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Looking at the advertising hoardings in the ground at the last match, most are nationwide companies - probably as a result of central sponsorship for Championship clubs. I'm not sure how many of them sponsor at lower league levels and with local businesses probably wary of sponsoring in the current climate, I think we'll see some blank boards next season.
You do have to wonder about sponsorship and advertising next season. I recently spoke to someone who owns a company that has supported Blackpool FC for many years now and he said he was thinking twice about renewing any agreement with them. Said they will take it up to the last moment and see what discount they get but also gauge the mood of the fans