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Post deleted 20:24 - Apr 13 with 15576 viewsColDale

Right that post is gone. Either its a troll or we have people again within the first team airing their grievances on here. Time will tell but either way its not healthy for the club to have such things on here. Call it censorship call it what you want but on the eve of a game which could see us relegated, it is clear that whoever is behind it doesn't have the best interests of the club at heart. If further posts need deleting, then so be it.
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Post deleted on 16:02 - Apr 15 with 1447 viewsColDale

Post deleted on 15:57 - Apr 15 by RAFCBLUE

My favourite club shop ad for a little while is this one:

http://shop.rochdaleafc.co.uk/rafcshop/Product.aspx?ProductID=9bee66e8-f308-47e9

I shudder to think before listing that item, if the following would have been considered:

1) Was a product picture provided or was it possible to take a product picture with a digital camera?
2) would it have been helpful to list the ingredients?
3) is a £1.99 chocolate bar likely to sell?

At least the seasonal nature of the ad was updated to keep it current. Oh.....

For reference this is how Tescos compares:
http://www.tesco.com/groceries/Product/Details/?id=252263734




its simple

Every single new product in the club shop is photographed immediately, and is advertised for sale on the OS, and in the next TVOS. It must also be very clear that it can be ordered online. If there is a significant number of new items in the club shop then a pull out needs to be prepared. But as I said yesterday, there hasn't been a single item that has been for sale in the club shop that has been advertised in the matchday programme. Not one single item.
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Post deleted on 16:14 - Apr 15 with 1425 views442Dale

The first challenge, across the club, is to get everyone to care about every aspect of the business.

Poll: Greatest Ever Dale Game

0
Post deleted on 16:20 - Apr 15 with 1406 viewsYouTubeDale

It is obvious that R17ALE and co. have got bundles of energy, enthusiasm and good ideas. Chris Dunphy is Dale through and through wanting the very best for the club. I am amazed that he has not harnessed these qualities/people in order to move the club forward (I am assuming that you are not part of the Think Tank group). Yes, he said that at the AGM that the Think Tank was moving forward but has he got the right people involved, especially in relation to the new technology aspects? We might be doing him a disservice and wheels might be in motion as we speak. But on the surface, it seems that your qualities are being wasted. Surely Chris needs an injection of new blood to the cause. Or is there a case of too much "politicking" going on ?


Jesus saves but Beasley scores off the rebound.
Poll: Do you want Keith Hill to leave immediately?

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Post deleted on 16:24 - Apr 15 with 1390 viewsColDale

Post deleted on 16:20 - Apr 15 by YouTubeDale

It is obvious that R17ALE and co. have got bundles of energy, enthusiasm and good ideas. Chris Dunphy is Dale through and through wanting the very best for the club. I am amazed that he has not harnessed these qualities/people in order to move the club forward (I am assuming that you are not part of the Think Tank group). Yes, he said that at the AGM that the Think Tank was moving forward but has he got the right people involved, especially in relation to the new technology aspects? We might be doing him a disservice and wheels might be in motion as we speak. But on the surface, it seems that your qualities are being wasted. Surely Chris needs an injection of new blood to the cause. Or is there a case of too much "politicking" going on ?



you couldn't be any more wrong. R17 and myself were both involved in the Think Tank. Read back to pages 2 or 3 for the successes that has brought so far.
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Post deleted on 16:37 - Apr 15 with 1348 viewsRAFCBLUE

Post deleted on 16:02 - Apr 15 by ColDale

its simple

Every single new product in the club shop is photographed immediately, and is advertised for sale on the OS, and in the next TVOS. It must also be very clear that it can be ordered online. If there is a significant number of new items in the club shop then a pull out needs to be prepared. But as I said yesterday, there hasn't been a single item that has been for sale in the club shop that has been advertised in the matchday programme. Not one single item.


You would think, however given the shop doesn't list all of the items the shop sell, I wouldn't hold my breath for the new ones.

George Bernard Shaw had it right: "He who can does; he who cannot, teaches." https://www.visittheusa.co.uk/
Poll: EGM - which way are you voting?

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Post deleted on 16:47 - Apr 15 with 1323 viewsRAFCBLUE

Post deleted on 16:20 - Apr 15 by YouTubeDale

It is obvious that R17ALE and co. have got bundles of energy, enthusiasm and good ideas. Chris Dunphy is Dale through and through wanting the very best for the club. I am amazed that he has not harnessed these qualities/people in order to move the club forward (I am assuming that you are not part of the Think Tank group). Yes, he said that at the AGM that the Think Tank was moving forward but has he got the right people involved, especially in relation to the new technology aspects? We might be doing him a disservice and wheels might be in motion as we speak. But on the surface, it seems that your qualities are being wasted. Surely Chris needs an injection of new blood to the cause. Or is there a case of too much "politicking" going on ?



The solution cant be unpaid Volunteers running key basic aspects of a professional club.

Where are those non-playing employees with responsibility for such matters? Who in the club conducts their objective setting and review process?

Basically - who is responsible and are they accountable like I am for the job my company pays me to do?

Fix what is there or replace it if it is not fit for purpose.

George Bernard Shaw had it right: "He who can does; he who cannot, teaches." https://www.visittheusa.co.uk/
Poll: EGM - which way are you voting?

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Post deleted on 16:49 - Apr 15 with 1319 viewsmacro

Post deleted on 15:57 - Apr 15 by RAFCBLUE

My favourite club shop ad for a little while is this one:

http://shop.rochdaleafc.co.uk/rafcshop/Product.aspx?ProductID=9bee66e8-f308-47e9

I shudder to think before listing that item, if the following would have been considered:

1) Was a product picture provided or was it possible to take a product picture with a digital camera?
2) would it have been helpful to list the ingredients?
3) is a £1.99 chocolate bar likely to sell?

At least the seasonal nature of the ad was updated to keep it current. Oh.....

For reference this is how Tescos compares:
http://www.tesco.com/groceries/Product/Details/?id=252263734




maybe it's an ongoing project...
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Post deleted on 16:56 - Apr 15 with 1293 viewszxcvbnm

Post deleted on 16:20 - Apr 15 by YouTubeDale

It is obvious that R17ALE and co. have got bundles of energy, enthusiasm and good ideas. Chris Dunphy is Dale through and through wanting the very best for the club. I am amazed that he has not harnessed these qualities/people in order to move the club forward (I am assuming that you are not part of the Think Tank group). Yes, he said that at the AGM that the Think Tank was moving forward but has he got the right people involved, especially in relation to the new technology aspects? We might be doing him a disservice and wheels might be in motion as we speak. But on the surface, it seems that your qualities are being wasted. Surely Chris needs an injection of new blood to the cause. Or is there a case of too much "politicking" going on ?



The problem seems to be too many people within the commercial department who coast and don't do their jobs properly. So we get a poor website, a poor range of products and sloppy standards

Poll: Best loanee keeper

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Post deleted on 17:00 - Apr 15 with 1279 viewsSuddenLad

Post deleted on 16:56 - Apr 15 by zxcvbnm

The problem seems to be too many people within the commercial department who coast and don't do their jobs properly. So we get a poor website, a poor range of products and sloppy standards


For what the club shop actually generates in terms of finance, it may as well be relocated to Red Lumb, and business conducted on the internet.

It's a waste of time, floor space and salaries. We'd be better converting it into separate licensed premises, which would generate more revenue, attract more customers and merchandise could still be sold over the bar.

“It is easier to fool people, than to convince them that they have been fooled”

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Post deleted on 17:33 - Apr 15 with 1221 viewsYouTubeDale

Post deleted on 16:24 - Apr 15 by ColDale

you couldn't be any more wrong. R17 and myself were both involved in the Think Tank. Read back to pages 2 or 3 for the successes that has brought so far.


Sorry, I am now clear that you were part of the group.

Successes brought so far ??

I can see a lot of questions and suggestions on what the club should be working on. And I know one of your main thrusts is to get a paid "professional" in to do the mountains of work.

So, the Think Tank has thunk...now the main beef being the lack of actual doing ?

Jesus saves but Beasley scores off the rebound.
Poll: Do you want Keith Hill to leave immediately?

0
Post deleted on 17:41 - Apr 15 with 1200 viewsYouTubeDale

Post deleted on 17:00 - Apr 15 by SuddenLad

For what the club shop actually generates in terms of finance, it may as well be relocated to Red Lumb, and business conducted on the internet.

It's a waste of time, floor space and salaries. We'd be better converting it into separate licensed premises, which would generate more revenue, attract more customers and merchandise could still be sold over the bar.


...or under-the-counter.

Jesus saves but Beasley scores off the rebound.
Poll: Do you want Keith Hill to leave immediately?

0
Post deleted on 17:45 - Apr 15 with 1181 viewsColDale

Post deleted on 17:33 - Apr 15 by YouTubeDale

Sorry, I am now clear that you were part of the group.

Successes brought so far ??

I can see a lot of questions and suggestions on what the club should be working on. And I know one of your main thrusts is to get a paid "professional" in to do the mountains of work.

So, the Think Tank has thunk...now the main beef being the lack of actual doing ?


the beef is that after promising so much initially, there's this feeling of being let down by the club's response. At the start, the club were very open to ideas and things like the promotions for the Yeovil game came from the meetings, and there seemed a genuine desire from the club to change things.

However, when the main report was put together in January (which was a culmination of all of the meetings) with a lot of hard working going into preparing it, it was met with a wall of silence from the club, not even an acknowledgement of receiving it, and we're approaching months rather than weeks. The only time it has been mentioned was at the AGM when it was announced that phase one of the Think Tank had been completed, and the club were going ahead with phase two. Had the club responded by saying it was a crock of shít, then fair enough, but there's not even been that.
[Post edited 1 Jan 1970 1:00]
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Post deleted on 17:50 - Apr 15 with 1166 viewsYouTubeDale

Oh...it's all coming back to me now. Yes, I remember the "Phases". The penny is slowly dropping...bear with me.

Jesus saves but Beasley scores off the rebound.
Poll: Do you want Keith Hill to leave immediately?

0
Post deleted on 17:51 - Apr 15 with 1161 viewsD_Alien

Post deleted on 17:45 - Apr 15 by ColDale

the beef is that after promising so much initially, there's this feeling of being let down by the club's response. At the start, the club were very open to ideas and things like the promotions for the Yeovil game came from the meetings, and there seemed a genuine desire from the club to change things.

However, when the main report was put together in January (which was a culmination of all of the meetings) with a lot of hard working going into preparing it, it was met with a wall of silence from the club, not even an acknowledgement of receiving it, and we're approaching months rather than weeks. The only time it has been mentioned was at the AGM when it was announced that phase one of the Think Tank had been completed, and the club were going ahead with phase two. Had the club responded by saying it was a crock of shít, then fair enough, but there's not even been that.
[Post edited 1 Jan 1970 1:00]


I suspect the silence is in no small part due to the fact that the board members simply don't understand some of the technology being proposed.

It's like you or I being asked to comment on nuclear fission. We can't.

Poll: What are you planning to do v Newport

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Post deleted on 17:53 - Apr 15 with 1149 viewsDoris

Post deleted on 17:45 - Apr 15 by ColDale

the beef is that after promising so much initially, there's this feeling of being let down by the club's response. At the start, the club were very open to ideas and things like the promotions for the Yeovil game came from the meetings, and there seemed a genuine desire from the club to change things.

However, when the main report was put together in January (which was a culmination of all of the meetings) with a lot of hard working going into preparing it, it was met with a wall of silence from the club, not even an acknowledgement of receiving it, and we're approaching months rather than weeks. The only time it has been mentioned was at the AGM when it was announced that phase one of the Think Tank had been completed, and the club were going ahead with phase two. Had the club responded by saying it was a crock of shít, then fair enough, but there's not even been that.
[Post edited 1 Jan 1970 1:00]


Reading and hearing all that has been said in chats in the sandy lane ,why do people keep trying to help the club when they are openly taking the p--s,you and many others in the trust have done it time and time again only to be ridiculed and ignored .I honestly believe the club dont care what we think and play lip service to get rid of us ,can somebody tell me any different ? , i also think they treat with distain the Trust and am sure they feel we are a necessary hindrance .
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Post deleted on 17:58 - Apr 15 with 1132 viewsR17ALE

Post deleted on 16:47 - Apr 15 by RAFCBLUE

The solution cant be unpaid Volunteers running key basic aspects of a professional club.

Where are those non-playing employees with responsibility for such matters? Who in the club conducts their objective setting and review process?

Basically - who is responsible and are they accountable like I am for the job my company pays me to do?

Fix what is there or replace it if it is not fit for purpose.


One thing that was odd about the whole Think Tank thing from the start is that, even though the idea was the Chairman's, and he appointed the Chair of the Think Tank, not one member of the club's commercial and marketing team were asked to participate. Of course they may have been asked and refused, but that would surprise me.

Consider this - if the Chairman of your employer decided to gather a group of customers to try and help you do a better job would you:

a) demand an explanation why?
b) demand to be involved in the group?
c) refuse to get involved?
d) show no interests in its findings?

I'd be an a and b as I suspect most posters on here would. However, club staff were either c or d. I think therein lies many answers to the frustrations fans are feeling at the shortcomings of the club in certain departments.

Poll: Who do you think bury should appoint as their next manager?

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Post deleted on 18:02 - Apr 15 with 1111 views442Dale

Post deleted on 17:50 - Apr 15 by YouTubeDale

Oh...it's all coming back to me now. Yes, I remember the "Phases". The penny is slowly dropping...bear with me.


I was surprised to hear the word 'phase' used, as when Steve Eyre used it there was cause for concern.

Poll: Greatest Ever Dale Game

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Post deleted on 18:03 - Apr 15 with 1109 viewsSaxonDale

Well done to the Think Tank on thinking up such fantastic schemes to both retain and attract fans to Rochdale AFC. I think the fact that the board have chosen to ignore the fantastic advice given to them by a voluntary organisation is both incredibly rude but more importantly gives a simple answer to why this club is in the mess we are off the pitch.
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Post deleted on 18:08 - Apr 15 with 1091 viewsColDale

Whilst this thread has strayed somewhat from its original purpose, it continues to highlight that the supporters of this football club recognise that things off the field are not doing as well as they could be and have the genuine desire to help make them changes for the betterment of the football club. It is not criticism, it is not a witch hunt, just the genuine desire to help improve the fortunes of the football club.
[Post edited 1 Jan 1970 1:00]
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Post deleted on 18:11 - Apr 15 with 1079 viewsYouTubeDale

The plot thickens in relation to R17ALE' s last post ...

Come on Chris, we've money in the bank at the moment. Spend some on a marketing professional. If the job is done correctly then the money won't be spent but we will actually make money ie. revenue more than salary. For the long-term good of the club you know it makes simple sense.

[Post edited 1 Jan 1970 1:00]

Jesus saves but Beasley scores off the rebound.
Poll: Do you want Keith Hill to leave immediately?

0
Post deleted on 18:18 - Apr 15 with 1062 viewsNewbury_Dale

Does Chris Dunphy actually know what he's doing ?

I've said this before and I'll say it again. Keith Hill and David Flitcroft took us to great places with tremendous forward thinking and an ability to create a team unit which has long since disappeared. They found players of the ilk of Perkins, O'Grady and Dawson. Was this achieved because of our chairman, or in-spite of him ?

Look at Dunphy's key deliverables. 1) He made a terrible managerial appointment and then compounded it with the Beech wilderness months. 2) The commercial side of the club is a shambles. 3) We never truly captured the imagination of the non-diehards during our boom with effective marketting...and 4) we never got the training ground we craved to take the club forward.

The Think Tank has bombed by the looks of things...and despite the concerted efforts of some committed supporters. Dunphy should be asked to publically explain this.
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Post deleted on 18:18 - Apr 15 with 1060 viewselectricblue

Post deleted on 17:58 - Apr 15 by R17ALE

One thing that was odd about the whole Think Tank thing from the start is that, even though the idea was the Chairman's, and he appointed the Chair of the Think Tank, not one member of the club's commercial and marketing team were asked to participate. Of course they may have been asked and refused, but that would surprise me.

Consider this - if the Chairman of your employer decided to gather a group of customers to try and help you do a better job would you:

a) demand an explanation why?
b) demand to be involved in the group?
c) refuse to get involved?
d) show no interests in its findings?

I'd be an a and b as I suspect most posters on here would. However, club staff were either c or d. I think therein lies many answers to the frustrations fans are feeling at the shortcomings of the club in certain departments.


If its c, refuse to get involved then they should be asked why.
If its d, show no interests in its findings then what are they doing in that job....
Sounds very much like them being on a cushy number and have been for a number of years, if the club want to move forward then these people should be moved on...
If my wife refused to do any of the items mentioned above she would have been sacked by now.
So why havent these people!
Arethe peole undet contract! I know employmeny law stipulates that an employee is to have a contract stipulating their working criteria..
Perhaps thats the stumbling block its not in the contract.

I wonder if its worth somebody writing w ell put together letter to CD asking why the club shop etc is not used to its maxium amongst other things, then if you get a reply put it on here...

My all time favourite Dale player Mr Lyndon Symmonds

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Post deleted on 18:20 - Apr 15 with 1051 viewsR17ALE

Post deleted on 17:53 - Apr 15 by Doris

Reading and hearing all that has been said in chats in the sandy lane ,why do people keep trying to help the club when they are openly taking the p--s,you and many others in the trust have done it time and time again only to be ridiculed and ignored .I honestly believe the club dont care what we think and play lip service to get rid of us ,can somebody tell me any different ? , i also think they treat with distain the Trust and am sure they feel we are a necessary hindrance .


For the love of the club Doris. Part of being a supporter is wanting to see your club improve and advance. When it is visibly going backwards the instinct is to help - like you would an elderly relative - even if they did smell of piss!!

Don't think the Bluetooth paper got posted earlier, but Lama put a lot of time into this. Again, it's another long read, but in it are some really simple ways the club can interact with everybody in the Borough!






"Bluetooth Marketing Thoughts

The Theory

Bluetooth marketing is a PC based software that scans the local area for phones with Bluetooth enabled. If a phone is Bluetooth enabled, the phone is sent a message something akin to “Do you wish to receive a message from RAFC?”

If the user accepts this message, a message will be delivered to their phone. At this point I’m investigating the options for types of files delivered, there is the possibility to deliver images/logos etc if required but this is ultimately dependant on the phone receiving the message so to me, a simple text message would be the best way of communicating with as many people as possible.

The software I’ve looked at has numerous capabilities.

If a person rejects the initial message, the system will not attempt to contact that phone again with the same message. If a person receives a message, they will not be sent the same message again.

This is a one way process, the recipient does not have the facility to respond to the message sent.

The method of usage that I envisage is in terms of ‘campaigns’ as the supplier would say.

For example:

RAFC have a promotion for a specific match. The week before, a campaign is created as follows “£10 ENTRY TO ROCHDALE V BRENTFORD THIS SATURDAY — SUPPORT YOUR LOCAL TEAM”

This is sited on a PC in the Town Centre and run throughout the week building up to the match, 24/7. Phones within range throughout this period receive this message (if they accept the initial prompt). Once the game is complete, the campaign is stopped and a new one is started. This could be different depending on location, for example one at the ground could simply broadcast the next game, one in a specific area promote a specific promotion

This could simply be advertising the next up-coming game or a new promotion or whatever message is deemed fitting.

The Software will keep track of the number of accepted and rejected messages, this is ultimately the important stat, is the message getting through.






The Cost

Cost can be considered in two parts.

1. Hardware/Software one off cost. Further details below explaining how this is arrived at, for each site that we may wish to target end-game, the cost would be £159+VAT

2. Messaging Cost: Nothing. Bluetooth does not cost a penny.



Blue Tooth marketing requires 3 things to work.

1. Suitable Software
2. A Windows PC to run on
3. A Bluetooth Dongle to locate Blue Tooth Devices

1. Suitable Software. There are numerous suppliers online that offer this, prices from £69+Vat upwards. For every PC or site that is targeted, a licensed software would be required.

2. A Windows PC. The PC would need a CD-ROM to load the software and a spare USB Port for the Dongle to attach to. The PC would ideally be switched on 24/7. To install the software Administrator rights will be needed to the PC. In simple terms, for a home PC the user is normally the Administrator but in Businesses where an external IT Supplier is used, the normal user will have restricted rights. A plug socket will also possibly be required to power the Dongle, not certain on this as some are self powering through the USB port.

3. A Bluetooth Dongle. Dongles are classified by their range and these are normally 100M, 300M, 500M and 1000M. The numbers however are misleading and in my experience it is always the best practice to assume the worst case scenario rather than the best. From initial investigations, the degradation is up to 90%, so a 100 meter dongle may only transmit 10 meters, a 1000M dongle 100 meters. The more advanced the dongle, the more connections can be made at the same time.

I personally would be looking at the 100M dongle to see whether it is a viable opportunity for us. For the supplier I am looking at a 300M dongle plus software is £129+VAT, for a 1000M Dongle plus software, it is £159+VAT, for the extra coverage, the cost isn’t that much more.







The Proposal

In simple terms, I want to try it!

The company I am looking at is based in Stafford and deal online.

The reason I have chosen this company is that they are a one stop shop that provides both hardware and software, they offer online support and they crucially offer trial opportunities. My principle is to commit as little as possible in terms of money whilst testing the best solution, until a decision is made on the viability of this.

Text Blue offer at £16 per month rental package for the desired software/hardware. I’d be looking to negotiate a two month rental period with the option to return or purchase at the end of it, so we’re not looking at a big cost here.

I’d look at this as a four stage project.

1. Unit Testing. 2 Weeks

This would entail me getting the software/hardware and testing it for two weeks. I’d plug it into my home PC and test the software and range, Shawclough would be getting some strange messages delivered to their phones assuming it works as designed. It will give me time to iron out any install issues and techy issues, also to test the range in a residential area. It will also allow me to see how responsive the supplier is,

STOP 1: GO/NO GO DECISION

If I can’t get it working as I desire in two weeks, it’s going back and I’d look elsewhere.

2. Site Testing: 6 Weeks


This would entail us locating the software/hardware at a preferred location. As above, we’d need the relevant hardware and administrative rights to install.

This may be at the club itself, in the town centre of a club friendly business, wherever is deemed the best location. We could trial actual messages from the Club, even if it is only “the upcoming game is…”.This is the most interesting part to me, to see how good it is in live. I’ve no idea how many people have Bluetooth enabled on their phone, but with a 100M coverage 24/7, I’d hope we hit lots of people.


The only experience I have of this is when trying to send via Bluetooth to another persons phone in a busy place in town. When detecting their phone, I detected another 8 phones and I guess my radius is only a few meters from my phone.





I’d hope to be able to use the same software/hardware as delivered above, the suppliers will obviously have some security protocol to stop this being used on multiple PC’s but there will hopefully be a way around this. If not, the trial would be split into two separate parts, a 1 month Unit Test then a completely separate 1 month Site test, two separate monthly rentals.

STOP 2: GO/NO GO DECISION

After this period I would like us to review the position to decide whether we wish to proceed further with this.


3. Site Purchase


If the trial is deemed successful, we’d progress to purchase this initial piece of software and hardware and continue using this

4. Further Purchases

This would be wholly at our discretion depending on whether there is seen as worth expanding to other areas of Rochdale. The software is locally maintained, i.e. every time a campaign is created, it has to be done on the PC itself. Not too onorous if we’re talking one PC, if we expanded to numerous locations however, the supplier offer some form of centralized control, which I’d investigate further if we went down this route."

I thought the club would have jumped at trialling that, and to be fair, the club's CE was enthusiastic about this proposal, but the directors, it would appear, less so!



Poll: Who do you think bury should appoint as their next manager?

0
Post deleted on 18:31 - Apr 15 with 1024 viewselectricblue

Post deleted on 18:20 - Apr 15 by R17ALE

For the love of the club Doris. Part of being a supporter is wanting to see your club improve and advance. When it is visibly going backwards the instinct is to help - like you would an elderly relative - even if they did smell of piss!!

Don't think the Bluetooth paper got posted earlier, but Lama put a lot of time into this. Again, it's another long read, but in it are some really simple ways the club can interact with everybody in the Borough!






"Bluetooth Marketing Thoughts

The Theory

Bluetooth marketing is a PC based software that scans the local area for phones with Bluetooth enabled. If a phone is Bluetooth enabled, the phone is sent a message something akin to “Do you wish to receive a message from RAFC?”

If the user accepts this message, a message will be delivered to their phone. At this point I’m investigating the options for types of files delivered, there is the possibility to deliver images/logos etc if required but this is ultimately dependant on the phone receiving the message so to me, a simple text message would be the best way of communicating with as many people as possible.

The software I’ve looked at has numerous capabilities.

If a person rejects the initial message, the system will not attempt to contact that phone again with the same message. If a person receives a message, they will not be sent the same message again.

This is a one way process, the recipient does not have the facility to respond to the message sent.

The method of usage that I envisage is in terms of ‘campaigns’ as the supplier would say.

For example:

RAFC have a promotion for a specific match. The week before, a campaign is created as follows “£10 ENTRY TO ROCHDALE V BRENTFORD THIS SATURDAY — SUPPORT YOUR LOCAL TEAM”

This is sited on a PC in the Town Centre and run throughout the week building up to the match, 24/7. Phones within range throughout this period receive this message (if they accept the initial prompt). Once the game is complete, the campaign is stopped and a new one is started. This could be different depending on location, for example one at the ground could simply broadcast the next game, one in a specific area promote a specific promotion

This could simply be advertising the next up-coming game or a new promotion or whatever message is deemed fitting.

The Software will keep track of the number of accepted and rejected messages, this is ultimately the important stat, is the message getting through.






The Cost

Cost can be considered in two parts.

1. Hardware/Software one off cost. Further details below explaining how this is arrived at, for each site that we may wish to target end-game, the cost would be £159+VAT

2. Messaging Cost: Nothing. Bluetooth does not cost a penny.



Blue Tooth marketing requires 3 things to work.

1. Suitable Software
2. A Windows PC to run on
3. A Bluetooth Dongle to locate Blue Tooth Devices

1. Suitable Software. There are numerous suppliers online that offer this, prices from £69+Vat upwards. For every PC or site that is targeted, a licensed software would be required.

2. A Windows PC. The PC would need a CD-ROM to load the software and a spare USB Port for the Dongle to attach to. The PC would ideally be switched on 24/7. To install the software Administrator rights will be needed to the PC. In simple terms, for a home PC the user is normally the Administrator but in Businesses where an external IT Supplier is used, the normal user will have restricted rights. A plug socket will also possibly be required to power the Dongle, not certain on this as some are self powering through the USB port.

3. A Bluetooth Dongle. Dongles are classified by their range and these are normally 100M, 300M, 500M and 1000M. The numbers however are misleading and in my experience it is always the best practice to assume the worst case scenario rather than the best. From initial investigations, the degradation is up to 90%, so a 100 meter dongle may only transmit 10 meters, a 1000M dongle 100 meters. The more advanced the dongle, the more connections can be made at the same time.

I personally would be looking at the 100M dongle to see whether it is a viable opportunity for us. For the supplier I am looking at a 300M dongle plus software is £129+VAT, for a 1000M Dongle plus software, it is £159+VAT, for the extra coverage, the cost isn’t that much more.







The Proposal

In simple terms, I want to try it!

The company I am looking at is based in Stafford and deal online.

The reason I have chosen this company is that they are a one stop shop that provides both hardware and software, they offer online support and they crucially offer trial opportunities. My principle is to commit as little as possible in terms of money whilst testing the best solution, until a decision is made on the viability of this.

Text Blue offer at £16 per month rental package for the desired software/hardware. I’d be looking to negotiate a two month rental period with the option to return or purchase at the end of it, so we’re not looking at a big cost here.

I’d look at this as a four stage project.

1. Unit Testing. 2 Weeks

This would entail me getting the software/hardware and testing it for two weeks. I’d plug it into my home PC and test the software and range, Shawclough would be getting some strange messages delivered to their phones assuming it works as designed. It will give me time to iron out any install issues and techy issues, also to test the range in a residential area. It will also allow me to see how responsive the supplier is,

STOP 1: GO/NO GO DECISION

If I can’t get it working as I desire in two weeks, it’s going back and I’d look elsewhere.

2. Site Testing: 6 Weeks


This would entail us locating the software/hardware at a preferred location. As above, we’d need the relevant hardware and administrative rights to install.

This may be at the club itself, in the town centre of a club friendly business, wherever is deemed the best location. We could trial actual messages from the Club, even if it is only “the upcoming game is…”.This is the most interesting part to me, to see how good it is in live. I’ve no idea how many people have Bluetooth enabled on their phone, but with a 100M coverage 24/7, I’d hope we hit lots of people.


The only experience I have of this is when trying to send via Bluetooth to another persons phone in a busy place in town. When detecting their phone, I detected another 8 phones and I guess my radius is only a few meters from my phone.





I’d hope to be able to use the same software/hardware as delivered above, the suppliers will obviously have some security protocol to stop this being used on multiple PC’s but there will hopefully be a way around this. If not, the trial would be split into two separate parts, a 1 month Unit Test then a completely separate 1 month Site test, two separate monthly rentals.

STOP 2: GO/NO GO DECISION

After this period I would like us to review the position to decide whether we wish to proceed further with this.


3. Site Purchase


If the trial is deemed successful, we’d progress to purchase this initial piece of software and hardware and continue using this

4. Further Purchases

This would be wholly at our discretion depending on whether there is seen as worth expanding to other areas of Rochdale. The software is locally maintained, i.e. every time a campaign is created, it has to be done on the PC itself. Not too onorous if we’re talking one PC, if we expanded to numerous locations however, the supplier offer some form of centralized control, which I’d investigate further if we went down this route."

I thought the club would have jumped at trialling that, and to be fair, the club's CE was enthusiastic about this proposal, but the directors, it would appear, less so!




I can see only one problem with your excellent idea...
Dale will have to pay for it and then the up keep and dale wont pay...
The potential for this proposal is infinite.....

A question for you R17.
Are you allowed to add the match sponsor to any ads sent via bluetooth ie Dale v Fc grass is sponsored by joe bloggs electrics..

My all time favourite Dale player Mr Lyndon Symmonds

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Post deleted on 18:38 - Apr 15 with 1011 viewspl56

Post deleted on 18:18 - Apr 15 by Newbury_Dale

Does Chris Dunphy actually know what he's doing ?

I've said this before and I'll say it again. Keith Hill and David Flitcroft took us to great places with tremendous forward thinking and an ability to create a team unit which has long since disappeared. They found players of the ilk of Perkins, O'Grady and Dawson. Was this achieved because of our chairman, or in-spite of him ?

Look at Dunphy's key deliverables. 1) He made a terrible managerial appointment and then compounded it with the Beech wilderness months. 2) The commercial side of the club is a shambles. 3) We never truly captured the imagination of the non-diehards during our boom with effective marketting...and 4) we never got the training ground we craved to take the club forward.

The Think Tank has bombed by the looks of things...and despite the concerted efforts of some committed supporters. Dunphy should be asked to publically explain this.


I've got to confess that reading this thread has depressed me ; as someone not involved in the internal politics around the club , I had accepted CD was a serious and competent Chairman who had one aberration in the appointment of SE which I was happy to accept as an isolated error as I . for one , am prepared to admit , on paper I welcomed the appointment .

Having gone through this thread I now have to ask if CD is actually competent to be in overall charge , as Chairman of the Board , of the club . given the overall picture of naivety and general negligence described . It now seems to me the strategic direction as needs to be layed down by the Board (the buck must stop there) is defective to a greater or larger extent in relation to marketing , communications , technology , recruitment , staff training , and , presently , on the football field . In such circumstances , if the expertise is not in-house , then any business would re-structure , make redundancies where necessary , and invest in the skills that can deliver cost-effective solutions . Otherwise , staff will just coast along in a complacent manner merely dabbling in areas where they lack expertise as described .

The excellent paper disclosed by R17ALE provide a brilliant basis for the launch of effective consultation on such a restructure , and if its been kicked into the long grass because its too revolutionary , and threatens the cosy existence of those who it would threaten , then its an absolute tragedy .
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