... advertising on RAFC social media, and on RAFC.co.uk, is a good start - but the people who will see it are those that would already have had an interest anyway (by the very fact they are following those accounts). The downloadable posters are a great idea if fans get behind it - but they don't tell people how or where to buy tickets!
I'd hope there is a clear plan for the next 3 days that all club employees are involved in - to be giving free tickets to school kids, ringing round local businesses and 5-a-side teams offering them tickets, emailing Dale Lotto members with a direct link to buy tickets, emailing every single sponsor we have to see if they'd want to buy tickets / hospitality, and maybe even a pop up stall in the town centre to shift a few. Man City do it in the Arndale Centre, and if its good enough for them with their millions its certainly good enough for Dale!
I'll say again, its not a slight on the new BoD as god knows they have enough on their plate - but this is where every single club employee needs to be doing their bit to help out... the club shop is obviously quiet (footfall wise) so are the staff in there getting behind any initiatives to sell tickets for Sunday too? Its a collective effort. [Post edited 1 Dec 2021 17:46]
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Good post, much of the the current marketing effort for matches seems to be aimed at the fans who buy tickets and already attend or occasionally attend. I have no idea if they have a decent CRM system or not but they need to clearly identify the demographic that buys tickets and do more targeting outside the usual suspects and get out of our echo chamber.
I am also far from convinced about self- print posters you can get 1000 full colour A4 posters for £52 if they had been available at the last 2 home games people could have put them up at work , the local pub, shop, cafe, school etc.... rinse and repeat for every home game.
It should be easy to turn sponsors into advocates and partners but if you simply treat them as advertisers and not as partners, its going to be an uphill struggle. They all have employees, friends in business, families etc. We perhaps need to find out more about them and target accordingly... as in that famous salesman's question... "is there any thing else we can help with and anyone else who you know that might be interested"?
As a club we have to underpromise and overdeliver, not vice versa. People always have a choice where they spend their money, if they feel sponsoring Rochdale doesnt deliver for them in any way they will walk away. Maybe the first thing on the new marketing persons agenda needs to be to speak to sponsors past and present and hear their stories at first hand. |  | | |
| Match Day "Gimmicks" on 22:47 - Dec 1 with 1348 views | _Windydale |
There's a buzz around family and friends, when Rochdale are winning.
Being in the top 10 in the league is the obvious way to bring in the fans. It's no real secret to getting many more fans in, its a results based business.
Target the once in a bloom moon supporter. Those that do 3 or 4 games a season.
And it's got to be hassle free for a fan to turn up on a Saturday . Maybe after promising his/her mates after a night on the lash. Cash. Pay on the day.
The products got to be fairly priced. New fans won't pay for dire performances. Tickets prices could go up he further up the league we go. top 5 premier prices. In the doldrums cheaper prices for a lower league position. | | | |
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