After giving fans the matchday magazine free to those who attended the Vitesse game, Saints are set to repeat the excersise for the visit of FC Midtjylland.

It is of course a nice gesture for Saints to give their supporters something for free and from that point of view it should not be ridiculed, but of course Saints do have a motive in doing so and that is to reintroduce the matchday magazine (programme to you & me) to a crowd that has perhaps not bought it in the past 18 months after the bad publicity when Nicola Cortese sacked the programme sellers, some of whom had been employed by the club for 30 years and replaced them with smartly uniformed youngsters who looked like they should be working in Hollister rather than selling programmes to the masses.

The upmarket approach did not work and many stopped buying in protest.

Now Saints need to boost sales and of course educate the supporters to a different kind of matchday programme, one that is more magazine as the title implies than something that you can fold in half and stick in your back pocket.

There is absolutely nothing wrong with this and it is a great sales aid to give it away free for a game or two to get people into the habit of wanting to buy one again.

Now branded not as a programme but as SAINTS, the issue to be given away for the FC Midtjylland game includes exclusive interviews with captain José Fonte and FC Midtjylland’s former Saints midfielder Tim Sparv, who returns to St Mary’s 8 years after leaving the club for Halmstad

Photo: Action Images

SaintBrock added 14:24 - Aug 19 Everything that can be said about Saints has been said already on-line so in 2015 there is little reason to buy the paper version. I'm sure this is the main reason people don't want it.
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trampslykeus added 14:28 - Aug 19 I didn't get one at the Vitesse Arnhem game. The shambles outside meant that we were late getting in and all the giver-aways had gone. Is it any good?
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TimSaint added 12:33 - Aug 20 It's a good read, with plenty of articles and photos, but the size of it is too big and with the normal selling price at £4, it is hardly surprising that sales aren't all that !!
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danusynu added 11:16 - Apr 22 Again for the free time of this match has been organized from the conditions with the new supporters and for the reintroduce. Website will be true if the magazine is wrong on the https://www.bestessaywriter.com/ website is good to be masses with the protest about the publicity.
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