| Season Ticket Totaliser Thread 21:41 - Mar 20 with 154478 views | 442Dale |
We have 87 days for people to get their £50 deposits in to determine the price of the 2017/18 Season Tickets.
Average amount of daily sales required by 21st June to hit the targets:
2000 (£250): 23
2500 (£200): 29
3000 (£150): 35
4000 (£110): 46
Keeping a track of this really helped ramp up the interest when Hartlepool fans did it, so hopefully it'll have a similar effect. Debate the numbers here over the next week, then we can add the figures once sales commence. |  |
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| Season Ticket Totaliser Thread on 09:42 - May 26 with 4310 views | TVOS1907 |
| Season Ticket Totaliser Thread on 09:20 - May 26 by DaleiLama |
It's fantastic value for anyone who can go to all or most games.
And so far, nearly 1600 have signed up to the offer. Just need another 200 to get to where we were (1800) last season now. |
And for those who can't go to all the games, lend the season ticket to a mate (like Bobbyjoe's) who might give you, say, a tenner for it and you've even recouped some of your outlay.
I know they aren't supposed to be transferrable, etc, but it goes on and has done for donkey's years. |  |
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| Season Ticket Totaliser Thread on 12:23 - May 26 with 4206 views | rochdaleriddler |
| Season Ticket Totaliser Thread on 00:00 - May 26 by D_Alien |
"Insofar as you could scarcely dream up a scheme less likely to achieve its stated aims..."
It was dreamt up and achieved its stated aims in Hartlepool |
Sorry gave thumbs down in error |  |
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| Season Ticket Totaliser Thread on 12:52 - May 26 with 4168 views | Bass1 |
| Season Ticket Totaliser Thread on 07:26 - May 26 by TVOS1907 |
You're avoiding the point, that being your bizarre opinion that the fans who currently go don't want any more fans there.
You've offered that opinion long before the current scheme was ever thought up. It had no basis then and has even less now, particularly given the strong views expressed on here by most posters.
Like dingdangblue says, at £200 for a season ticket, it's £8.70 per game. For League One football. In 2017/18. To watch Keith Hill's excellent team play excellent football.
Christ, we had to pay more than that to watch Simpson's mob 15 years ago!
Edit: regarding the 'ambition' comment... I think we've just given our best ever manager a five year contract... [Post edited 26 May 2017 7:28]
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I totally agree with what you say. |  |
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| Season Ticket Totaliser Thread on 20:45 - May 26 with 3956 views | rochedale |
I think I may have mentioned this idea before, but, I think the club should bite the bullet here with the following offer...
For those who pay their deposit in the next month, and for those who have already, the total price you will pay will be £110. If they don't get to the magical 4000 they could always extend for a couple of weeks. Really promote this...
Those who don't pay deposit in this time will have to pay whatever the existing offer is at this time taking into account deposits sold.
This should have all those waiting for final figure to rush to purchase and I think we would see a huge increase in sales. |  |
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| Season Ticket Totaliser Thread on 21:10 - May 26 with 3928 views | nordenblue |
| Season Ticket Totaliser Thread on 20:45 - May 26 by rochedale |
I think I may have mentioned this idea before, but, I think the club should bite the bullet here with the following offer...
For those who pay their deposit in the next month, and for those who have already, the total price you will pay will be £110. If they don't get to the magical 4000 they could always extend for a couple of weeks. Really promote this...
Those who don't pay deposit in this time will have to pay whatever the existing offer is at this time taking into account deposits sold.
This should have all those waiting for final figure to rush to purchase and I think we would see a huge increase in sales. |
Perfect idea,that's what it will take to start shifting a decent number of tickets,my fear now is the club have left it too late to properly target possible fans...... | | | |
| Season Ticket Totaliser Thread on 11:41 - May 27 with 3681 views | 442Dale |
Ok, time for a bit of focus. It was on Thursday that the club announced the latest figures:
<<"SEASON TICKETS: Around 1600 season ticket deposits have been sold so far, so buy yours today & help us push closer to 2000! #RAFC">>
(don't get me started on why a specific number can't be used like we had seen at the start of this initiative)
On Monday, when the price was dropped to £200 should we reach 2000 deposits, this was the tweet from the club:
<<"Almost 1600 season ticket deposits have been sold so far. Buy yours today & be there to support the team during 2017/18 campaign! #RAFC ">>
By amending the target you'd have expected the momentum to pick up, but between Monday and Thursday the announced figures have gone from "Almost 1600" to "around 1600". That should be a real concern and, allied to other issues raised in this thread, a clear indication that something significant should be done and soon.
There are, including today, 26 days to sell as many ST as possible and we need to decide what the real aim is now: revenue or numbers of fans. It's possible that we could manage 2000 at the current rate and thus receive the associated revenue from selling them at £200, but it's doubtful numbers will increase significantly beyond that if we're going from "Almost 1600" to "around 1600" three days after announcing a brilliant price should a target be reached.
The answer? I'm not sure I have one, but it's clear some aren't buying into the concept and looking further than the impact on themselves (their prerogative, it's something established right at the start that needed removing for the whole thing to succeed, yet everyone is different), so what can be done to get them on board now?
Possible solutions:
Guarantee the price at the lowest acceptable to the club in terms of revenue with sales as they are at present. Whether that's £200/£150/£110, it doesn't matter, but guarantee a figure lower than £250 which, although to the regular is a really brilliant price, isn't being seen in the same light by the floaters/semi regulars/not current fans; this week is proof of that.
Crucially, do it NOW. And start again. Look at last week, that should have been the perfect opportunity to re-launch the initiative with the '£200 at 2000 sales', but we've seen sporadic output via the usual channels and very little outside of the Dale bubble. If it wasn't for this thread, it would have received even less interest! We have to look at maximising the next three weeks or so, meandering towards June 21st isn't an option - not that I think we will and there will be plans in place it's just that right now, as a big supporter of this idea, meandering is the best word to describe things.
As it's "Around 1600", let's guess at the current number of ST deposits being 1650 and they have been on sale for 61 days. We are averaging 27 a day. Continue at that rate and we will hit a total of 2353 sales, however will we actually sell another 703 between now and June 21st? That's the big question. If so, then the scheme could be regarded as relatively successful and supporters will be paying £200 (£8.70) a game to watch the most successful Dale side in history. If we can't be sure we will sell those 703 over the next 26 days, it's back to the club about acceptable revenue and making a real move to attract the waverers/not really aware as soon as possible.
There are plenty of fans who are fully behind the club on this, it was a great initiative that has worked before and was an obvious indication that, after years of lip-service, there was a serious emphasis on increasing the fanbase. The efforts and ideas of the newer members of staff have not gone unnoticed, I'm sure they're fully aware of the issues raised in this post and will have ideas and possible solutions of their own. That's the real encouragement to supporters here: in the past we knew that when we spoke with genuine concern in an attempt to make things better, we weren't always going to be listened to. That's no longer the case and it's because of that we can expect further changes to ensure this great initiative is, in the end, regarded as a success. [Post edited 27 May 2017 11:43]
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| Season Ticket Totaliser Thread on 11:54 - May 27 with 3667 views | DaleFan7 |
The deal originally was a good one, the thing that has let it down is the p*ss poor marketing of it. It's been put on social media but you're mainly preaching to the converted there. You drive around Rochdale there's not a lot of advertising, if it is it's out of date.
Go a little further afield in the surrounding areas, Littleborough etc, there's absolutely nothing there. There has been barely anything in schools, local sports clubs etc.
If you don't market something properly, doesn't matter how good it is. It won't sell. | | | |
| Season Ticket Totaliser Thread on 12:36 - May 27 with 3638 views | TVOS1907 |
| Season Ticket Totaliser Thread on 11:54 - May 27 by DaleFan7 |
The deal originally was a good one, the thing that has let it down is the p*ss poor marketing of it. It's been put on social media but you're mainly preaching to the converted there. You drive around Rochdale there's not a lot of advertising, if it is it's out of date.
Go a little further afield in the surrounding areas, Littleborough etc, there's absolutely nothing there. There has been barely anything in schools, local sports clubs etc.
If you don't market something properly, doesn't matter how good it is. It won't sell. |
Nothing in today's Observer either.
I know this will get the usual "the Observer is a sh*t rag these days" response, but that is completely missing the point.
It's something out there all over the town that is read by more non-Dale fans than Dale fans and as such, it should be used more than it is, especially as you can't rely on the Observer's reporters to have the initiative to do it for themselves. | |
| When I was your age, I used to enjoy the odd game of tennis. Or was it golf? |
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| Season Ticket Totaliser Thread on 14:31 - May 28 with 3229 views | DaleiLama |
| Season Ticket Totaliser Thread on 11:41 - May 27 by 442Dale |
Ok, time for a bit of focus. It was on Thursday that the club announced the latest figures:
<<"SEASON TICKETS: Around 1600 season ticket deposits have been sold so far, so buy yours today & help us push closer to 2000! #RAFC">>
(don't get me started on why a specific number can't be used like we had seen at the start of this initiative)
On Monday, when the price was dropped to £200 should we reach 2000 deposits, this was the tweet from the club:
<<"Almost 1600 season ticket deposits have been sold so far. Buy yours today & be there to support the team during 2017/18 campaign! #RAFC ">>
By amending the target you'd have expected the momentum to pick up, but between Monday and Thursday the announced figures have gone from "Almost 1600" to "around 1600". That should be a real concern and, allied to other issues raised in this thread, a clear indication that something significant should be done and soon.
There are, including today, 26 days to sell as many ST as possible and we need to decide what the real aim is now: revenue or numbers of fans. It's possible that we could manage 2000 at the current rate and thus receive the associated revenue from selling them at £200, but it's doubtful numbers will increase significantly beyond that if we're going from "Almost 1600" to "around 1600" three days after announcing a brilliant price should a target be reached.
The answer? I'm not sure I have one, but it's clear some aren't buying into the concept and looking further than the impact on themselves (their prerogative, it's something established right at the start that needed removing for the whole thing to succeed, yet everyone is different), so what can be done to get them on board now?
Possible solutions:
Guarantee the price at the lowest acceptable to the club in terms of revenue with sales as they are at present. Whether that's £200/£150/£110, it doesn't matter, but guarantee a figure lower than £250 which, although to the regular is a really brilliant price, isn't being seen in the same light by the floaters/semi regulars/not current fans; this week is proof of that.
Crucially, do it NOW. And start again. Look at last week, that should have been the perfect opportunity to re-launch the initiative with the '£200 at 2000 sales', but we've seen sporadic output via the usual channels and very little outside of the Dale bubble. If it wasn't for this thread, it would have received even less interest! We have to look at maximising the next three weeks or so, meandering towards June 21st isn't an option - not that I think we will and there will be plans in place it's just that right now, as a big supporter of this idea, meandering is the best word to describe things.
As it's "Around 1600", let's guess at the current number of ST deposits being 1650 and they have been on sale for 61 days. We are averaging 27 a day. Continue at that rate and we will hit a total of 2353 sales, however will we actually sell another 703 between now and June 21st? That's the big question. If so, then the scheme could be regarded as relatively successful and supporters will be paying £200 (£8.70) a game to watch the most successful Dale side in history. If we can't be sure we will sell those 703 over the next 26 days, it's back to the club about acceptable revenue and making a real move to attract the waverers/not really aware as soon as possible.
There are plenty of fans who are fully behind the club on this, it was a great initiative that has worked before and was an obvious indication that, after years of lip-service, there was a serious emphasis on increasing the fanbase. The efforts and ideas of the newer members of staff have not gone unnoticed, I'm sure they're fully aware of the issues raised in this post and will have ideas and possible solutions of their own. That's the real encouragement to supporters here: in the past we knew that when we spoke with genuine concern in an attempt to make things better, we weren't always going to be listened to. That's no longer the case and it's because of that we can expect further changes to ensure this great initiative is, in the end, regarded as a success. [Post edited 27 May 2017 11:43]
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Hallelujah. I am happy to see your epiphany and better late than never - as indeed would another move from the club be now. Cracking post btw!
Mostly what the current initiative has done is meant most current season ticket holders will get a cheaper ST for the forthcoming season. It has also confused/risks alienating some others but has brought some new faces to the COA next year. It hasn't meant doubling or trebling ST numbers.
There is one other option available to the club above what you mentioned and that is extending deadline day until the first game of the season, but the risk is that there have been so many changes to the offer that the club's credibility could suffer as a result in terms of future announcements. If the aim of getting >4k STs is achieved, however, I'd argue it's a price worth paying.
The "Dale bubble" is a very apposite description in terms of marketing too. As many have said, not enough has been done for those outside it. More must be done if this isn't to die on it's feet. Get a big banner made and stick it on the Sandy ...... "STs £110. Buy now, or before 21/6 (or whenever)". As TVOS said, same ad in the Ob. In bus shelters, on billboards. Make it big, loud and simple. No conditions.
I've read loads of people on here arguing that the current offer is great vfm. It undoubtedly is. Most who think so have bought into it already though, and there now has to be efforts to get people who don't think it's great value to take it up by pricing it to sell.
The Directors of the club have made this offer a gamble on the part of the supporters. That has had very limited success in terms of us having sold less STs for next season (including u11s) so far than last. Now those same Directors have to take a gamble themselves, to try to attract crowds that won't be "an embarrassment". Price a ST to sell or watch attrition keep shrinking gates.
Boromat mentioned prices for STs '18-'19. Wouldn't it be great to think this could affect the 4k ST holders we were carrying over from this year and how many of them would have been bitten by the bug of watching KHs great sides play for another season? |  |
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| Season Ticket Totaliser Thread on 14:57 - May 28 with 3211 views | 442Dale |
| Season Ticket Totaliser Thread on 14:31 - May 28 by DaleiLama |
Hallelujah. I am happy to see your epiphany and better late than never - as indeed would another move from the club be now. Cracking post btw!
Mostly what the current initiative has done is meant most current season ticket holders will get a cheaper ST for the forthcoming season. It has also confused/risks alienating some others but has brought some new faces to the COA next year. It hasn't meant doubling or trebling ST numbers.
There is one other option available to the club above what you mentioned and that is extending deadline day until the first game of the season, but the risk is that there have been so many changes to the offer that the club's credibility could suffer as a result in terms of future announcements. If the aim of getting >4k STs is achieved, however, I'd argue it's a price worth paying.
The "Dale bubble" is a very apposite description in terms of marketing too. As many have said, not enough has been done for those outside it. More must be done if this isn't to die on it's feet. Get a big banner made and stick it on the Sandy ...... "STs £110. Buy now, or before 21/6 (or whenever)". As TVOS said, same ad in the Ob. In bus shelters, on billboards. Make it big, loud and simple. No conditions.
I've read loads of people on here arguing that the current offer is great vfm. It undoubtedly is. Most who think so have bought into it already though, and there now has to be efforts to get people who don't think it's great value to take it up by pricing it to sell.
The Directors of the club have made this offer a gamble on the part of the supporters. That has had very limited success in terms of us having sold less STs for next season (including u11s) so far than last. Now those same Directors have to take a gamble themselves, to try to attract crowds that won't be "an embarrassment". Price a ST to sell or watch attrition keep shrinking gates.
Boromat mentioned prices for STs '18-'19. Wouldn't it be great to think this could affect the 4k ST holders we were carrying over from this year and how many of them would have been bitten by the bug of watching KHs great sides play for another season? |
There's no epiphany and certainly not anything in my post that's "better late than never"! I stick to my stance at each point during this thread, and believe it to have been correct based on the various factors at various times. Anyone can go back and see the amount of times criticism has been levelled at what could have been done better at different stages. (btw, I'm not saying you're having a go at me, but I will always clarify my point! And if you are, that's fine too!)
The post above was based purely on having a look back through the club's twitter yesterday morning, where I was both surprised and disappointed to find nothing advertising the ST at the start of the Bank Holiday weekend (just saying when the ticket office is shut with no link or promotion of online sales was baffling. Never promote what isn't happening, use it to focus on what is). This led to wanting to discover what exactly had happened over the past week since the '£200 at 2000' price drop, hence the shift in emphasis and a fresh analysis of the situation.
But yeah, it's all about doing something different right now and you make an excellent point in six words: Make it big, loud and simple.
Observer edit: it's not only unsurprising to read above that the town's local paper apparently haven't promoted the ST offer as much as they should, it's embarrassing. Those involved in getting this information out there via this medium should realise it just isn't good enough. That journalists have no issue with getting info from online resources these days, it appears they are taking lazy to a whole new level.
You're right Dalei, 221 has indeed done more than some over the last few days to increase the amount of people who support his football club. That's pretty damning.
Play-off result edit: the "re-launch" can also have particular emphasis on the amount of local derbies next season. "Get your £xxx season ticket and see your Dale side face Blackburn, Oldham, Bury, Wigan, Blackpool, Fleetwood and Bradford in derby matches at Spotland for only £x.xx a game"
Bury nicked the idea edit: they're doing exactly the above on their twitter. [Post edited 28 May 2017 18:32]
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| Season Ticket Totaliser Thread on 17:36 - May 28 with 3110 views | pioneer |
| Season Ticket Totaliser Thread on 12:36 - May 27 by TVOS1907 |
Nothing in today's Observer either.
I know this will get the usual "the Observer is a sh*t rag these days" response, but that is completely missing the point.
It's something out there all over the town that is read by more non-Dale fans than Dale fans and as such, it should be used more than it is, especially as you can't rely on the Observer's reporters to have the initiative to do it for themselves. |
rochdale observer (MEN) is a newspaper which is not their to promote sales of a private company. It would be like doing a piece on the latest prices at ASDA? If there is no advertising of the season tickets in the Ob it is probably because the club havent paid for adverts.
Nothing to do with repoters initiatives. | | | |
| Season Ticket Totaliser Thread on 18:27 - May 28 with 3068 views | 442Dale |
| Season Ticket Totaliser Thread on 17:36 - May 28 by pioneer |
rochdale observer (MEN) is a newspaper which is not their to promote sales of a private company. It would be like doing a piece on the latest prices at ASDA? If there is no advertising of the season tickets in the Ob it is probably because the club havent paid for adverts.
Nothing to do with repoters initiatives. |
It's news about the town's football club. Report the news, consistently. | |
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| Season Ticket Totaliser Thread on 20:30 - May 28 with 3010 views | DaleiLama |
| Season Ticket Totaliser Thread on 14:57 - May 28 by 442Dale |
There's no epiphany and certainly not anything in my post that's "better late than never"! I stick to my stance at each point during this thread, and believe it to have been correct based on the various factors at various times. Anyone can go back and see the amount of times criticism has been levelled at what could have been done better at different stages. (btw, I'm not saying you're having a go at me, but I will always clarify my point! And if you are, that's fine too!)
The post above was based purely on having a look back through the club's twitter yesterday morning, where I was both surprised and disappointed to find nothing advertising the ST at the start of the Bank Holiday weekend (just saying when the ticket office is shut with no link or promotion of online sales was baffling. Never promote what isn't happening, use it to focus on what is). This led to wanting to discover what exactly had happened over the past week since the '£200 at 2000' price drop, hence the shift in emphasis and a fresh analysis of the situation.
But yeah, it's all about doing something different right now and you make an excellent point in six words: Make it big, loud and simple.
Observer edit: it's not only unsurprising to read above that the town's local paper apparently haven't promoted the ST offer as much as they should, it's embarrassing. Those involved in getting this information out there via this medium should realise it just isn't good enough. That journalists have no issue with getting info from online resources these days, it appears they are taking lazy to a whole new level.
You're right Dalei, 221 has indeed done more than some over the last few days to increase the amount of people who support his football club. That's pretty damning.
Play-off result edit: the "re-launch" can also have particular emphasis on the amount of local derbies next season. "Get your £xxx season ticket and see your Dale side face Blackburn, Oldham, Bury, Wigan, Blackpool, Fleetwood and Bradford in derby matches at Spotland for only £x.xx a game"
Bury nicked the idea edit: they're doing exactly the above on their twitter. [Post edited 28 May 2017 18:32]
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Certainly not having a dig 442. Not my style. We both want the same thing and seem to be at about the same point, we just took a different route getting there.
I'd love to be put in charge of this campaign now. Not saying I could make it work, but I'd go out in a blaze of glory trying everything and anything to get the message out there. Even sandwich boards in the town centre. Leaflet deliveries. Anything. But without the right price it's a dead duck.
Edit: Bring the no fear football approach to marketing.
As far as what the club is doing, or isn't, for me the most damning indictment would be starting next season with more embarrassing crowds, but not knowing if they could have been better or not because they didn't take a calculated risk. [Post edited 28 May 2017 20:43]
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| Season Ticket Totaliser Thread on 20:52 - May 28 with 2980 views | TVOS1907 |
| Season Ticket Totaliser Thread on 17:36 - May 28 by pioneer |
rochdale observer (MEN) is a newspaper which is not their to promote sales of a private company. It would be like doing a piece on the latest prices at ASDA? If there is no advertising of the season tickets in the Ob it is probably because the club havent paid for adverts.
Nothing to do with repoters initiatives. |
Thanks, I know how the Observer works.
Anyway, I never mentioned adverts.
Season tickets can be mentioned in stories as part of club news, especially as it is in the paper's interests that more people attend games and therefore more people want to read about Dale.
I also never mentioned initiatives. I said 'initiative', as in coming up with something original off the top of one's own head. [Post edited 28 May 2017 21:08]
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| When I was your age, I used to enjoy the odd game of tennis. Or was it golf? |
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| Season Ticket Totaliser Thread on 21:17 - May 28 with 2955 views | nordenblue |
Some great posts on here about this issue,the vfm point doesnt really work with "new" fans though, there's not much chance in reality of them going from 0% attendance last year to attending 100% of matches next year even with a season ticket in their hand,so the £200 for 10/15 games suddenly doesnt work out great vfm to a new fan.
Sorry to keep banging the same old drum but there's only one way to shift big numbers of tickets and I kind of feel the boats now been missed now sadly,an uncertain price was always going to kill this brave initiative...... [Post edited 28 May 2017 22:33]
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| Season Ticket Totaliser Thread on 13:31 - May 30 with 2410 views | dingdangblue |
According to the Official Site:
'If you fail to make the deposit before or on this date, then you will pay the top price band (£250) irrespective of the number of sales, so don’t miss out! Tell everyone you know about this fantastic offer and pledge your support before or on June 21st.'
So even after the cut off date the most any fan will pay is £250 whether they've put down a deposit or not!
Has this just changed? Or had this been announced previously? |  |
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| Season Ticket Totaliser Thread on 14:46 - May 30 with 2338 views | DaleiLama |
| Season Ticket Totaliser Thread on 13:31 - May 30 by dingdangblue |
According to the Official Site:
'If you fail to make the deposit before or on this date, then you will pay the top price band (£250) irrespective of the number of sales, so don’t miss out! Tell everyone you know about this fantastic offer and pledge your support before or on June 21st.'
So even after the cut off date the most any fan will pay is £250 whether they've put down a deposit or not!
Has this just changed? Or had this been announced previously? |
Good question ddb. This certainly represents a clarification (although it hadn't been made on the announcement that the ticket office would be open extra hours last time I looked).
I also suspect if you asked 100 random strangers in Rochdale you'd find 75 had no idea and you would probably get quite a few different answers from the other 25?
I guess it all depends how you interpret the tweet below which was put out some time ago.
The fact that there was still uncertainty and ambiguity until today, even for posters on here who have been following what's going on, shows how opaque the various iterations of the offer must seem to the target audience.
Edit: Actually, that £250 cap on the tweet only applied to deposit-payers (non-payers pay the "top price band").
So as of now, f you haven't paid a deposit yet, but think the club will sell less than 3k STs (highly likely at present) you only save £50 by paying a deposit before the deadline (and paying £200 in total) versus buying on the last day STs are on sale (paying £250 in total). That really makes no sense if it is the case?
[Post edited 30 May 2017 15:09]
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| Season Ticket Totaliser Thread on 16:23 - May 30 with 2244 views | 442Dale |
While acknowledging the points made today, that we've seen the OS had a revamp and little in the way of ST promotion after a Bank Holiday weekend. Twitter appears to be much the same in terms of ST emphasis.
Small things like that are demoralising to supporters of the scheme. | |
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| Season Ticket Totaliser Thread on 17:53 - May 30 with 2130 views | DaleFan7 |
Extremely disappointed in the fact that the club hasn't kept and impetus with this deal whatsoever.
We won't sell 2000 unless they drop the price and plaster it all over the town and surrounding areas, very very poor (again) by Dale's marketing team. | | | |
| Season Ticket Totaliser Thread on 18:21 - May 30 with 2078 views | dawlishdale |
| Season Ticket Totaliser Thread on 17:53 - May 30 by DaleFan7 |
Extremely disappointed in the fact that the club hasn't kept and impetus with this deal whatsoever.
We won't sell 2000 unless they drop the price and plaster it all over the town and surrounding areas, very very poor (again) by Dale's marketing team. |
Didn't come back North at the weekend, but it sounds like the impetus has been lost somehow over the past month, which is disappointing.
I can only imagine the negative effect this lack of effort will have on Russ Green, who came into the club full of bright new ideas, and will now be scratching his head at the lack of sales generated from a broadly similar scheme to the one that was a raging success at Hartlepool.
The Directors should be ashamed that they have not allowed enough money towards marketing the idea properly.
And the Marketing team at the club needs to have a good look at themselves and ask if they feel that they have tried hard enough.
It needed to be all over the town, in supermarkets, shops, pubs, both local media outlets; the Council (how many councillors have bought a season ticket? The usual suspects will still turn up for free when we play bury or Oldham) As I've said before (and I'm home most weekends, so do get a feel for what's happening) I hardly see any evidence whatsoever of the ticket offer anywhere when I'm home.
If it wasn't for this thread, and occasional Twitter updates (which don't reach our target audience...only those who already support us) there would be next to nowt.
An update on how the Schools scheme is doing is way overdue. Pictures of kids, players and even teachers from various schools throughout the Borough could and should have been plastered all over the media.
We could and should have had a presence at local cricket matches...I thought we got on well with a couple of local teams?? How about other local sports clubs as well? Have any of them been contacted? Boxing, Athletics, cycling, even darts, pool and snooker.
Sadly, the Board will no doubt blame the townsfolk for not caring, which is true, but I wonder if the Directors actually wanted the idea to fall flat so they could say "we told you so". From where I'm sat, this is a great idea that has suffered from not being marketed anywhere near well enough. | | | |
| Season Ticket Totaliser Thread on 18:52 - May 30 with 2024 views | 442Dale |
| Season Ticket Totaliser Thread on 18:21 - May 30 by dawlishdale |
Didn't come back North at the weekend, but it sounds like the impetus has been lost somehow over the past month, which is disappointing.
I can only imagine the negative effect this lack of effort will have on Russ Green, who came into the club full of bright new ideas, and will now be scratching his head at the lack of sales generated from a broadly similar scheme to the one that was a raging success at Hartlepool.
The Directors should be ashamed that they have not allowed enough money towards marketing the idea properly.
And the Marketing team at the club needs to have a good look at themselves and ask if they feel that they have tried hard enough.
It needed to be all over the town, in supermarkets, shops, pubs, both local media outlets; the Council (how many councillors have bought a season ticket? The usual suspects will still turn up for free when we play bury or Oldham) As I've said before (and I'm home most weekends, so do get a feel for what's happening) I hardly see any evidence whatsoever of the ticket offer anywhere when I'm home.
If it wasn't for this thread, and occasional Twitter updates (which don't reach our target audience...only those who already support us) there would be next to nowt.
An update on how the Schools scheme is doing is way overdue. Pictures of kids, players and even teachers from various schools throughout the Borough could and should have been plastered all over the media.
We could and should have had a presence at local cricket matches...I thought we got on well with a couple of local teams?? How about other local sports clubs as well? Have any of them been contacted? Boxing, Athletics, cycling, even darts, pool and snooker.
Sadly, the Board will no doubt blame the townsfolk for not caring, which is true, but I wonder if the Directors actually wanted the idea to fall flat so they could say "we told you so". From where I'm sat, this is a great idea that has suffered from not being marketed anywhere near well enough. |
As an aside, part three: before my lad went ahead with telling his cricket session and class at school we made sure to ask at the office whether it was ok to do so. We also didn't want to impact any bigger plans from the club via the school as the OS story said they were to be distributed that same week (week commencing 22nd May https://www.rochdaleafc.co.uk/news/2017/may/st-junior_update/ )
Not only was he told what a fantastic idea it was that he was prepared to do that for his football club, but the office said they were unaware of the offer and had no leaflets to give out to the rest of the school. This was the day before they broke up for half term.
People can read this any way they'd like, however anyone who knows me will be aware I'm not only fair in what may be viewed as "criticism" or "moaning", but I'm prepared to continue to help out if I can. That still stands. And maybe the club themselves will be going into all the schools with players after half term, which would be great. Except it could and should have happened by now.
If not, we'll do more ourselves wherever possible. [Post edited 30 May 2017 19:02]
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| Season Ticket Totaliser Thread on 19:29 - May 30 with 1962 views | isitme |
One assumption you are making is that all schools are willing for this to happen. Leaflets could be delivered, players could offer to go into schools but if the head, class teachers etc are not interested then it won't make a difference. |  | | |
| Season Ticket Totaliser Thread on 19:40 - May 30 with 1926 views | DaleiLama |
| Season Ticket Totaliser Thread on 18:52 - May 30 by 442Dale |
As an aside, part three: before my lad went ahead with telling his cricket session and class at school we made sure to ask at the office whether it was ok to do so. We also didn't want to impact any bigger plans from the club via the school as the OS story said they were to be distributed that same week (week commencing 22nd May https://www.rochdaleafc.co.uk/news/2017/may/st-junior_update/ )
Not only was he told what a fantastic idea it was that he was prepared to do that for his football club, but the office said they were unaware of the offer and had no leaflets to give out to the rest of the school. This was the day before they broke up for half term.
People can read this any way they'd like, however anyone who knows me will be aware I'm not only fair in what may be viewed as "criticism" or "moaning", but I'm prepared to continue to help out if I can. That still stands. And maybe the club themselves will be going into all the schools with players after half term, which would be great. Except it could and should have happened by now.
If not, we'll do more ourselves wherever possible. [Post edited 30 May 2017 19:02]
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Chuckle. If anything, I would say you lean the other way and always try to find the good in what the club does before looking to criticise, but you are certainly not unfair.
I did ponder after what you said the other night what cracking advertising material 221 could potentially be (turned into a campaign), giving talks in schools around the region. Totally impractical from a logistics p-o-v, as he has to attend at school himself, but a lad and his dad, both passionate Dale fans, telling an audience about some of the great games they've attended, great memories shared and exciting footy to watch to boot. The message would be much more powerful than a "corporate" spiel.
Then there's the elephant that's still in the room. £££.
PS Thought your demoralising comment earlier was very understated too. | |
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| Season Ticket Totaliser Thread on 19:42 - May 30 with 1920 views | D_Alien |
| Season Ticket Totaliser Thread on 19:29 - May 30 by isitme |
One assumption you are making is that all schools are willing for this to happen. Leaflets could be delivered, players could offer to go into schools but if the head, class teachers etc are not interested then it won't make a difference. |
It's a fair point, and one which people who post on here who have kids at schools within the borough might wish to comment on, i.e. has their school been given the chance to promote this offer
If school authorities have been reluctant, one might've expected some kind of indication of this from within the club (without perhaps, being too specific) although it's difficult to see what any objections would be, especially during the summer term once exams have finished. There may be time yet?
[Post edited 30 May 2017 19:47]
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| Season Ticket Totaliser Thread on 19:48 - May 30 with 1894 views | isitme |
| Season Ticket Totaliser Thread on 19:42 - May 30 by D_Alien |
It's a fair point, and one which people who post on here who have kids at schools within the borough might wish to comment on, i.e. has their school been given the chance to promote this offer
If school authorities have been reluctant, one might've expected some kind of indication of this from within the club (without perhaps, being too specific) although it's difficult to see what any objections would be, especially during the summer term once exams have finished. There may be time yet?
[Post edited 30 May 2017 19:47]
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All heads have their own areas of interest and a perception about what is important. Some may focus on languages, drama, sport etc. If they do not see football or specifically Rochdale as important gaining access would be difficult. Some may not like the marketing to children element eventhough a £10 season ticket is a bargain.
Commenting on a school's willingness to play ball so to speak would be a massive pr disaster and may even affect access at other school. [Post edited 30 May 2017 19:50]
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