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FLEETWOOD 21:06 - Mar 27 with 10058 viewsizzitme

I want to go to Fleetwood on Saturday with 3 family members.
I am now informed that this game has become "All ticket" for Dale fans with a c1400 allocation.
So tomorrow early doors I will make my way to the ticket office at Dale, but I'm lead to believe that I will have little chance?
If this remains true, then shame on Fleetwood and we need to chant "NON-LEAGUE, and you know you are".
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FLEETWOOD on 10:08 - Mar 28 with 2276 viewsTalkingSutty

FLEETWOOD on 10:01 - Mar 28 by TalkingSutty

Close the shop then,theres no point opening it if its losing money.


Does the 370,000 loss include the 200k we made from the cup run? If it does without the cup money we wud have been looking at nearly a 600k loss.
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FLEETWOOD on 10:11 - Mar 28 with 2262 viewsdingdangblue

FLEETWOOD on 10:01 - Mar 28 by TalkingSutty

Close the shop then,theres no point opening it if its losing money.


Maybe not close it completely - just open on matchdays which surely would be worthwhile and the rest shop online?

Its a BRILLIANT goal to cap a BRILLIANT start by Rochdale - Don Goodman 26/08/10
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FLEETWOOD on 10:12 - Mar 28 with 2259 viewsjudd

FLEETWOOD on 10:08 - Mar 28 by TalkingSutty

Does the 370,000 loss include the 200k we made from the cup run? If it does without the cup money we wud have been looking at nearly a 600k loss.


I'd expect the accounts discussed referred to the financial year ending May 2013

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FLEETWOOD on 10:17 - Mar 28 with 2235 viewsdingdangblue

If these next few weeks go well the shop should be pushing lots of sales of flags,scarves etc. There's going to be a few extra bandwaggoners I imagine for our last 3 home games.

Its a BRILLIANT goal to cap a BRILLIANT start by Rochdale - Don Goodman 26/08/10
Poll: Are fans more annoyed losing or not playing Henderson centre forward?

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FLEETWOOD on 10:20 - Mar 28 with 2220 viewsTTNYear

And it continues....

Anti-cliquism is the last refuge of the messageboard scoundrel - Copyright Dorset Dale productions

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FLEETWOOD on 10:21 - Mar 28 with 2209 viewsD_Alien

FLEETWOOD on 10:11 - Mar 28 by dingdangblue

Maybe not close it completely - just open on matchdays which surely would be worthwhile and the rest shop online?


Yep, just needs a complete re-think.

As already stated, there's been plenty of ideas floated on here from people with seemingly a much higher level of commercial acumen than the club apply to this aspect of the business.

The shop needs to continue at some level, and analysis of sales / weekdays / times of year would be the starting point - if they cba

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FLEETWOOD on 10:27 - Mar 28 with 2179 viewsaleanddale

FLEETWOOD on 10:12 - Mar 28 by judd

I'd expect the accounts discussed referred to the financial year ending May 2013


Agree I expect the £370 000 loss is from our turbulant year under coleman.

No cup revenues and killing the fan base being 0-3 down at half time most weeks!!

This years cup run and Hopefully an end of season " Cash In " on the remaining 3 home games should see a much better loooking set of accounts in 12 months time.

Was any mention on what the club has planned to maximise our revenue streams at all.

The next open goal is looming ( York at Home on the 5th )

and then we get 2 more ( Southend Good Friday and Cheltenham on the 26th )

Hoping for a bumper 4500 attending the York match and possibly with some added excitement 5000 + for The Southend match.
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FLEETWOOD on 10:28 - Mar 28 with 2179 viewsTalkingSutty

FLEETWOOD on 10:12 - Mar 28 by judd

I'd expect the accounts discussed referred to the financial year ending May 2013


Ok, the money from the cup run was irrelevant in regards to last nights meeting then.
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FLEETWOOD on 11:28 - Mar 28 with 2056 viewsTVOS1907

FLEETWOOD on 09:00 - Mar 28 by TalkingSutty

Surely that wouldn`t be allowed to happen because it would be propping up a failing venture (The shop). It would also be a kick in the teeth to those who produce and contribute to our excellent matchday programme.

I haven't seen any figures from the AGM but if any department is seen as not pulling its weight then its the directors/Chairman responsibility to sort it out. Maybe the figures make good reading, I don't know.


You can say that again.

When I was your age, I used to enjoy the odd game of tennis. Or was it golf?

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FLEETWOOD on 11:31 - Mar 28 with 2046 viewsSuddenLad

FLEETWOOD on 11:28 - Mar 28 by TVOS1907

You can say that again.


Surely that wouldn`t be allowed to happen because it would be propping up a failing venture (The shop). It would also be a kick in the teeth to those who produce and contribute to our excellent matchday programme.

I haven't seen any figures from the AGM but if any department is seen as not pulling its weight then its the directors/Chairman responsibility to sort it out. Maybe the figures make good reading, I don't know.


“It is easier to fool people, than to convince them that they have been fooled”

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FLEETWOOD on 13:22 - Mar 28 with 1874 viewsR17ALE

Forgot to add that due to the negotiations when half of our staff went to Barnsley, we received £100,000 from them staying up last season! This was announced with a hint of pleasure!!

Re: shop, they said they're looking at ways to improve things. The buying habits of the club shop clearly don't emulate the retail equation that £1 spent = £2 in the till. The figures suggest there are tens of thousands of pounds in unsold stock lying around.

Personally, I'd (if possible) knock Studds on the head focussing all efforts to get fans into the Dale Bar where profits go directly to the club, and make Studds into a new Dale superstore which also sells non Dale related football gear eg. Boots etc.

Then, where the shop is now, can be enlarged into the official lotteries office giving them a bit more room to push things.

They did say however, there were ideas being knocked about for maximising the potential of the Stadium, but it was too early to bandy ideas about at this stage.

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FLEETWOOD on 13:59 - Mar 28 with 1814 viewsD_Alien

FLEETWOOD on 13:22 - Mar 28 by R17ALE

Forgot to add that due to the negotiations when half of our staff went to Barnsley, we received £100,000 from them staying up last season! This was announced with a hint of pleasure!!

Re: shop, they said they're looking at ways to improve things. The buying habits of the club shop clearly don't emulate the retail equation that £1 spent = £2 in the till. The figures suggest there are tens of thousands of pounds in unsold stock lying around.

Personally, I'd (if possible) knock Studds on the head focussing all efforts to get fans into the Dale Bar where profits go directly to the club, and make Studds into a new Dale superstore which also sells non Dale related football gear eg. Boots etc.

Then, where the shop is now, can be enlarged into the official lotteries office giving them a bit more room to push things.

They did say however, there were ideas being knocked about for maximising the potential of the Stadium, but it was too early to bandy ideas about at this stage.


I'm sorry RAZZLE but if anyone tries knocking Studds on the head there'll be revolution* in the air

Refurbish and change the ale by all means, but where will the Pearl St drink at half time? Are we expected to traipse round to the Dale Bar (if that were possible) and compete with the alcoholics from the Sandy? Or would you envisage us being moved over into the Willbutts?

* drinking revolution, not football



[Post edited 28 Mar 2014 14:12]

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FLEETWOOD on 14:04 - Mar 28 with 1794 views100notout

Excellent news re the £100k from Barnsley!

Is that money included in the 2013 loss or will it be in the pot so to speak for the current financial year?

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FLEETWOOD on 14:17 - Mar 28 with 1771 viewsR17ALE

FLEETWOOD on 13:59 - Mar 28 by D_Alien

I'm sorry RAZZLE but if anyone tries knocking Studds on the head there'll be revolution* in the air

Refurbish and change the ale by all means, but where will the Pearl St drink at half time? Are we expected to traipse round to the Dale Bar (if that were possible) and compete with the alcoholics from the Sandy? Or would you envisage us being moved over into the Willbutts?

* drinking revolution, not football



[Post edited 28 Mar 2014 14:12]


I'm sure there would be room for both a halt time bar and a shop. People might even buy things in the shop at half time.

But I take your point, and wouldn't want you to forgo your half time mild!

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FLEETWOOD on 14:18 - Mar 28 with 1768 viewsR17ALE

FLEETWOOD on 14:04 - Mar 28 by 100notout

Excellent news re the £100k from Barnsley!

Is that money included in the 2013 loss or will it be in the pot so to speak for the current financial year?


Don't know. They stayed up in May and the accounts were to the end of May. It all depends when the invoice was raised I suppose.

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FLEETWOOD on 14:33 - Mar 28 with 1719 viewsRotherhamDale

Other than a shirt, there's nothing worth buying in the club shop at all.

It's also very cramped, when 5 people are in you can't move and it isn't a good 'shopping experience' which is supposedly one of the key aspects to attracting/keeping customers. I'd get rid of all the tat from the middle of the floor, and cut down on the unattractive Fila track suits and the like. Scarves/hats/keyrings obviously sell reasonably well so they could go where the non-selling Fila items go.

Basically it needs a good bloody clear out.

Possession with progression.

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FLEETWOOD on 14:45 - Mar 28 with 1693 viewsD_Alien

FLEETWOOD on 14:17 - Mar 28 by R17ALE

I'm sure there would be room for both a halt time bar and a shop. People might even buy things in the shop at half time.

But I take your point, and wouldn't want you to forgo your half time mild!


Well if it leads to something that's an improvement on the current Studds setup I'm all for it!

Was getting mildly addicted to the Guinness at £2.50 a pint till they put the price up! Now thats something to be bitter about.

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FLEETWOOD on 14:51 - Mar 28 with 1672 viewsDaleFan7

In today's society people wont go out and spend them prices on 'Fila' gear. It would be interesting to see how much it made if everything went back to Nike.
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FLEETWOOD on 18:00 - Mar 28 with 1506 viewsYouTubeDale

The shop made a profit of £7k using the stated sales. That doesn't take into account any allocated wages, light and heat. That is poor. I guess we are tied in to buying a certain quantity of stock and then having to sell off the "surplus" at knock down prices at the end of the season. We really have to think more commercially, be much smarter, in order to get higher profits from the shop. It should make a decent contribution especially if there are better times ahead.

The results reflected the move from League 1 to League 2, whereby gate receipts took a pounding, down £219k, not having the likes of Sheffield Wednesday and Oldham visiting. Money from the League drops by £328k and transfer fees had been excellent in the previous year but these dropped by £757k. This emphasises the need to sell players. We are unfortunately a selling club.

I was surprised when it was mentioned that the match programme costs roughly £1000 per week to print. That's £26k per year. Razz, I know you are saying that some programme sales are going into the shop sales figures, so I am guessing that programmes may just break even. If we do go up next season then we should be turning this into a profit.

On the subject of £100k coming from Barnsley for staying up, Colin Garlick seemed to have a go at our FD, Paul Hazlehurst, and told him to stop getting too excited when he mentioned that figure. As if to imply that it was completely wrong.

Overall, not a bad set of figures. It is always very difficult coming down a division and having to cut the cloth with players' wages still at higher levels and the whole place geared up to a higher level. Just ask bury how they coped. ( Players' wages were 39% of turnover in 2012 when in L1, and 47% in 2013 when in L2 ).

This year back to break even and hopefully a profit next season.

Still a club that is well managed in the main having never been in administration. In the area of marketing we could do better as we have discussed countless times. But a club we feel proud of with a Chairman who is Dale through and through.

Jesus saves but Beasley scores off the rebound.
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FLEETWOOD on 18:08 - Mar 28 with 1491 viewsTTNYear

I'd like to think that we could use the prospect of promotion (maybe even better), to thrust the club forward marketing wise. I will not be holding my breath

Anti-cliquism is the last refuge of the messageboard scoundrel - Copyright Dorset Dale productions

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FLEETWOOD on 20:08 - Mar 28 with 1382 viewsTVOS1907

FLEETWOOD on 18:00 - Mar 28 by YouTubeDale

The shop made a profit of £7k using the stated sales. That doesn't take into account any allocated wages, light and heat. That is poor. I guess we are tied in to buying a certain quantity of stock and then having to sell off the "surplus" at knock down prices at the end of the season. We really have to think more commercially, be much smarter, in order to get higher profits from the shop. It should make a decent contribution especially if there are better times ahead.

The results reflected the move from League 1 to League 2, whereby gate receipts took a pounding, down £219k, not having the likes of Sheffield Wednesday and Oldham visiting. Money from the League drops by £328k and transfer fees had been excellent in the previous year but these dropped by £757k. This emphasises the need to sell players. We are unfortunately a selling club.

I was surprised when it was mentioned that the match programme costs roughly £1000 per week to print. That's £26k per year. Razz, I know you are saying that some programme sales are going into the shop sales figures, so I am guessing that programmes may just break even. If we do go up next season then we should be turning this into a profit.

On the subject of £100k coming from Barnsley for staying up, Colin Garlick seemed to have a go at our FD, Paul Hazlehurst, and told him to stop getting too excited when he mentioned that figure. As if to imply that it was completely wrong.

Overall, not a bad set of figures. It is always very difficult coming down a division and having to cut the cloth with players' wages still at higher levels and the whole place geared up to a higher level. Just ask bury how they coped. ( Players' wages were 39% of turnover in 2012 when in L1, and 47% in 2013 when in L2 ).

This year back to break even and hopefully a profit next season.

Still a club that is well managed in the main having never been in administration. In the area of marketing we could do better as we have discussed countless times. But a club we feel proud of with a Chairman who is Dale through and through.


Programmes have been making profit for years, but as R17ALE points out, the money has been moved elsewhere, much to my chagrin.

The only games that might only just break even are rearranged fixtures when we use the same issue.

Why are you surprised they cost about £1000 to print? With the print run we have (on average, around 700) and a unit cost of about £1.30, R17ALE's calculation is right. And, using similarly rough calculations, once 350 have been sold, the rest are pure profit.

Even if we only sold 500 per match (not including all the freebies to players, press, etc), that's still £1500 takings, making £500 profit for each game. Multiply that by a minimum of 23 home games and, as the Yanks say, do the Math.

However, as I've said, these are only very rough estimates based on my years of experience of editing the programme and having the ability to count, add up and multiply!

When I was your age, I used to enjoy the odd game of tennis. Or was it golf?

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FLEETWOOD on 20:13 - Mar 28 with 1366 viewsblackpoolcol

Its not just "a shop".Its also the lottery office and I'm sure their wages used to through the shop as well.

With my little stick of Blackpool Rock, along the promenade I'll stroll

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FLEETWOOD on 20:19 - Mar 28 with 1346 viewsYouTubeDale

FLEETWOOD on 20:08 - Mar 28 by TVOS1907

Programmes have been making profit for years, but as R17ALE points out, the money has been moved elsewhere, much to my chagrin.

The only games that might only just break even are rearranged fixtures when we use the same issue.

Why are you surprised they cost about £1000 to print? With the print run we have (on average, around 700) and a unit cost of about £1.30, R17ALE's calculation is right. And, using similarly rough calculations, once 350 have been sold, the rest are pure profit.

Even if we only sold 500 per match (not including all the freebies to players, press, etc), that's still £1500 takings, making £500 profit for each game. Multiply that by a minimum of 23 home games and, as the Yanks say, do the Math.

However, as I've said, these are only very rough estimates based on my years of experience of editing the programme and having the ability to count, add up and multiply!


It seems that the club are getting their accounts all mixed up. Are they doing this on purpose, or is there no way of accounting accurately for the shop and the programmes as separate items as per the accounts? I am sure they can do a better job of accounting more accurately. And yes TVOS I did recognise in my post the fact that the more programmes are sold then the potential for more profit is there. You are obviously in the thick of it and therefore know best. So if you say we are making profits then I will certainly believe you.

Jesus saves but Beasley scores off the rebound.
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FLEETWOOD on 20:26 - Mar 28 with 1331 viewsTVOS1907

FLEETWOOD on 20:19 - Mar 28 by YouTubeDale

It seems that the club are getting their accounts all mixed up. Are they doing this on purpose, or is there no way of accounting accurately for the shop and the programmes as separate items as per the accounts? I am sure they can do a better job of accounting more accurately. And yes TVOS I did recognise in my post the fact that the more programmes are sold then the potential for more profit is there. You are obviously in the thick of it and therefore know best. So if you say we are making profits then I will certainly believe you.


I've no idea on the accounting ins and outs.

I wouldn't say I was 'in the thick of it', as such, but have just played around with a few figures from the little I do know.

When I was your age, I used to enjoy the odd game of tennis. Or was it golf?

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FLEETWOOD on 20:39 - Mar 28 with 1297 views442Dale

There can be no reason why programme sales for each match are not recorded, not only to keep accurate records, but to track trends against different teams to assist planning for selling them.

eg. We sold 400 programmes v Torquay and this means we only need four programme sellers around the ground and only one for away fans. That's obviously only an example, but given a season's worth of figures there should be easily identifiable matches where small savings can be made in programme sellers alone.

The figures would also indicate the games when extra programmes are needed to be ordered. eg.no.2: we played Oldham twice at home in L1. The first year's sales figures would assist in the decision making process for how many to order for the second year's game.

Now if these figures are there than I fully expect that anyone at the club can now look at these and analyse exactly how many were sold during the period that's been discussed. If these figures aren't available for sales per game, which surely can't be the case, then it's pretty impossible to find out how many were sold over a season or plan effectively as mentioned above.
[Post edited 28 Mar 2014 20:44]

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