| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) 20:35 - Jun 29 with 11677 views | JackSwanTV |
Got a cracking interview with Leigh Dineen in issue #38 of Jack Swan where we have a good look at the commercial side of the club. He reveals a lot of interesting things including how many shirts we have sold in South Korea.
Plus we have Ferrie Bodde's Swans eleven, some great stories from Mel Nurse plus all the usual.
http://issuu.com/jackswan/docs/issue_38 |  |
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| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 20:53 - Jun 29 with 8923 views | Swan91 |
I've seen 1 or 2 people walking around here (seoul, Korea) with swans tops on and that's it. But nearly everyone knows swansea now though. When i say I'm from swansea they automatically say ki!! Or if I say ki plays for the city where I'm from then they say swansea so people know us here.
It's just stores sell Italian, Spanish and german(quite a few Koreans playing in Germany) shirts. The only pl clubs ive seen here are Man Utd, Chelsea and totenham weirdly enough. If there was more access to swansea shirts here with Ki on then im sure more people would buy it. | | | |
| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 21:14 - Jun 29 with 8797 views | Starsky |
| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 20:53 - Jun 29 by Swan91 |
I've seen 1 or 2 people walking around here (seoul, Korea) with swans tops on and that's it. But nearly everyone knows swansea now though. When i say I'm from swansea they automatically say ki!! Or if I say ki plays for the city where I'm from then they say swansea so people know us here.
It's just stores sell Italian, Spanish and german(quite a few Koreans playing in Germany) shirts. The only pl clubs ive seen here are Man Utd, Chelsea and totenham weirdly enough. If there was more access to swansea shirts here with Ki on then im sure more people would buy it. |
Are you telling me that you can't buy a Swansea shirt with Ki on it in Seoul? |  |
| It's just the internet, init. |
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| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 21:22 - Jun 29 with 8739 views | Darran |
| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 21:14 - Jun 29 by Starsky |
Are you telling me that you can't buy a Swansea shirt with Ki on it in Seoul? |
He's probably looking in the wrong places there's not much call for them in brothels. [Post edited 29 Jun 2015 21:22]
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| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 21:24 - Jun 29 with 8718 views | Swan91 |
| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 21:14 - Jun 29 by Starsky |
Are you telling me that you can't buy a Swansea shirt with Ki on it in Seoul? |
Honestly havent seen any. I've seen South korea shirts with Ki on it, but not swansea ones. Haven't seen a single swans shirt on sale and I've been to all the main shopping areas and big sports stores in seoul. | | | |
| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 21:24 - Jun 29 with 8713 views | monmouth |
| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 21:14 - Jun 29 by Starsky |
Are you telling me that you can't buy a Swansea shirt with Ki on it in Seoul? |
I rubbed my eyes at that one too and thought I'd misread it. That would be the commercial f**k up of all f**k ups wouldn't it? It's not a question you'd even think to ask it would be so insane. |  |
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| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 21:26 - Jun 29 with 8687 views | Starsky |
| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 21:22 - Jun 29 by Darran |
He's probably looking in the wrong places there's not much call for them in brothels. [Post edited 29 Jun 2015 21:22]
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Lol, he'd better not.
Wait till I get him home! | |
| It's just the internet, init. |
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| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 21:28 - Jun 29 with 8662 views | Darran |
| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 21:26 - Jun 29 by Starsky |
Lol, he'd better not.
Wait till I get him home! |
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| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 23:10 - Jun 29 with 8223 views | whiterock |
So how many we selling, was told 200 a day when ki first joined, by the sounds of it, that's a bit far fetched | | | |
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| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 23:12 - Jun 29 with 8212 views | Swan91 |
| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 23:10 - Jun 29 by whiterock |
So how many we selling, was told 200 a day when ki first joined, by the sounds of it, that's a bit far fetched |
I think In the link it is said that we haven't sold more than 70-80 shirts there. | | | |
| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 23:14 - Jun 29 with 8205 views | Clinton |
| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 21:22 - Jun 29 by Darran |
He's probably looking in the wrong places there's not much call for them in brothels. [Post edited 29 Jun 2015 21:22]
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Although David Mellor did go for full Chelsea kit when playing away. Perhaps there's more demand then you'd imagine? |  |
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| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 23:34 - Jun 29 with 8137 views | Banosswan |
We've only just stopped selling them exclusively in the club shop and Debenhams |  |
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| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 04:22 - Jun 30 with 7951 views | Starsky |
From the magazine...
Question: "who's shirt is the biggest seller at the club"
Lee Dineen: "it's usually the goal scorer isn't it? I don't know"
WTF? | |
| It's just the internet, init. |
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| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 09:59 - Jun 30 with 7630 views | Dewi1jack |
| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 23:34 - Jun 29 by Banosswan |
We've only just stopped selling them exclusively in the club shop and Debenhams |
And this sums up the inadequacy of hiring non professionals for a commercial department in a multi million £ business, that is basically self promoting thanks to TV coverage.
All that free advertising in any country that airs the PL. Wasted
We've played City, United, Chelsea, Liverpool and Arsenal numerous times on TV since our promotion. Even beating them all which makes headlines (off day for Arsenal etc!!) in the papers all over the World.
How much free promotion/ advertising can you get without trying for your company?
And you can only get a shirt (at about £50 a pop with one of the biggest/ most famous kit/ training shoe makers on board) from the club shop.
I'm sure Adidas would help us sell them Worldwide if approached. Certainly offer ideas as it's in their interest to sell as many as poss. |  |
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| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 10:02 - Jun 30 with 7628 views | dobjack2 |
| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 23:12 - Jun 29 by Swan91 |
I think In the link it is said that we haven't sold more than 70-80 shirts there. |
If that is correct perhaps the commercial department should be asked what they have done to get Ki merchandise to Sourh Korea and what other commercial opportunities for the club they have been exploiting or seeking to exploit.
Without knowing what they are doing/ trying to do it is easy to slag off the commercial department when comments like those above are printed. However, the commercial department should perhaps communicate what it is up to and if it lacks ideas or expertise perhaps the board could look to employ someone with experience in this area. | | | |
| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 10:15 - Jun 30 with 7606 views | Swan91 |
| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 04:22 - Jun 30 by Starsky |
From the magazine...
Question: "who's shirt is the biggest seller at the club"
Lee Dineen: "it's usually the goal scorer isn't it? I don't know"
WTF? |
Sounds like the commercial department are in need of a shake up to be honest. For the past few seasons it seems like most of the complaints people have on this forum has something to do with the commercial department and most of the time it sounds like they do not know what they are doing. Crazy really. | | | |
| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 10:53 - Jun 30 with 7554 views | JackSwanTV |
Do most Swans fans adore Leon Britton as much as South Korea love Ki?
How many will pay £60 for a MLS team shirt with him on? Brighton shirt? | |
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| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 11:09 - Jun 30 with 7518 views | builthjack |
Swans should have played a friendly there, and also in China, then the shirts may be sold.
Having said that, the Koreans at the Stoke home game at the end of the season must have had 100 shirts between them. They were in front of me at the tills. On sale at £15 though. |  |
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| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 11:09 - Jun 30 with 7514 views | JackSomething |
| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 10:53 - Jun 30 by JackSwanTV |
Do most Swans fans adore Leon Britton as much as South Korea love Ki?
How many will pay £60 for a MLS team shirt with him on? Brighton shirt? |
Well that's a little different isn't it? Britton is one of our favourite sons, but we have plenty of other club legends, both current and past.
South Korea still has relatively few players at the top levels of club football, so Ki in the Premier League is a big deal. Plus we've been told him and his missus are the equivalent of the Beckhams over there.
I'm no expert, but if Swans shirts were easily available to South Koreans at a decent price (with Ki's name and number already on there), I'd presume they'd sell pretty well. |  |
| You know, Hobbes, some days even my lucky rocket ship underpants don't help. |
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| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 12:09 - Jun 30 with 7416 views | hobo |
| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 11:09 - Jun 30 by JackSomething |
Well that's a little different isn't it? Britton is one of our favourite sons, but we have plenty of other club legends, both current and past.
South Korea still has relatively few players at the top levels of club football, so Ki in the Premier League is a big deal. Plus we've been told him and his missus are the equivalent of the Beckhams over there.
I'm no expert, but if Swans shirts were easily available to South Koreans at a decent price (with Ki's name and number already on there), I'd presume they'd sell pretty well. |
South Korea is a very rich country too, so it's madness not to be selling them over there. Swans shirts should be on sale in every major sports chain in the country! |  | | |
| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 13:00 - Jun 30 with 7315 views | Starsky |
| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 10:02 - Jun 30 by dobjack2 |
If that is correct perhaps the commercial department should be asked what they have done to get Ki merchandise to Sourh Korea and what other commercial opportunities for the club they have been exploiting or seeking to exploit.
Without knowing what they are doing/ trying to do it is easy to slag off the commercial department when comments like those above are printed. However, the commercial department should perhaps communicate what it is up to and if it lacks ideas or expertise perhaps the board could look to employ someone with experience in this area. |
I Hear what you're saying, however you've only got to remember how little foresight went into the stock orders for the centenary shirt.
It's well documented on here.
Supply dried up before Christmas on popular sizes. | |
| It's just the internet, init. |
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| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 13:01 - Jun 30 with 7313 views | Swan91 |
| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 10:53 - Jun 30 by JackSwanTV |
Do most Swans fans adore Leon Britton as much as South Korea love Ki?
How many will pay £60 for a MLS team shirt with him on? Brighton shirt? |
Lots of people wear foreign football club shirts in korea, mainly ones with korean footballers on them. But for some reason swansea shirts are nowhere to be found.
Another thing to add is that there are a lot of korean people in London. And last time we played arsenal quite a few turned up to support the swans. My friend who is korean was one of them. And she said that they wanted to get shirts a week before the game so they can turn up to support the swans. But most had trouble. So some wernt able to buy them.
There should be atleast a few major cities we should be looking at selling shirts but for some reason we are not able to do it.
The cities i think are: London, Hong Kong, Seoul, somewhere in America and maybe look into the African market now that we have ayew and possibly barrow for the future.
We should be looking at distributing to these places but I don't think we are. Could be a ruined opportunity for extra revenue! | | | |
| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 15:09 - Jun 30 with 7132 views | Dewi1jack |
| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 10:02 - Jun 30 by dobjack2 |
If that is correct perhaps the commercial department should be asked what they have done to get Ki merchandise to Sourh Korea and what other commercial opportunities for the club they have been exploiting or seeking to exploit.
Without knowing what they are doing/ trying to do it is easy to slag off the commercial department when comments like those above are printed. However, the commercial department should perhaps communicate what it is up to and if it lacks ideas or expertise perhaps the board could look to employ someone with experience in this area. |
A serious question for you, not having a pop, just asking.
Do you think our commercial department lacks ideas or expertise?
They could easily be bringing in more money (even if it's only a few quid on each shirt sale.)
The amount of FREE World wide advertising the whole of the PL gives us, any size company would adore. They pay a fortune just for a little 20/ 30 second second radio or TV ad, shown/ heard locally. National advert prices are even higher.
We get shown on TV around the World. We're in the major papers on a fairly constant basis (even more so when we beat the "biggies"), we have radio coverage, internet coverage etc and it's free.
And the bloody shirts were only available recently in the club shop or Debenhams Swansea. Don't think there's even an FleaBay shop set up (I could be wrong, haven't looked.)
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| If you wake up breathing, thats a good start to your day and you'll make many thousands of people envious. |
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| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 15:33 - Jun 30 with 7109 views | Glyn1 |
Swans shirts are finally now on sale in the big Sports Direct store in Oxford St, London. Not that I'd willingly give Mike Ashley any of my money, but if any Koreans attending London away matches can't get shirts from the club shop, then send them to there.
[EDIT: whiterock has pointed out below that they are on sale in JD Sports not Sports Direct, so nothing to do with Mike Ashley. Here's the Swans page on their website: http://www.jdsports.co.uk/search/Swansea ] [Post edited 30 Jun 2015 17:52]
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| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 17:21 - Jun 30 with 7018 views | whiterock |
| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 15:33 - Jun 30 by Glyn1 |
Swans shirts are finally now on sale in the big Sports Direct store in Oxford St, London. Not that I'd willingly give Mike Ashley any of my money, but if any Koreans attending London away matches can't get shirts from the club shop, then send them to there.
[EDIT: whiterock has pointed out below that they are on sale in JD Sports not Sports Direct, so nothing to do with Mike Ashley. Here's the Swans page on their website: http://www.jdsports.co.uk/search/Swansea ] [Post edited 30 Jun 2015 17:52]
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Not sports direct, JD sports, nothing to do with Mike Ashley | | | |
| REVEALED; How many Swans shirts sold in South Korea! (it is surprising!!!!!) on 14:23 - Jul 1 with 6646 views | JackSwanTV |
On the other side of it. Were people impressed with sales in U.S?? Thought that was incredible | |
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