Saints have announced that they will be opening their new fanzone when Liverpool visit for the opening game of the season.
Saints are unveiling a new initiative for the opening home game of the season, several other clubs have fanzines and now Saints are following suit and opening their own.
It will be an acquired taste and although some supporters will ridicule the concept of fanzines, they are a positive step in encouraging youngsters and cementing relationships with those who will be supporting the club for decades to come.
SAINTS' commercial director David Thomas has confirmed that the new St Mary's fan zone will open for Liverpool's visit on 17 August.
Having been in discussions with Southampton City Council for over a year, the club has finally been given the green light to build it.
Thomas said: "A couple of weeks ago we had our planning permission come through.
"It’s something that we’ve been working with the council on for over a year.
"We are currently building the fan zone off-site as we speak, and it will be in place for the Liverpool match.
"It’s really exciting.
"It’s going to be in the south car park and it will have live music, a big screen, food and drink, and places to sit.
"It’s going to be a really big step forward for us.”
As I said not to everyone taste but in order to continue to develop and flourish the club has to look to build it's supporter base in all directions and the fanzone can play a part in this.