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Rumours of another Swansea coup with Coleman at the forefront
Friday, 14th Mar 2025 16:06 by Keith Haynes

Swansea City Chairman, Andrew Coleman is at the centre of rumours that could well see some further changes at the club. This news is breaking early so we will be doing some more work on this over the weekend.

Despite some promising financial changes at the club since Coleman became Chairman in May 2023, there is a sense of frustration at this moment in time from key Swansea staff. The biggest improvement being the cut backs on daily running costs, but it seems recent events have conspired against him. And that puts his name at the forefront of this news. There are several ways a forced change can happen on any board but since we learned of this on Monday there is little to confirm or deny this news.

What we do know is that the new investment group of Jason Cohen and Brett Cravatt (plus several other less impactive investors) are disappointed in the way matters have been attended to since October last year. The January transfer window which saw Coleman and then head coach state that the club were a long way down the road to concluding transfers, and some were ready to come in during the first week of January. Of course that didn’t happen. Basically, the hierarchy at the club felt the business was being embarrassed publicly by what they saw as continual failings. In fact bar a deal for Melker Widell to come in during the summer nothing else of any permanence happened.We saw a scramble for loan players and an extremely late bid as the window closed. So much so Coleman has to commit half a million pounds to get Lewis O’Brien into the club for four months. Hannes Delcroix came in on loan from Burnley as well, another highly paid player (details unknown).

Both O’Brien and Delcroix are way over the Swans budget should they try and sign them in the summer. That leaves Widell who will arrive for pre season training around mid June. Despite that we have been told that some very exciting players are due to come in, potentially from the Northern European market as well. The same team working on that, and this does not just mean Sporting Director, Richard Montague are also now preparing a list of managers to consider if Sheehan doesn’t get appointed this season or in the summer.

There is a split by all accounts on Sheehan amongst the higher echelons at the club. The directors are seeing this as the most important appointment in years and simply just cannot get this wrong. The exact details of the split are around the appointment of a manager at another club in the USA, Sheehan and two potentially exciting potentials again in Northern Europe. We think that will run and run.

However, returning to Andrew Coleman, despite his investment's in the Swans there are concerns over the running of the club, the desire to be involved involved in the actual recruiting of players which is a part of the end game in any transfer. However, booking flights to Holland with the then manager in a desperate attempt to ‘scout’ a player, which was extremely concerning as he wasn’t even playing that weekend (albeit he was believed to be ) isn’t the Chairmans role. The diligence around that player and his personal circumstances hadn’t been done, and the trip as we know was cancelled.

It has been a huge learning curve for Coleman, his intentions are not in question but the ability to carry out his role is. The directors at Swansea can vote no confidence in Coleman forcing dialogue for change or they can remove him by buying him out. There are numerous other avenues, it isn’t a matter of Coleman putting money in so therefore cannot be removed. He isn’t the majority shareholder, his position is strengthened by Cravatt and Cohen. Nigel Morrison is also there, and he too holds a lot of shares. We most certainly shouldn’t forget that the extremely influential investor, Swans fan and board member, Tyler Morse is also on the Swans board. In fact, nobody should forget that.

Christopher Sznewajs, Macedonian businessman Gjorgi Popstefanov, Martin Morgan and Paul Mellor (Supporters Director, elected) will also be involved in this latest news. Notwithstanding that Todd Marcelle who has recently joined the board with many years background in finances, high growth investment in business who are not performing, His main focus has been commercial activity and a review of the clubs efforts over the last year.

That’s the background on this latest news. We do believe there could be some more to come on this. And much the same as the new investment news of last year which you first read on these pages, there is more shape and more things to come.

July 2023 : Andrew Coleman - "I am the chairman and operating partner and the buck stops with me,"

Photograph open source



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