| Scarborough shirt sales 19:16 - Feb 26 with 2650 views | 442Dale |
Call it an average of £40 a shirt looking at the prices and although it’s not obviously all profit, that’s £100k coming in. For a National League North side.
Wonder what our shirt sales are? Wonder why we don’t know? Wonder whether it’s too late to worry about? |  |
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| Scarborough shirt sales on 19:52 - Feb 26 with 2548 views | EllDale |
What’s their average gate? 1000?
Would be interesting to know what age groups have bought a shirt and the geographic spread of sales. |  | | |
| Scarborough shirt sales on 20:00 - Feb 26 with 2513 views | 442Dale |
| Scarborough shirt sales on 19:52 - Feb 26 by EllDale |
What’s their average gate? 1000?
Would be interesting to know what age groups have bought a shirt and the geographic spread of sales. |
Would say their average is about 1400-1500.
I’d like to know the same about ours! | |
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| Scarborough shirt sales on 11:15 - Feb 27 with 2170 views | 49thseason |
Its only £100k of revenue though isnt it? As you say, revenue isnt Profit.
Take your £40 shirt, deduct 20% VAT and thats down to £32
Then deduct manufacturing £5
The deduct manufacturers mark up , say £10
The club is now making £17 per shirt,
Now deduct overheads , shop wages, electricity, rates and residual stock you didnt sell or sold off cheap at the end of the season and you are getting down to £14, £15 a shirt or less.
Total profit on 2500 shirts may be £40k.. less if you take kids sizes etc into account
Its a lot of shirts for Scarborough there is no doubt about that and its points to what is possible. I suspect we would sell more shirts if the home kits were better differentiated from one season to the next, minor variations on the same theme isnt conducive to increasing sales.
And then there is this...
https://medium.com/analytics-vidhya/the-economics-behind-football-sponsorships-7
"While not the Premier League, consider this example, which features Messi, Ronaldo, and all of football’s best names wearing a 4th division shirt. Burger King opted to sponsor Stevenage FC, a side whose most notable accomplishment was a fifth-round FA Cup elimination. But it was more than simply a shirt sponsorship; the #StevenageChallange was formed, bringing Stevenage national and worldwide attention. Every FIFA gamer who posted their best goals while wearing the team’s shirt was eligible to win Burger King food rewards. The campaign received 1.2 billion social media impressions, and the club quickly sold out of shirts. For the record, previous to the campaign, they could barely get 3,000 people to a game."
Against all this, you have to consider the value of the shirt sponsorship which could actually turn all the revenuue into profit if you think of it as both shirt and sponsor.
Does selling more shirts increase the value of the sponsorship and at what point does the club sell shirts at effectively zero cost? If there is a magic number of shirts sold that increases the sponsorship it may be worth selling shirts at cost. I wonder,if anyone has ever had that conversation with Crown Oil?
" [Post edited 27 Feb 11:36]
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| Scarborough shirt sales on 12:12 - Feb 27 with 2097 views | Peaky |
| Scarborough shirt sales on 11:15 - Feb 27 by 49thseason |
Its only £100k of revenue though isnt it? As you say, revenue isnt Profit.
Take your £40 shirt, deduct 20% VAT and thats down to £32
Then deduct manufacturing £5
The deduct manufacturers mark up , say £10
The club is now making £17 per shirt,
Now deduct overheads , shop wages, electricity, rates and residual stock you didnt sell or sold off cheap at the end of the season and you are getting down to £14, £15 a shirt or less.
Total profit on 2500 shirts may be £40k.. less if you take kids sizes etc into account
Its a lot of shirts for Scarborough there is no doubt about that and its points to what is possible. I suspect we would sell more shirts if the home kits were better differentiated from one season to the next, minor variations on the same theme isnt conducive to increasing sales.
And then there is this...
https://medium.com/analytics-vidhya/the-economics-behind-football-sponsorships-7
"While not the Premier League, consider this example, which features Messi, Ronaldo, and all of football’s best names wearing a 4th division shirt. Burger King opted to sponsor Stevenage FC, a side whose most notable accomplishment was a fifth-round FA Cup elimination. But it was more than simply a shirt sponsorship; the #StevenageChallange was formed, bringing Stevenage national and worldwide attention. Every FIFA gamer who posted their best goals while wearing the team’s shirt was eligible to win Burger King food rewards. The campaign received 1.2 billion social media impressions, and the club quickly sold out of shirts. For the record, previous to the campaign, they could barely get 3,000 people to a game."
Against all this, you have to consider the value of the shirt sponsorship which could actually turn all the revenuue into profit if you think of it as both shirt and sponsor.
Does selling more shirts increase the value of the sponsorship and at what point does the club sell shirts at effectively zero cost? If there is a magic number of shirts sold that increases the sponsorship it may be worth selling shirts at cost. I wonder,if anyone has ever had that conversation with Crown Oil?
" [Post edited 27 Feb 11:36]
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Also throw in that it cost me as much to ship the shirt as it did for the shirt. I’m sure im not alone but international shipping doesn’t make buying merchandise a worthwhile proposition. Out of the clubs control to some extent but how is 35 pound delivery acceptable. | | | |
| Scarborough shirt sales on 12:55 - Feb 27 with 1997 views | 442Dale |
| Scarborough shirt sales on 11:15 - Feb 27 by 49thseason |
Its only £100k of revenue though isnt it? As you say, revenue isnt Profit.
Take your £40 shirt, deduct 20% VAT and thats down to £32
Then deduct manufacturing £5
The deduct manufacturers mark up , say £10
The club is now making £17 per shirt,
Now deduct overheads , shop wages, electricity, rates and residual stock you didnt sell or sold off cheap at the end of the season and you are getting down to £14, £15 a shirt or less.
Total profit on 2500 shirts may be £40k.. less if you take kids sizes etc into account
Its a lot of shirts for Scarborough there is no doubt about that and its points to what is possible. I suspect we would sell more shirts if the home kits were better differentiated from one season to the next, minor variations on the same theme isnt conducive to increasing sales.
And then there is this...
https://medium.com/analytics-vidhya/the-economics-behind-football-sponsorships-7
"While not the Premier League, consider this example, which features Messi, Ronaldo, and all of football’s best names wearing a 4th division shirt. Burger King opted to sponsor Stevenage FC, a side whose most notable accomplishment was a fifth-round FA Cup elimination. But it was more than simply a shirt sponsorship; the #StevenageChallange was formed, bringing Stevenage national and worldwide attention. Every FIFA gamer who posted their best goals while wearing the team’s shirt was eligible to win Burger King food rewards. The campaign received 1.2 billion social media impressions, and the club quickly sold out of shirts. For the record, previous to the campaign, they could barely get 3,000 people to a game."
Against all this, you have to consider the value of the shirt sponsorship which could actually turn all the revenuue into profit if you think of it as both shirt and sponsor.
Does selling more shirts increase the value of the sponsorship and at what point does the club sell shirts at effectively zero cost? If there is a magic number of shirts sold that increases the sponsorship it may be worth selling shirts at cost. I wonder,if anyone has ever had that conversation with Crown Oil?
" [Post edited 27 Feb 11:36]
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Your point about the haveing greater differentiation in design was brought up at the Kit Focus Group meeting to ensure that there is a greater choice when choosing a strip in the club’s colours. | |
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| Scarborough shirt sales on 14:06 - Feb 27 with 1872 views | 49thseason |
| Scarborough shirt sales on 12:12 - Feb 27 by Peaky |
Also throw in that it cost me as much to ship the shirt as it did for the shirt. I’m sure im not alone but international shipping doesn’t make buying merchandise a worthwhile proposition. Out of the clubs control to some extent but how is 35 pound delivery acceptable. |
Who delivered it ? Next day Fedex? £35 is scandalous unless you are in Antarctica or somewhere. Or did they just try the local post office? | | | |
| Scarborough shirt sales on 22:03 - Feb 27 with 1665 views | Peaky |
| Scarborough shirt sales on 14:06 - Feb 27 by 49thseason |
Who delivered it ? Next day Fedex? £35 is scandalous unless you are in Antarctica or somewhere. Or did they just try the local post office? |
Not sure I just ordered online through the club shop. Was a bit of a shock | | | |
| Scarborough shirt sales on 22:31 - Feb 27 with 1565 views | pioneer |
| Scarborough shirt sales on 14:06 - Feb 27 by 49thseason |
Who delivered it ? Next day Fedex? £35 is scandalous unless you are in Antarctica or somewhere. Or did they just try the local post office? |
It's considerably cheaper to send from Antarctica. The British post office at Port Lockroy does a nice line in T shirts and postage was a third of this amount | | | |
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