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Swansea City’s puppet masters in conflict with themselves
Sunday, 17th Dec 2023 11:00 by Harrison Evans

We welcome yet another fine talent who has aspirations to be recognised for his cooly placed prose within Swansea Independent. Harrison Evans is a real talent, and becomes one of our contributors alongside Liam Walters, Trystan Bending and Andrew Winfield. All are a part of the new Indy era, and we welcome you all on the journey.

The start of the 23/24 season for Swansea City to put it simply has been a shambles. With so much change behind the scenes at the club in the summer, perhaps it's no surprise. The appointment of Andy Coleman as Chairman, Paul Watson as sporting director, and Michael Duff as head coach, three new faces who since have undoubtedly had a massive impact on the club. And although these changes were intended to improve the club and streamline decision-making. In reality, both on and off the pitch they have resulted in a football club that has completely lost its identity. A club that is becoming totally unrecognisable in comparison to the Swansea City we know and love.

On the pitch troubles - Michael Duff
It's clear from Andy Coleman’s reaction to the appointment of Michael Duff, that the basis of his appointment was purely on results, “A proven winner, both as a player and as a manager”. However with just 5 wins in 19 league games, Duff ultimately didn't live up to Coleman’s ‘winning’ expectations. The appointment of Duff didn't consider the type of football Swansea City is expected to play, i.e. the Swansea Way. Aside from the lack of results and the numerous controversial media statements over the past few months, it was Duff’s unrecognisable style of play that has led to most of the criticism by Swans fans. Even Swansea City Ambassador Lee Trundle has pointed out how the team had no identity and was not in line with the Swansea Way.

Andy Coleman’s statement regarding the sacking of Duff even notes the criticalness of the Swansea Identity to the club. Showing how the criticisms of the play style underpinned the sacking of Michael Duff. Yet looking back at Duff’s appointment again, there was no emphasis on keeping in line with Swansea’s identity, rather what we saw in Duff was his winning capabilities.

Therefore, in terms of who is accountable for the on-the-pitch unrecognisable Swansea City, does it really all fall on the shoulders of Michael Duff?

Not just on the pitch
To fuel this results-based vision, Paul Watson was recruited and put in charge of footballing operations, most notably recruitment. As with Duff, Watson’s view on football also favours results over play style. In hindsight, his appointment has also contributed to the shift away from the established identity on the pitch, through his work off the pitch.

Look no further than the signing of Yanick Bolasie aged 34 on a short-term deal. Brought in to ‘bolster’ the forward options, the signing is extremely out of character for the club. What happened to giving first-team opportunities to academy players that have had vast benefits for the club in recent times? Daniel James, Joe Rodon, and Oli Mcburnie, prime examples of academy players given a chance, excelled, before later being sold, to an extent offsetting the economic damage of relegation. Bolasie, apart from providing a new song for the fans, has so far provided nothing to the team. And if anything is just removing any first-team opportunities for attacking academy players.

Another player, Kristian Pederson, signed in the summer aged 29, has featured just 4 times so far this season. The left-back hasn’t been on the pitch for the Swans since 24th October, while he has been totally left out of the squad for the last 6 games. The fact no one is questioning where Pederson is, highlights the mess of our summer recruitment.

Consequently, it is no surprise to see Paul Watson, who has to the best of our knowledge been behind these transfers, also subject to criticism by the fanbase. Potentially you could argue like Duff he is also the wrong fit for our football club. Frankly, it’s hard to see how his type of recruitment would fuel a ‘Swansea Way’ style of football.

Having said this, Paul Watson didn't just fall out of the sky and start running the show, he was selected and appointed by the owners. It's all good scrutinising the work of Paul Watson, but arguably more importantly where is the scrutiny of those above him who put him there in the first place?

Who really is pulling the strings ?
In terms of decision-making at the club today we are led to believe Andy Coleman is the man in control. “I am the leader of the main ownership group, making the decisions”, were the words of Andy Coleman at the fans forum back in October. However, he also said for fans to judge him on actions, not words. Now from the outside, it's hard to work out where exactly the decision-making lies, but just looking at some of the actions since Coleman’s appointment there certainly is a case to say it doesn't all lay with him.

Kristian Fletcher joined the Swansea Academy until January from DC United back in September. The 18-year-old has since scored 18 goals for the U21s, a place in the first team for Fletcher had looked inevitable. Both Paul Watson and Michael Duff had told fans they expected Fletcher to make the step up to the first team back in October. But Jason Levien at the end of November sharply put an end to this possibility stating his desire for Fletcher to return to his beloved DC United. It's blatantly clear in regards to this situation the level of influence Levien still holds at the club. Just another example of Levien overriding the desires of his employees on the ground at Swansea.

After all, Levien did say himself in an ‘interview’ with the Swansea City Supporters Trust after last season's disastrous January transfer window, “We govern by consensus, in the (ownership) group because we all have a lot of skin in the game.” Even with Andy Coleman taking centre stage of control at the football club in May, Jason Levien clearly hasn't given up his say in the decision-making at the club.

Further to this, in terms of who gave Paul Watson his role at Swansea, it's almost certainly the actions of Jason Levien. Andy Coleman had only been announced one month before Watson, while he also held no prior knowledge of working in football. Highlighting the level of power Levien still holds within the club.

Now while this might be justified seeing as he is the majority owner, but where are the opportunities for accountability and scrutiny of Levein’s decision making? There is none. He is simply hiding behind Andy Coleman, using him as a means to make decisions without taking responsibility for when it goes wrong, like it has with both Duff and Watson.

Looking at the situation at DC United you can properly understand the sheer scale of Levien’s influence at Swansea. The similarities between the clubs are oddly predictable.

Drawing Parallels with Levien’s DC United
DC United just like the Swans, since Levien’s arrival in 2012 have seen continual decline. Finishing last place in the MLS 3 times since 2012 with only one playoff, unfamiliar territory for the 4 timed MLS Cup champions. At the same time they have also witnessed the incompetence of Levien’s decision making. But unlike the Swans, Levien is present in DC and communicates with fans. Still DC fans generally have a dislike of Levien at their club.

It’s certainly no coincidence in the past 6 months both the Swans and DC have both seen the appointment of a sporting director/soccer officer. Paul Watson for Swansea joining back in June, while Ally Mackay joined DC more recently November 20. Clearly at the will of Jason Levien.

Comparing the two clubs media announcements they are also relatively similar, distinguishing player recruitment as the most important aspect of the role. But the statement by DC interestingly reveals that, “Mackay will report directly to D.C. United Co-Chairmen Jason Levien and Steve Kaplan.” Seen as Levien was behind the appointments at both of the clubs, you can only assume it's the same for Watson at Swansea whereby he reports back to Levien. This poses a significant contradiction to the statements earlier in the season of Coleman being in charge.

Is it really that surprising though? Jason Levien’s whole tenure at the club has seen lie after lie. Going all the way back to 2017, at a Swans Trust AGM Levien proclaimed how he was “honoured to be sat in front of Swansea supporters and how this is the first of many meetings”. Fastforward 6 years, fans as well as the press have had zero opportunity to question Levien. Now if we judge Levien’s actions not his words, the scale of deception as well as the lack of interest, ambition and competence is blatantly obvious.

Swansea City deserve better. While Andy Coleman does show a genuine interest and love for the club and fans, it only illuminates the lack of genuine interest and love for the club and fans by Jason Levien. The man who still as far as we understand holds majority ownership of the club.

“Swansea’s failed pursuit of Chris Davies over the last two weeks only further reveals the incompetency off the pitch at the club. While a new manager is certainly important short term…. As outlined - the deep rooted problems at the club would still remain unaddressed. From the very top Swansea needs competent owners who are properly invested in Swansea, showing interest in the city, club and fans. With connection between the club and fans arguably at its lowest since relegation from the Premier League, the next managerial appointment could not be more important for the sustainability of the football club.

Harrison on X - @Hye55897059


Photographs licensed from Reuters and Open Source



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Freelander added 13:49 - Dec 17
I have said all along them two of Levine and Kaplan lied to us supporting the club from day one and through them two we got relegated from the Premiership for lack of investment and I wonder what happened to all that parachute money the club got when we were relegated and it shows how much interest they have the club in the times they have seen us play at home and regards the people Levin has brought in to run the club leaves a lot to be desired it was a sad day when them two bought the club all for profit nothing else not got a clue on how to run a football club and what manager would won't to come to club like ours with no proper investment coming off the board .
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Freelander added 13:52 - Dec 17
I have said all along them two of Levine and Kaplan lied to us supporting the club from day one and through them two we got relegated from the Premiership for lack of investment and I wonder what happened to all that parachute money the club got when we were relegated and it shows how much interest they have the club in the times they have seen us play at home and regards the people Levin has brought in to run the club leaves a lot to be desired it was a sad day when them two bought the club all for profit nothing else not got a clue on how to run a football club and what manager would won't to come to club like ours with no proper investment coming off the board .
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Freelander added 13:58 - Dec 17
Yes Harrison I am glad that I am not alone when I say my bit on here about them two of Levine and Kaplan as i have been a loyal supporter of the Swans for well over 50 years through the good and bad times we will not get anywhere with them two in charge .
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ReslovenSwan1 added 15:44 - Dec 17
Harrison in my opinion has got it wrong on Christian Fletcher. I believe Duff was the "road block " on Fetcher not Levien. Duff was handed Fletcher by Levien and could not have done more. Duff said he was OK but not even the most talented academy player. Nether Duff nor Sheehan have let Wilson or Congreve stretch their legs for even 5 mins. I saw Congreve pull out of a challenge v Cardiff u21 so he has in my opinion "commitment issues".
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Bluswan added 20:12 - Dec 17
I think this a useful and insightful piece by Harrison as it looks closer at the Levien factor which we have been forced to suffer for the past 6/7yrs or so. It is undeniable fact that we have gone from the PL to becoming Championship relegation fodder. Around £150m in player sales since relegation yet only approx £20m reinvested in the team. This is a club sailing fast into dangerous waters, the like of which we haven’t experienced for the past 20yrs (and I have supported SCFC for over 60yrs). I have also kept an eye on what Levien has been doing over in Washington - he is not well thought of. Presumably he must be a very rich man as a result of his various sporting activities, because he certainly doesn’t display any sporting ambition. As a result we are not a club which can now attract any young, ambitious manager, or a manager with proven track record of success. Potter, Cooper, Martin were not supported by Levien the distant decision-maker. All three walked out (and to his credit Cooper walked out without another job to go to). Despite all his sporting business interests, Levien clearly doesn’t “know” football and as an owner of the Swans consistently has made the wrong decision, otherwise we would have been back in PL by now, not staring at a drop to League One for next season. Yes, up to now the self-serving incompetence of the American ownership has been dreadful for SCFC, but it’s about to get a whole lot worse. Americans OUT!



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