PL Club finance breakdown 09:49 - May 26 with 7934 views | DDCH | Article in the Guardian https://www.theguardian.com/football/2016/may/25/premier-league-finances-club-by Swansea bit for those who don't want to read the whole thing Swansea City Accounts of Swansea City Football 2002 Ltd for 14 months to 31 July 2015 (club changed its financial year end to 31 July, so all figures are for 14 months from 31 May 2014) - Ownership Martin Morgan 23.7%; Brian Katzen 10.5%; Jeffrey Crevoiserat 10.5%; Swansea City Supporters Society Limited 21.1%; Huw Jenkins 13.2%; Robert Davies 10.5%; John van Zweden 5%; Leigh Dineen 5% - Turnover Joint 12th highest in League £104m, up from £99m in 2014 - Income Gate and match-day income £8m; TV and broadcasting £85m; Commercial & other £11m - Wage bill 8th highest in League £83m, up from £63m in 2014 - Wages as proportion of turnover 80% - Profit before tax £2m, following £1m profit in 2014 - Net debt £21m - Interest payable £0.2m - Highest-paid director Huw Jenkins, £516,667 State they are in: Long hailed as a model ownership structure, including by the Premier League’s Richard Scudamore. But the shareholders who have been partners to the supporters trust’s 21% stake for 14 years are now selling. The takeover by US investors Stephen Kaplan and Jason Levien is understood to be nearing completion, with the owners set to make millions for shares now valued at 100 times more than they paid in 2002. Huw Jenkins, credited with expert stewardship of the club through its remarkable rise, is set to stay as executive chairman. | ![](/images/avatars/9138.gif) |
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PL Club finance breakdown on 10:03 - May 26 with 5710 views | jackjackjackjack | You don't want to spend £100m to get a profit of £1m, so come the takeover, cuts will have to be made somewhere. | ![](/images/avatars/0.gif) |
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PL Club finance breakdown on 10:22 - May 26 with 5678 views | Starsky |
PL Club finance breakdown on 10:03 - May 26 by jackjackjackjack | You don't want to spend £100m to get a profit of £1m, so come the takeover, cuts will have to be made somewhere. |
The revenue from Sky goes up this season, so that will set things better | ![](/images/avatars/11964.gif) |
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PL Club finance breakdown on 10:24 - May 26 with 5666 views | Dewi1jack | What alarms me is the Income Gate and match-day income of £8m So, with fag packet maths and total guesswork. Guessing at about 6,000 students, disabled with free carers, seniors and kiddy tickets, income from STs at an average of £270 (£1.62 million) Leaving 10,000 full price at say £440 (£4.4 million) 3,000 walk ups including away fans at an average of £30 (£1.71 million) I make that about £7,730,000 Even if I've overestimated ticket sales by a £million, 19 matches of sponsorship/ annoying advertising boards facing the crowd and the pitch/ club shop/ mascots etc has raised very little in the way of match day income. Left the food and drink out as I assume that goes to Stadco. Especially when there is free World wide advertising of the club. IMHO, someone isn't very good at their jobs | ![](/images/avatars/8901.gif) |
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PL Club finance breakdown on 10:32 - May 26 with 5640 views | hammy |
PL Club finance breakdown on 10:22 - May 26 by Starsky | The revenue from Sky goes up this season, so that will set things better |
These are also 14 month figures to the end of July 2015, so probably include 2 months costs without any additional revenue. Will be interesting to see the change in the wage %age for this year. We've sold Jonjo, but taken on Gomis and Ayew ;) Given that this is a football club business we shouldn't expect to see significant profits since, as fans, we would much prefer to spend the money to get success on the field. But let's hope the increased revenue is spent wisely ! | ![](/images/avatars/9948.gif) |
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PL Club finance breakdown on 10:35 - May 26 with 5630 views | builthjack | Who owns the other 0.5% ? | ![](/images/avatars/11048.gif) |
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PL Club finance breakdown on 10:39 - May 26 with 5614 views | plasjack |
PL Club finance breakdown on 10:24 - May 26 by Dewi1jack | What alarms me is the Income Gate and match-day income of £8m So, with fag packet maths and total guesswork. Guessing at about 6,000 students, disabled with free carers, seniors and kiddy tickets, income from STs at an average of £270 (£1.62 million) Leaving 10,000 full price at say £440 (£4.4 million) 3,000 walk ups including away fans at an average of £30 (£1.71 million) I make that about £7,730,000 Even if I've overestimated ticket sales by a £million, 19 matches of sponsorship/ annoying advertising boards facing the crowd and the pitch/ club shop/ mascots etc has raised very little in the way of match day income. Left the food and drink out as I assume that goes to Stadco. Especially when there is free World wide advertising of the club. IMHO, someone isn't very good at their jobs |
As the saying goes you cant get a pint into a half pint pot as regards attendances, we are full for the majority of home games. Crowd money is a minute part of revenue even for the likes of Manu and Gunners. | ![](/images/avatars/18169.gif) | | ![](/images/icons/ignore-user.png) |
PL Club finance breakdown on 10:39 - May 26 with 5614 views | LeonisGod |
PL Club finance breakdown on 10:24 - May 26 by Dewi1jack | What alarms me is the Income Gate and match-day income of £8m So, with fag packet maths and total guesswork. Guessing at about 6,000 students, disabled with free carers, seniors and kiddy tickets, income from STs at an average of £270 (£1.62 million) Leaving 10,000 full price at say £440 (£4.4 million) 3,000 walk ups including away fans at an average of £30 (£1.71 million) I make that about £7,730,000 Even if I've overestimated ticket sales by a £million, 19 matches of sponsorship/ annoying advertising boards facing the crowd and the pitch/ club shop/ mascots etc has raised very little in the way of match day income. Left the food and drink out as I assume that goes to Stadco. Especially when there is free World wide advertising of the club. IMHO, someone isn't very good at their jobs |
All the sponsorship, shop, mascots, etc. will be counted under commercial though, won't it? Match day is pretty much just the tickets, lottos things, programme. So £8m sounds about right. Increasing the stadium by 5,000 would therefore lead to no more than £2m extra over the season in increased match day income. Makes you wonder whether it's worth it. | ![](/images/avatars/9866.gif) | | ![](/images/icons/ignore-user.png) |
PL Club finance breakdown on 10:41 - May 26 with 5606 views | Landore_Jack | Crystal Palace Net debt £0 (£18m cash in bank) West Brom: Net debt £0 Swansea Net debt £21m What a contrast. Surprised at that. [Post edited 26 May 2016 10:44]
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PL Club finance breakdown on 11:02 - May 26 with 5564 views | andypitt56 |
PL Club finance breakdown on 10:41 - May 26 by Landore_Jack | Crystal Palace Net debt £0 (£18m cash in bank) West Brom: Net debt £0 Swansea Net debt £21m What a contrast. Surprised at that. [Post edited 26 May 2016 10:44]
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I'm guessing the net debt is down the the money that's been plowed into the facilities the last few years. | ![](/images/avatars/0.gif) | | ![](/images/icons/ignore-user.png) |
PL Club finance breakdown on 11:05 - May 26 with 5562 views | builthjack |
PL Club finance breakdown on 10:39 - May 26 by LeonisGod | All the sponsorship, shop, mascots, etc. will be counted under commercial though, won't it? Match day is pretty much just the tickets, lottos things, programme. So £8m sounds about right. Increasing the stadium by 5,000 would therefore lead to no more than £2m extra over the season in increased match day income. Makes you wonder whether it's worth it. |
yes, it would make an extra £2.5m a year. so a £12 cost for 5000 seats would be paid for in 5 years. Then profit every year after that. If they got their own bars in that part it would make more. No brainer, build the bloody thing. | ![](/images/avatars/11048.gif) |
| Swansea Indepenent Poster Of The Year 2021. Dr P / Mart66 / Roathie / Parlay / E20/ Duffle was 2nd, but he is deluded and thinks in his little twisted brain that he won. Poor sod. We let him win this year, as he has cried for a whole year. His 14 usernames, bless his cotton socks.
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PL Club finance breakdown on 11:08 - May 26 with 5549 views | Dewi1jack |
PL Club finance breakdown on 10:39 - May 26 by LeonisGod | All the sponsorship, shop, mascots, etc. will be counted under commercial though, won't it? Match day is pretty much just the tickets, lottos things, programme. So £8m sounds about right. Increasing the stadium by 5,000 would therefore lead to no more than £2m extra over the season in increased match day income. Makes you wonder whether it's worth it. |
The wording is "income gate and match day revenue," so I took that as being all match day income and the paying "customers" as separate bits And I've only worked on a 19,000 full stadium. So somewhere in the region of £1 to £2 million extra revenue raised on 19 matches or about £2.50 to a fiver a person. Not forgetting the 5,000+ who'll turn up for cup games/ friendlies. 2 of them at an average of £10 a ticket raises another £100K 5,000 programmes at (are ours???) £3, £1 or £2 (???) for the cup games Club shop (trinkets, badges etc) to visitors. Shop and queues at the tills always seem jammed. Not forgetting say 1,000 replica kits at £45 a pop around the first game of the season. Lotto/ flyers whatever 1,000 at a quid(???) Genuinely don't know the prices for the programmes/ flyers No-one is so far convincing me the quoted figure for match day and ticket income is way too low. Or is it the same cash accounting system us at the Vetch used to operate with? [Post edited 26 May 2016 11:10]
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PL Club finance breakdown on 11:20 - May 26 with 5519 views | plasjack | Selling Jonjo for £12M covers us for 18 months then. | ![](/images/avatars/18169.gif) | | ![](/images/icons/ignore-user.png) |
PL Club finance breakdown on 11:24 - May 26 with 5506 views | longlostjack | We're redder than the communists. 80% of the turnover is going in wages to the workers (players). Karl Marx would be a Jack ! | ![](/images/avatars/9563.gif) |
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PL Club finance breakdown on 11:46 - May 26 with 5452 views | plasjack |
PL Club finance breakdown on 11:24 - May 26 by longlostjack | We're redder than the communists. 80% of the turnover is going in wages to the workers (players). Karl Marx would be a Jack ! |
If Stalin was Chairman all our sacked ex managers would be liquidated, saving us paying them compensation payments as well. | ![](/images/avatars/18169.gif) | | ![](/images/icons/ignore-user.png) |
PL Club finance breakdown on 11:51 - May 26 with 5435 views | jasper_T |
PL Club finance breakdown on 10:32 - May 26 by hammy | These are also 14 month figures to the end of July 2015, so probably include 2 months costs without any additional revenue. Will be interesting to see the change in the wage %age for this year. We've sold Jonjo, but taken on Gomis and Ayew ;) Given that this is a football club business we shouldn't expect to see significant profits since, as fans, we would much prefer to spend the money to get success on the field. But let's hope the increased revenue is spent wisely ! |
The change of year end is the only reason those figures might look alarming. Next year's will be right as rain. | ![](/images/avatars/0.gif) | | ![](/images/icons/ignore-user.png) |
PL Club finance breakdown on 12:08 - May 26 with 5402 views | plasjack |
PL Club finance breakdown on 11:52 - May 26 by LeonisGod | Aye, not denying we're a bit amateurish on our marketing & customer service still. Catering is a joke for starters. |
Think catering is run by Compass, not directly by Stadco, how much we rake in as a percentage of sales anyone Know?. | ![](/images/avatars/18169.gif) | | ![](/images/icons/ignore-user.png) |
PL Club finance breakdown on 12:35 - May 26 with 5359 views | Dewi1jack |
PL Club finance breakdown on 12:08 - May 26 by plasjack | Think catering is run by Compass, not directly by Stadco, how much we rake in as a percentage of sales anyone Know?. |
Aren't compass a partner in Stadco? Along with the council, us and Ospreys. Think there's one other making 5 partners Edit. Can blame the board for signing players and staff , not doing enough commercially etc. Can't blame the sell outs for the c**p food and coffee though. At least I don't think so. Unless it's an arm of someone's catering/ vending company [Post edited 26 May 2016 12:38]
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PL Club finance breakdown on 12:42 - May 26 with 5336 views | Landore_Jack | It would be great if we used local companies for catering. E.g. Castell Howell, Lewis Pies, Tomos Watkins, Felinfoel etc. | ![](/images/avatars/19054.gif) |
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PL Club finance breakdown on 14:18 - May 26 with 5252 views | Glyn1 |
PL Club finance breakdown on 10:39 - May 26 by LeonisGod | All the sponsorship, shop, mascots, etc. will be counted under commercial though, won't it? Match day is pretty much just the tickets, lottos things, programme. So £8m sounds about right. Increasing the stadium by 5,000 would therefore lead to no more than £2m extra over the season in increased match day income. Makes you wonder whether it's worth it. |
"Increasing the stadium by 5,000 would therefore lead to no more than £2m extra over the season in increased match day income. Makes you wonder whether it's worth it." No it doesn't. 5,000 x 19 home matches = 95,000 extra people watching the Swans. It's not always about the money (but you know that). [Post edited 26 May 2016 14:20]
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PL Club finance breakdown on 15:19 - May 26 with 5195 views | scottishjack | Wages 80% of turnover! That's worryingly high no? | ![](/images/avatars/8675.gif) | | ![](/images/icons/ignore-user.png) |
PL Club finance breakdown on 15:48 - May 26 with 5170 views | jackjackjackjack |
PL Club finance breakdown on 15:19 - May 26 by scottishjack | Wages 80% of turnover! That's worryingly high no? |
Only QPR were higher. Best sign some of their high earners to help them out. | ![](/images/avatars/0.gif) |
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PL Club finance breakdown on 16:28 - May 26 with 5103 views | somersetsimon |
PL Club finance breakdown on 10:41 - May 26 by Landore_Jack | Crystal Palace Net debt £0 (£18m cash in bank) West Brom: Net debt £0 Swansea Net debt £21m What a contrast. Surprised at that. [Post edited 26 May 2016 10:44]
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So when did we accrue that £21M debt? I thought we's made a profit for the last 5 years. Is this some kind of accountancy sleight of hand? | ![](/images/avatars/9212.gif) | | ![](/images/icons/ignore-user.png) |
PL Club finance breakdown on 16:29 - May 26 with 5102 views | somersetsimon |
PL Club finance breakdown on 15:48 - May 26 by jackjackjackjack | Only QPR were higher. Best sign some of their high earners to help them out. |
I think QPR's wages to turnover figure was something insane like 120%! | ![](/images/avatars/9212.gif) | | ![](/images/icons/ignore-user.png) |
PL Club finance breakdown on 16:32 - May 26 with 5096 views | Landore_Jack |
PL Club finance breakdown on 16:28 - May 26 by somersetsimon | So when did we accrue that £21M debt? I thought we's made a profit for the last 5 years. Is this some kind of accountancy sleight of hand? |
The figure quoted by the Guardian may be incorrect. If the figure is accurate I would like to know how. I thought the finances were healthy? [Post edited 26 May 2016 16:39]
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