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I think businesses would get plenty of publicity if they were on before the match and at half time. The negative reaction to the boards remaining on during play may backfire on them.
I would also sign a petition, and am considering e mailing the businesses involved ( politely ) pointing out the effect on the fans in the first couple of rows and asking them to contact the Swans to get them to turn it off during the match. Trouble is I was doing my best not to look at the board as it was so annoying so I'll have to wait til next time to make a note of who they were ! Says it all !
Maybe we should let the businesses who are advertising on the side facing the fans know that we'll all boycott them until they turn it off during the match.