Saints have announced a new shirt sleeve sponsor for the upcoming season and it is global sports brand company JD who will be on the shirts for the Men’s First Team, B Team, Under-18s and all Academy teams.
Some Saints supporters were bemoaning the fact that Saints seemingly had no shirt sleeve sponsor for the coming season and that they were missing a chance for much needed revenue.
This proved to be jumping the gun after the announcement today that Saints would be teeming up with High Street Sports retailer JD Sports and that their logo would be appearing on the shirt sleeves of all the men's teams from the first team down to academy level.
JD is of course a brand that 99.9 % of Southampton FC supporters will have heard of and indeed they have two large shops in the City, one on Above Bar in the precinct and another on the West Quay retail park. They are of course also on virtually every high street and retail parks in every city or town in the country.
So it is clearly a major brand who have teamed up with the club.
Sarah Batters, Southampton Football Club Partnerships and Marketing Director, said: "We’re delighted to welcome JD as our new sleeve sponsor. JD is one of the world’s leading retail brands, with exciting aspirations. As a leader in youth fashion, their values align perfectly with our vision of developing young talent and turning potential into excellence. We look forward to working with JD in bringing this partnership to life for our fans over the coming season through a range of different activations.”
Nadia Kokni, JD Global Marketing Director, said: "This is a really exciting partnership for JD, especially our local stores in Southampton, and we feel the Saints are a great fit to showcase the JD brand on pitch around the world. The club’s connection to the fans and the continued level of talent that the Academy produces align with our brand and we are excited to be able to work together to bring this sponsorship to life.”
For fans who purchase or have already purchased any of the Southampton FC 2022/23 replica kits, the printing of the JD branding can be added to the kit at the stadium store and the Marlands store for free of charge from this weekend. This must be claimed in-store. Please be aware that there will not be the option to do this online through the website. Alternatively, the JD Sleeve branding can be added to kits at either of the two JD stores in Southampton or the one in Eastleigh.