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like SR give a t0ss. They have the ST money already. Income from selling additional tickets, replica kit and warm flat beer is a pittance of the TV income.
At the end of the day a ST holder pays for access to 19 games at SMS. Everything else including all the loyalty crap is generated by PR fairies. Same happens in any other industry. Do you think Tesco or Esso actually care about anything but profit margin.
Only the water companies care by making the effort to pump nutrients into streams, rivers and the sea to feed sealife