Whilst you can't argue with the published data, it has to be placed in context with things like housing costs and therefore determine net incomes after core costs. It is disposable income that determines whether people have money for leisure and sport. And hell fire, we only attract 1% of our Rochdale boroughs population - we just need to appeal to people with a higher than median income if it really is that bad. Anyway, if towns like Altrincham, whose gross income is way lower than I was expecting, can attract as many fans as we can, with higher season ticket prices, and whose club has doubled income in 3 years, there is plenty of low hanging fruit for us to eat. We can all agree on that. And mentioning Alty, they have just appointed an experienced football commercial director to the role of CEO to help drive income and on field success. We could do worse than follow that lead. | |