When theatres are advertising new plays, they cherry pick the best bits from what are sometimes very bad reviews. So, if a reviewer writes, "This play was absolutely awful. The other actors were so bad that they made even the terrible Fred Brown's performance look outstanding," the theatre will advertise, "Outstanding performance by Fred Brown!"
Saints could advertise, "Southampton FC, the Record Breaking Team! "
If the TV programme, Record Breakers, was still on, they could've been our shirt sponsors. [Post edited 10 Jan 11:13]
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