Swans/Huw shortlisted at Football Business Awards 12:19 - Nov 3 with 7743 views | Devz00 | From the OS - http://www.swanseacity.net/news/article/swans-shortlisted-at-this-years-football Interesting that they are up for Best Club Marketing Initiative and Best Marketing of a Football Club. Also, the last para is very interesting - "The team have worked tirelessly on the CRM system and, as a result, the new database went from having 81,126 people (63,500 with email) to 163,412 (120,124 with email) — an increase of 50%." 163,412 people on the Swans database? Potential fans or am I misinterpreting this? EDIT - Huw nominated for CEO of the Year too http://www.swanseacity.net/news/article/swans-chairman-huw-jenkins-nominated-for [Post edited 4 Nov 2015 12:49]
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Swans shortlisted at Football Business Awards on 13:30 - Nov 3 with 5799 views | Uxbridge | Somewhere, Armchair Blue and Sid Hooper are crying into their coco pops. Even our database is bigger. | ![](/images/avatars/11019.gif) |
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Swans shortlisted at Football Business Awards on 13:58 - Nov 3 with 5776 views | Devz00 | I don’t know why but the figures have surprised me a bit. There is so much potential there. Is anybody else surprised? | ![](/images/avatars/8848.gif) |
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Swans shortlisted at Football Business Awards on 14:05 - Nov 3 with 5766 views | whiterock |
Swans shortlisted at Football Business Awards on 13:58 - Nov 3 by Devz00 | I don’t know why but the figures have surprised me a bit. There is so much potential there. Is anybody else surprised? |
1m Facebook likes too, OK we're not Manchester United but we are growing and its amazing what can be achieved if we all pull in the same direction | ![](/images/avatars/0.gif) | | ![](/images/icons/ignore-user.png) |
Swans shortlisted at Football Business Awards on 14:06 - Nov 3 with 5765 views | Batterseajack | So i guess we're no longer league 2 off the pitch then | ![](/images/avatars/0.gif) | | ![](/images/icons/ignore-user.png) |
Swans shortlisted at Football Business Awards on 14:09 - Nov 3 with 5759 views | Devz00 |
Swans shortlisted at Football Business Awards on 14:05 - Nov 3 by whiterock | 1m Facebook likes too, OK we're not Manchester United but we are growing and its amazing what can be achieved if we all pull in the same direction |
Wow. Just had to have a look for myself then. Crazy! Everton have 2m in comparison. I think we've done incredibly well. Stoke have 600,000. So it shows we are more of a global brand? Not strictly down to how many years in the top flight. [Post edited 3 Nov 2015 14:17]
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Swans/Huw shortlisted at Football Business Awards on 15:41 - Nov 3 with 5679 views | Loyal | Why do people always need one person to recognise, Swansea is a about a group effort. for me one of the fans from back then should be picked. Maybe one of those who have since departed. | ![](/images/avatars/19328.gif) |
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Swans/Huw shortlisted at Football Business Awards on 15:52 - Nov 3 with 5664 views | MillJack | Interesting that the marketing department should be short-listed for an award based around the kit lauch. A launch which was completely outsourced to a company with no affiliation to the club. It'll be interesting if the company is mentioned in the acceptance speech. | ![](/images/avatars/9653.gif) | | ![](/images/icons/ignore-user.png) |
Swans/Huw shortlisted at Football Business Awards on 16:17 - Nov 3 with 5639 views | Clinton | As an aside. In the queue n Saturday, I got chatting to a chap from Albuquerque, New Mexico and his father. First time at the ground for them. The message does seem to be spreading. | ![](/images/avatars/9081.gif) |
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Swans/Huw shortlisted at Football Business Awards on 16:17 - Nov 3 with 5638 views | londonlisa2001 |
Swans/Huw shortlisted at Football Business Awards on 15:52 - Nov 3 by MillJack | Interesting that the marketing department should be short-listed for an award based around the kit lauch. A launch which was completely outsourced to a company with no affiliation to the club. It'll be interesting if the company is mentioned in the acceptance speech. |
To be fair, most companies will outsource such things. It is still the work of the marketing department to choose the right partner and work with them to produce the finished article. A lot of things that our marketing department do could be improved in my opinion, but credit where it's due - the kit launch was excellent (albeit that I have no idea whether the cost / benefit to the club makes it worthwhile - you'd need to know what the kit sales figs are like compared to usual and the budget for the launch to comment on that). | ![](/images/avatars/0.gif) | | ![](/images/icons/ignore-user.png) |
Swans/Huw shortlisted at Football Business Awards on 16:57 - Nov 3 with 5597 views | Edmundo | 90,000 Koreans and the rest of us 😉 | ![](/images/avatars/9008.gif) |
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Swans/Huw shortlisted at Football Business Awards on 18:33 - Nov 3 with 5552 views | Loyal |
Swans/Huw shortlisted at Football Business Awards on 15:52 - Nov 3 by MillJack | Interesting that the marketing department should be short-listed for an award based around the kit lauch. A launch which was completely outsourced to a company with no affiliation to the club. It'll be interesting if the company is mentioned in the acceptance speech. |
About as much as all those that got the board where they are were mentioned in the film. | ![](/images/avatars/19328.gif) |
| Nolan sympathiser, clout expert, personal friend of Leigh Dineen, advocate and enforcer of porridge swallows.
The official inventor of the tit w@nk. | Poll: | Who should be Swansea number 1 |
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Swans shortlisted at Football Business Awards on 18:37 - Nov 3 with 5550 views | Phil_S |
Swans shortlisted at Football Business Awards on 13:30 - Nov 3 by Uxbridge | Somewhere, Armchair Blue and Sid Hooper are crying into their coco pops. Even our database is bigger. |
Whack! Another two former Rivals posters hit to the boundary | ![](/images/avatars/8594.gif) | | ![](/images/icons/ignore-user.png) |
Swans/Huw shortlisted at Football Business Awards on 12:05 - Nov 4 with 5408 views | Devz00 | Thought I would do some research on Facebook 'Likes' as I thought it was quite interesting. This is how the Premier League looks today: 1. Man Utd............................................66,812,999 2. Chelsea..............................................43,799,727 3. Arsenal..............................................33,817,299 4. LiverpooL..........................................26,487,581 5. Man City...........................................19,825,565 6. Spurs..................................................7,024,184 7. Everton..............................................2,247,134 8. Aston Villa..........................................2,169,081 9. Newcastle Utd...................................1,761,277 10. West Ham........................................1,264,651 11. Southampton...................................1,241,172 12. Sunderland.......................................1,101,755 13. Swansea City....................................1,046,263 14. Crystal Palace.....................................708,334 15. Leicester City......................................632,177 16. Norwich City.......................................614,707 17. Stoke City...........................................606,354 18. WBA...................................................569,371 19. Bournemouth.....................................169,643 20. Watford..............................................161,217 | ![](/images/avatars/8848.gif) |
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Swans/Huw shortlisted at Football Business Awards on 12:09 - Nov 4 with 5404 views | Phil_S |
Swans/Huw shortlisted at Football Business Awards on 12:05 - Nov 4 by Devz00 | Thought I would do some research on Facebook 'Likes' as I thought it was quite interesting. This is how the Premier League looks today: 1. Man Utd............................................66,812,999 2. Chelsea..............................................43,799,727 3. Arsenal..............................................33,817,299 4. LiverpooL..........................................26,487,581 5. Man City...........................................19,825,565 6. Spurs..................................................7,024,184 7. Everton..............................................2,247,134 8. Aston Villa..........................................2,169,081 9. Newcastle Utd...................................1,761,277 10. West Ham........................................1,264,651 11. Southampton...................................1,241,172 12. Sunderland.......................................1,101,755 13. Swansea City....................................1,046,263 14. Crystal Palace.....................................708,334 15. Leicester City......................................632,177 16. Norwich City.......................................614,707 17. Stoke City...........................................606,354 18. WBA...................................................569,371 19. Bournemouth.....................................169,643 20. Watford..............................................161,217 |
I assume you've done this manually - is there something similar for Twitter followers as I think that's a better gauge? | ![](/images/avatars/8594.gif) | | ![](/images/icons/ignore-user.png) |
Swans/Huw shortlisted at Football Business Awards on 12:21 - Nov 4 with 5395 views | Devz00 |
Swans/Huw shortlisted at Football Business Awards on 12:09 - Nov 4 by Phil_S | I assume you've done this manually - is there something similar for Twitter followers as I think that's a better gauge? |
Yeah I just did it manually...i'll have a look at twitter now | ![](/images/avatars/8848.gif) |
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Swans/Huw shortlisted at Football Business Awards on 12:32 - Nov 4 with 5385 views | Devz00 |
Swans/Huw shortlisted at Football Business Awards on 12:21 - Nov 4 by Devz00 | Yeah I just did it manually...i'll have a look at twitter now |
Twitter followers: 1. Arsenal..............................................6.51m 2. Man Utd............................................6.34m 3. Chelsea..............................................6.21m 4. LiverpooL...........................................4.96m 5. Man City............................................2.78m 6. Spurs..................................................1.26m 7. Everton..............................................660k 8. Newcastle Utd...................................655k 9. Aston Villa..........................................536k 10. West Ham........................................522k 11. Southampton...................................445k 12. Swansea City....................................424k 13. Sunderland.......................................401k 14. Stoke City......................................... 378k 15. WBA..................................................329k 16. Norwich City.....................................288k 17. Crystal Palace...................................264k 18. Leicester City....................................232k 19. Watford............................................108k 20. Bournemouth...................................100k We've jumped up a place in comparison to Facebook. Interesting how Man U have twice as many 'Likes' as Arsenal, yet Arsenal have more Twitter followers. [Post edited 4 Nov 2015 12:46]
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Swans/Huw shortlisted at Football Business Awards on 14:27 - Nov 4 with 5308 views | londonlisa2001 |
Swans/Huw shortlisted at Football Business Awards on 12:58 - Nov 4 by Phil_S | It is an interesting read but its also good figures for us - we are not a million miles behind the likes of Everton or Newcastle and within touching distance of others And if we had a good striker we would probably top them |
Our social media figures are artificially inflated by Ki. He had hundreds of thousands of twitter followers although I think his account has gone now. The Korean supporters will go elsewhere if he leaves I suspect. The 'jump' in these numbers over the past couple of years rather than reflect the work of the marketing people probably reflects us signing Ki. They did a good job on the kit launch though. | ![](/images/avatars/0.gif) | | ![](/images/icons/ignore-user.png) |
Swans/Huw shortlisted at Football Business Awards on 16:22 - Nov 4 with 5275 views | Millie |
Swans/Huw shortlisted at Football Business Awards on 14:27 - Nov 4 by londonlisa2001 | Our social media figures are artificially inflated by Ki. He had hundreds of thousands of twitter followers although I think his account has gone now. The Korean supporters will go elsewhere if he leaves I suspect. The 'jump' in these numbers over the past couple of years rather than reflect the work of the marketing people probably reflects us signing Ki. They did a good job on the kit launch though. |
You have to buy a ticket to win a raffle, I'm sure Real Madrid didn't think to look at shirt sales when they signed Beckham? The thing is, we sell very few shirts in Korea or anywhere else despite the extensive marketing campaign. Hope they win | ![](/images/avatars/0.gif) | | ![](/images/icons/ignore-user.png) |
Swans/Huw shortlisted at Football Business Awards on 16:41 - Nov 4 with 5258 views | Loyal |
Swans/Huw shortlisted at Football Business Awards on 14:27 - Nov 4 by londonlisa2001 | Our social media figures are artificially inflated by Ki. He had hundreds of thousands of twitter followers although I think his account has gone now. The Korean supporters will go elsewhere if he leaves I suspect. The 'jump' in these numbers over the past couple of years rather than reflect the work of the marketing people probably reflects us signing Ki. They did a good job on the kit launch though. |
You are definitely from Swansea. | ![](/images/avatars/19328.gif) |
| Nolan sympathiser, clout expert, personal friend of Leigh Dineen, advocate and enforcer of porridge swallows.
The official inventor of the tit w@nk. | Poll: | Who should be Swansea number 1 |
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Swans/Huw shortlisted at Football Business Awards on 21:39 - Nov 4 with 5192 views | xmastree |
Swans/Huw shortlisted at Football Business Awards on 15:52 - Nov 3 by MillJack | Interesting that the marketing department should be short-listed for an award based around the kit lauch. A launch which was completely outsourced to a company with no affiliation to the club. It'll be interesting if the company is mentioned in the acceptance speech. |
Utter garbage but I'm sure you felt you could say it and it wouldn't be disputed. | ![](/images/avatars/0.gif) | | ![](/images/icons/ignore-user.png) |
Swans/Huw shortlisted at Football Business Awards on 22:08 - Nov 4 with 5174 views | londonlisa2001 |
Swans/Huw shortlisted at Football Business Awards on 16:22 - Nov 4 by Millie | You have to buy a ticket to win a raffle, I'm sure Real Madrid didn't think to look at shirt sales when they signed Beckham? The thing is, we sell very few shirts in Korea or anywhere else despite the extensive marketing campaign. Hope they win |
I'm not saying anything different. I am simply saying that having one incredibly high profile player from a country which is dominated by social media and the Internet makes a big difference. Obviously Man Utd etc are the same but because we're at a lower base starting point, the % growth from one player like Ki is massive. Not a reflection one way or the other - just reality. | ![](/images/avatars/0.gif) | | ![](/images/icons/ignore-user.png) |
Swans/Huw shortlisted at Football Business Awards on 22:10 - Nov 4 with 5172 views | londonlisa2001 |
Swans/Huw shortlisted at Football Business Awards on 21:39 - Nov 4 by xmastree | Utter garbage but I'm sure you felt you could say it and it wouldn't be disputed. |
Some of us did dispute it ! | ![](/images/avatars/0.gif) | | ![](/images/icons/ignore-user.png) |
Swans/Huw shortlisted at Football Business Awards on 22:32 - Nov 4 with 5153 views | xmastree |
Swans/Huw shortlisted at Football Business Awards on 22:10 - Nov 4 by londonlisa2001 | Some of us did dispute it ! |
You did | ![](/images/avatars/0.gif) | | ![](/images/icons/ignore-user.png) |
Swans/Huw shortlisted at Football Business Awards on 23:20 - Nov 4 with 5133 views | Millie | Any figures for Instagram? You gotta get down wid da kidz | ![](/images/avatars/0.gif) | | ![](/images/icons/ignore-user.png) |
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